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Market performance objectives compare a retailer's actions against those of
competitors.
A retailer must identify its location before it decides how best to reach its target market.
An advantage of the early markdown policy is that it allows the retailer to replenish
lower-priced lines from the higher-priced ones that have been marked down.
Established stores need higher promotional budgets than new stores.
Thematic maps use visual techniques such as colors, shading, and lines to display
cultural characteristics of physical space.
Tying agreements occur when a manufacturer with a strong product or service forces
the retailer to buy a weak product or service as a condition for buying the strong one.
A quantity discount based on the total amount purchased over a given period of time is
called a cumulative-quantity discount.
Retail managers need only be concerned with and involved in arranging deliveries of
merchandise that they sell, not the merchandise they purchase.
