Unlock access to all the studying documents.
View Full Document
A common error made by retail buyers is having too much or too little basic stock on
hand.
Whenever possible, begin the sales presentation with, ‘May I help you?’
A secondary business district (SBD) is a shopping area that evolves to satisfy the
convenience-oriented shopping needs of the trading area; such locations usually have a
supermarket as their anchor store.
Retailers are the only channel members responsible for insuring product safety and
reporting unsafe products.
During the ‘marketing to’ era, retailers learned if they can expose shoppers to a lot of
merchandise, they will tend to buy more.
The term ‘minority’ (minority population) is likely to have a very different meaning in
the next few decades.