According to Cialdini, _____ is a principle which states that we look to the behavior of
others to determine what is desirable, appropriate, and correct.
a. social proof
b. liking
c. consistency
d. scarcity
e. authority
_____ is might be the best choice for standard items, where the requirements are well
understood and there is common agreement between supply chain partners about what
certain terms mean.
a. Description by market grade
b. Description by brand
c. Description by performance characteristics
d. Use of prototypes
e. Description by specification
At the highest levels of the organization, top management uses break-even analysis as a
strategic planning tool.