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Over the past century, the union movement has attracted the greatest numbers of new
members during times of prosperity.
The organizational market consists of individuals and families who buy goods and
services for personal or household use.
A company creates highly independent operating units in each new country when using
the multidomestic strategy.
Feedback is the information from the output applied back to the input.
The Dodd-Frank Act aims to reform the banking industry.
Credit freeze is a situation in which the federal government bans the issue of new loans.
A firm's marketing mix consists of product, price, distribution, and customer
communication.
Crowdsourcing is a technique that companies use to generate new product ideas.
Production forecasts estimate future demand for a company's products or services.
Term loans have maturities between three months to one year.
Etiquette is the quality of performing your job to the best of your ability and conducting
yourself with purpose and pride.
Liquidity is a measure of how easily and quickly an asset can be converted into cash.
Variable costs are not dependent on the magnitude of production.
Mass production involves the creation of identical goods or services.
Statement of cash flows is a statement of a firm's cash receipts and cash payments.
Close relationships between buyers and sellers are not common in organizational
purchasing.
Business-to-business advertising relies heavily on emotional appeals.
Which of the following skills refer to the ability and knowledge to perform the
mechanics of a particular job?
A) cognitive skills
B) technical skills
C) conceptual skills
D) decisional skills
E) organizational skills
LaSalle Plating is a U.S. company that offers metal finishing services. The company
used to handle employee benefit administration and payroll management in-house, but
recently decided to have these functions handled by an outside firm in Chicago. Which
of the following terms best refers to this new strategy adopted by the company?
A) outsourcing
B) leveraging
C) dislocating
D) offshoring
E) internalization
A ________ merger occurs when different companies at the same stage or level merge.
A) standardized
B) horizontal
C) conglomerate
D) vertical
E) operational
With a ________, a targeted company invokes some move that makes it less valuable to
the potential raider, with the hope of discouraging the takeover.
A) white knight tactic
B) tender offer
C) proxy fight
D) direct offer
E) poison pill defense
________ refers to the coordinated use of multiple modes of transportation, particularly
with containers that can be shipped by truck, rail, and sea.
A) Digital networks
B) Intermodal transportation
C) Intensive distribution
D) Selective distribution
E) Marketing system
Luminescent, Inc. manufactures and sells products related to surfing, skateboarding,
and snowboarding. During Christmas, the firm gave free sports bottles with a
Luminescent logo to all its customers, with the aim of keeping the firm's name in front
of customers for a long period of time. This is an example of ________ advertising.
A) institutional
B) comparative
C) cooperative
D) consultative
E) specialty
The first step in managing organizational change is ________.
A) monitoring continued progress of the change effort
B) identifying the need for change
C) reinforcing the changed behavior
D) analyzing the forces acting against the change
E) choosing the technique to be used in instituting the change
Morkel Toys is a manufacturer of toys. The company produces tens of thousands of
Barbie Dolls in its factories every day. It uses large machinery to automate the
production and the output is standardized. This is an example of ________.
A) mass customization
B) batch-of-one production
C) mass production
D) customized production
E) mass personalization
A(n) ________ is a contract to buy or sell a financial instrument for a set price at a later
date.
A) financial future
B) put option
C) credit derivative
D) call option
E) commodities future
A company benefits from economies of scale when it ________.
A) does not use centralization of production and distribution
B) produces goods or services in multiple locations
C) adopts a highly differentiated marketing strategy
D) engages in the production of personalized products
E) manufactures and distributes products in higher quantities
Currency futures are used to ________.
A) reduce a lender's exposure to credit risk
B) buy commodities at a fixed price
C) avoid obligations to buy or sell assets
D) hedge against exchange rate shifts
E) reduce a borrower's exposure to credit risk
Mutual fund's assets - its liabilities = ________.
A) net asset value
B) face value
C) par value
D) load value
E) market value
________ involves selling more of your existing products into the markets you already
serve.
A) Product development
B) Market development
C) Diversification
D) Market penetration
E) Benchmarking
Robert Plantations has more than 500 employees. The employees announce a strike to
pressure the management to provide a salary hike. However, the management is defiant
and thinks that the salaries are adequate for the job that employees are doing. The
management uses replacement workers to detriment the strike. In this case, the
management is using ________ to put pressure on employees.
A) strikebreakers
B) publicity campaigns
C) boycott
D) lockout
E) reverse strike
In a(n)________ strategy, managerial control is highly centralized and major decisions
for the company's international operations are made at the company's headquarters in
the home country.
A) multidomestic
B) franchising
C) global
D) distributed
E) transnational
You want to trade some of the futures that you have. Which of the following markets
will facilitate such a trade?
A) money market
B) bond market
C) stock market
D) currency market
E) derivatives market
Compare and contrast advertising based on logical appeal with that based on emotional
appeal.
Identify a new product that you would like to launch in one of the cities in the United
States. Choose a suitable pricing model for the product and design a pricing strategy.
Compare and contrast cost-based pricing and value-based pricing.
What are unfair labor practices? Provide examples.
Compare and contrast small companies with large ones?
Compare and contrast a liquidity crisis and a credit freeze.
Choose a product that has been widely regarded as successful. Construct a product life
cycle model for the product that you have selected.
