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A cue refers to a motivating force that directs an individual's shopping behavior.
In North American retailing, there is an attitude that the retailers' 'plan' is correct and the
failure to achieve this plan is attributed to people not working hard or smart enough.
Explain how channel length and channel width can be strategically used by a retailer to
position its offering in the marketplace.
Explain why smell and sound so important when designing a store's environment. How
is lighting used in conjunction with smell and sound?
Explain the difference between an explicit code of ethics and implicit code of ethics.
Why is it important for retailers to develop a code of ethics?
Retailers must remember that most department store shoppers value a product's brand
name more than the product's style.
