GP 414 Midterm 1

subject Type Homework Help
subject Pages 12
subject Words 3478
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
The board of directors are ________.
A) the highest-ranked managers of a corporation
B) elected by corporate officers
C) representatives of the shareholders
D) the top executives running a corporation
E) elected by the employees of an organization
page-pf2
Balanced scorecard is a method of ________.
A) creating schedules for non-routine organizational tasks
B) monitoring the performance from multiple perspectives
C) evaluating the external threats of an organization
D) documenting the strategic goals of an organization
E) monitoring the external opportunities of an organization
page-pf3
Jones' Treats, a food manufacturing company located in Massachusetts, produces a
range of candy products. The firm negotiates with its retailers to set up jars with Jones'
Treats candies at the billing counters. Jones' Treat also puts up wall posters and window
clings advertising its candies in the retail stores that stock its products. In this example,
Jones' Treats uses which of the following promotional strategies?
A) rebates
B) trade allowances
C) point-of-purchase displays
D) specialty advertising
E) coupons
page-pf4
Which of the following pricing methods is characterized by charging a high price for a
new product during the introductory stage and lowering the price later?
A) cost-based pricing
B) value-based pricing
C) optimal pricing
D) skim pricing
E) auction pricing
page-pf5
Samuel works as a finance executive in a United States-based firm. His major task is
calculating and analyzing the production and operating expenditures of the
organization. The tasks that Samuel performs refer to ________.
A) tax accounting
B) bookkeeping
C) cost accounting
D) auditing
E) forensic accounting
Which of the following statements is TRUE about direct marketing?
page-pf6
A) Direct marketing refers to one-on-one interaction between a salesperson and a
prospective buyer.
B) In direct marketing, the salesperson acts as an advisor who helps customers find the
best solutions to their needs.
C) It is difficult to measure the results of direct marketing efforts.
D) Direct marketing is a static approach, with little scope for experimentation and
improvement.
E) The heart of any direct marketing effort is a customer database.
Most of the electricity generated in the United States is produced by ________.
A) burning fossil fuels
page-pf7
B) from nuclear power
C) from hydroelectric power
D) from solar power
E) harnessing wind power
Tension that exists when a person's beliefs don't match his or her behaviors is called
________.
A) cognitive dissonance
B) anchoring
C) hindsight bias
page-pf8
D) self-serving bias
E) fundamental attribution error
A potentially significant disadvantage of a partnership is that ________.
A) it involves double taxation of the income generated
B) income tax is not straightforward and is complex
C) it has more chances for disagreement and conflict
D) it does not present opportunities to share costs
E) the amount of money generated in a partnership is low
page-pf9
K.M. Retailers, an international consumer products retail chain, gives preference to
women and minority owned suppliers and sub-contractors. The firm hires a large
number of employees from ethnic minorities, and the human resource department keeps
the interests of these groups in mind while framing company policies. In this example,
K.M. Retailers uses which of the following strategies?
A) job enrichment
B) ethnocentric policies
C) decentralization
D) deregulation
E) diversity initiatives
page-pfa
Production facilities that treat workers poorly are referred to as ________.
A) ergonomic units
B) maquiladora
C) contingent work
D) warehouses
E) sweatshops
page-pfb
________ is an SEC-required document that discloses required information about the
company, its finances, and its plans for using the money it hopes to raise.
A) Memorandum of agreement
B) Chairperson's report
C) Prospectus
D) Articles of association
E) Memorandum of association
page-pfc
________ is a union weapon where union members and sympathizers refuse to buy or
handle the product of a target company.
A) Injunction
B) Lockout
C) Strike
D) Boycott
E) Arbitration
page-pfd
Employees who receive positive reinforcement for one type of behavior are motivated
to perform well in other areas as well. This process is known as ________.
A) cross-training
B) job enrichment
C) benchmarking
D) chaining
E) horizontal integration
page-pfe
RDS Bank has been making losses for many years now. The company's management
wants to continue with the same style of operations, whereas many shareholders
demand a change in management. A majority of shareholders unites and votes against
the management's wish to sell the company to a larger counterpart subject to pressures
from an external buyer. This is an example of a(n) ________.
A) forced joint venture
B) hostile takeover
C) strategic alliance
D) majority merger
E) operational alliance
page-pff
Michelle works as a nurse at Queens Diagnostic and Treatment Center, in New York.
She wants to leave the hospital for two years to work with "Doctors Without Borders," a
volunteer organization that provides urgent medical care to victims of war and disaster.
The human resource manager at the hospital is reluctant to lose a good employee, and
considers using alternative work arrangements to meet her needs. Which of the
following initiatives is he most likely to take to address this particular situation?
A) decentralization
B) benchmarking
C) flexible career paths
D) job rotation
E) job enrichment
page-pf10
________ is the average rate of interest a firm pays on its combination of debt and
equity.
A) Economic surplus
B) Marginal cost
C) Working capital
D) Cost of capital
E) Economic deficit
page-pf11
An employee at Cleveland Medical Center informs the media of certain health law
violations and negligence that lead to documented illness and even death in certain
cases. This is an example of ________.
A) insider trading
B) whistle-blowing
C) affirmative action
D) consumerism
E) strategic CSR

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