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An example of a product/trademark franchise is a _____ franchise.
a. McDonald's fast-food
b. Wendy's fast-food
c. Super 8 hotel
d. Chevrolet auto dealership
A retailer's planned expenditures for a given time period based on its expected
performance is its _____.
a. asset turnover
b. net worth
c. budget
d. sales forecast
No interest is assessed if the consumer pays his/her bill in full when it is due or a partial
payment can be made in a(n) _____ credit account.
a. open
b. monthly
c. option
d. revolving
A manufacturer can exert channel control through _____.
a. pre-ticketing items
b. private branding
c. cooperative advertising
d. market research
A store seeks to determine the percent of consumers who pass by a given location, and
the percent of these customers that purchase a given product. The most appropriate data
collection technique is _____.
a. mail questionnaires
b. telephone interviewing
c. observation
d. phone interviewing
Which retail institution purchases brand name merchandise on an opportunistic basis
and seeks to attract department store shoppers?
a. full-line discount store
b. warehouse store
c. off-price chain
d. flea market
Generally, which tenant in a regional shopping center has the largest primary trading
area?
a. convenience store
b. supermarket
c. pharmacy
d. department store
A sales opportunity grid evaluates new opportunities on the basis of such criteria as
_____.
a. sales per square foot
b. retail price
c. net profit in specific time periods
d. sales revenues
A jewelry store has been offered a special price on a line of pearls. These pearls cost
$160 per strand and can retail at $360 per strand. What markup will the jeweler obtain?
a. 41 percent
b. 56 percent
c. 140 percent
d. 227 percent
In contrast to product/trademark franchising, in business format franchising, _____.
a. franchisees have greater flexibility in operations
b. franchisees can operate autonomously from their suppliers
c. there is an active relationship between the franchisor and franchisee
d. about 70 percent of all retail franchising occurs
