GP 722 Test 2

subject Type Homework Help
subject Pages 12
subject Words 3471
subject Authors Courtland L. Bovee, John V. Thill

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A bank is building a new branch in a small suburb, and one of the decisions it must
make is how many teller windows it needs to serve its customers effectively and cost
efficiently on an average day. This is an example of ________.
A) production scheduling
B) capacity planning
C) site selection
D) critical path analysis
E) systemic risk reduction
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Which of the following activities would be a part of facilities management?
A) designing a new product
B) devising a marketing strategy
C) ensuring that the office building adheres to safety standards
D) delivering the finished product to the customer
E) maintaining demographic and contact details of potential customers
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Which of the following is an example of a current asset?
A) accounts receivable
B) goodwill
C) land
D) equipment
E) intellectual property
A(n) ________ is the purchased right, but not the obligation, to buy or sell a specified
number of shares of a stock or other security at a predetermined price during a specified
period.
A) credit derivative
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B) secured bond
C) option
D) financial future
E) commodity future
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What is the meaning of the term "consumerism"?
A) overspending by customers
B) overspending by corporations
C) pressuring businesses to consider consumer needs
D) pressuring consumers to consider business needs
E) unexpected demand by buyers
A company ignores differences among buyers. In addition, it offers only one product
line and presents it with the same communication, pricing, and distribution strategies to
all potential buyers. This company is most likely to be using which of the following
targeting strategies?
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A) mass marketing
B) cause-related marketing
C) individualized marketing
D) micromarketing
E) differentiated marketing
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A company that licenses elements of its business system to other companies is called a
________.
A) franchisor
B) venture capitalist
C) angel investor
D) intrapreneur
E) business mentor
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Which of the following is generated through management accounting rather than
financial accounting?
A) profit and loss statement
B) cash flow statement
C) balance sheet
D) profitability reports
E) statement of retained earnings
John, a business owner, refuses to contribute to social causes. He argues that he is an
honest, law abiding businessman who never evades his taxes. He states that by
providing good quality products at a fair price, he has fulfilled his company's obligation
to society. John would be said to have a ________ approach to CSR.
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A) defensive
B) minimalist
C) cynical
D) proactive
E) strategic
Short-term financing is financing that will typically be repaid within ________.
A) one year
B) two years
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C) three years
D) five years
E) ten years
From the perspective of workers, which of the following is a potential benefit of
working for an unstructured organization?
A) increased job security
B) increased loyalty toward employers
C) increased freedom and flexibility
D) increased sense of working together for a larger, shared purpose
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E) availability of full-time trainers to guide, support, and teach new skills
The ________ measures the rate of inflation by comparing changes in the prices of a
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representative basket of goods and services such as clothing, food, housing, and
utilities.
A) gross domestic product (GDP)
B) producer price index (PPI)
C) inflationary stability index (ISI)
D) consumer price index (CPI)
E) economic stimulus index (ESI)
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________ is the government-sponsored enterprise responsible for guaranteeing and
funding home mortgages.
A) The secondary mortgage market
B) Freddie Mac
C) Fannie Mae
D) The NYSE
E) The Federal Deposit Insurance Corporation
Stocks that are purchased primarily for dividend payouts rather than capital gains
potential are known as ________ stocks.
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A) blue chip
B) growth
C) income
D) penny
E) defensive
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The maturity stage of product life cycle is ________.
A) a stage where a product's price is at a high level
B) usually the shortest stage in a product's lifetime
C) characterized by steep decline in profits
D) typically followed by a growth stage
E) a stage where firms have to win sales away from others
page-pf10
Discuss the similarities and differences between using search engine marketing and
direct response television as marketing media.
Which of the following is a defining characteristic of a task force?
A) It is formed to work on a specific activity with a completion point.
B) It is a permanent part of the organization and is designed to deal with regularly
recurring tasks.
C) It uses communication technology to bring together geographically distant
employees to achieve goals.
D) It is composed of managers and employees within a single functional department.
E) It manages its own activities and requires minimal supervision.
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A manager demotes an employee who does not meet performance goals. This is an
example of ________.
A) chaining
B) negative reinforcement
C) punishment
D) mentoring
E) scaffolding

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