engine plant in China with low production costs for Fiats but not Ferraris The probable
reason is that ________
A) Fiat competes mainly on a focus strategy, whereas Ferrari competes mainly on a
mass-market strategy
B) Fiat competes mainly on a mass-market strategy, whereas Ferrari competes mainly
on a focus strategy
C) Ferrari faces global competitors in China, whereas Fiat competes in China mainly
against Chinese competitors
D) although Ferrari did not build an engine plant, it will use the same Fiat engines in its
models
20) Lesser-known franchisors sometimes enter foreign countries with company-owned
outlets. A reason for doing this is to ________.
A) guarantee profits
B) avoid competition
C) compete with local stores
D) attract potential franchisees
21) Why is London most likely the top market for trading foreign exchange?
A) The British pound is the world’s top trading currency
B) Most multinational firms are headquartered in London
C) London is uniquely positioned geographically in terms of time zones
D) British traders have always been the most sophisticated in the world
22) Which of the following is NOT true about cultural diversity?
A) Companies may gain competitive advantages by bringing together people of diverse
backgrounds
B) Cultural diversity is most successful when domestic and foreign firms establish joint
ventures
C) Cultural diversity may help a company gain deeper knowledge about products and
services
D) The process of bringing people of different national cultures together is often
difficult