Which of the following is NOT an important determinant of collusion in pricing games?
A. The number of firms in the industry.
B. The punishment mechanisms that are in place.
C. The history of the particular market.
D. None of the answers is correct.
Smyth Industries operated as a monopolist for the past several years, earning annual
profits amounting to $50 million, which it could have maintained if Jones Incorporated
did not enter the market. The result of this increased competition is lower prices and
lower profits; Smyth Industries now earns $10 million annually. The managers of
Smyth Industries are trying to devise a plan to drive Jones Incorporated out of the
market so Smyth can regain its monopoly position (and profit). One of Smyths
managers suggests pricing its product 50 percent below marginal cost for exactly one
year. The estimated impact of such a move is a loss of $1 billion. Ignoring antitrust
concerns, answer the following question: If Smyth Industries engages in predatory
pricing by slashing its price 50 percent below marginal cost, the present value of current
and future profits is:
A. -$100 million.
B. $0.
C. $100 million.
D. $200 million.