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Retailers seldom use newspaper advertising because of its short life span.
Retail analysts predict that only catalog sales will experience significant growth over
the next decade, while other forms of nonstore retailing will remain steady or decline.
The retail life cycle has five stages: idea generation, introduction, growth, maturity, and
death.
The retailer and vendor should seek to make negotiations a 'win-win' situation.
Retailers who are happy with their current market share and level of profits will
generally prefer a status quo pricing objective.
Conflict is not always negative; at times, conflict can have the benefit of reminding
channel members of their interdependency on each other and may actually increase
channel performance.
When a manufacturer provides a retailer with a bonus if they exceed their expected
sales of the manufacturer's products, the manufacturer is using its reward power.
In the past, private labels were inexpensive knockoffs of popular items.
The practice of advertising a low-priced model of a shopping good to lure shoppers into
a store is called a bait-and-switch pricing.
Workers and shoppers must be informed when they are being monitored.
