GP 782 Final

subject Type Homework Help
subject Pages 3
subject Words 633
subject Authors James R. Carver, Patrick M. Dunne, Robert F. Lusch

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page-pf1
A GIS can help develop an optimal mix of merchandise, but is not useful in site
analysis.
Explain how population growth, age distribution and geographic trends are affecting
retailers in the United States.
page-pf2
The most fixed resource in the resource trinity model is floor space.
The most sophisticated type of learning is double-loop learning.
Explain the key differences between a conventional marketing channel and a vertical
marketing system.
page-pf3
Dual distribution occurs when a manufacturer sells to independent retailers and also
through its own retail outlets.

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