10) Assume a U.S. company sells merchandise to a French customer for $200,000 when
the exchange rate is $1.5 per euro. At the end of the month, the euro is trading at 1.47,
and in the middle of the next month when payment is received, the exchange rate is
1.53. If the U.S. company receives payment in dollars, what is the value of the sale at
the end of the month for the U.S. company?
A) $200,000
B) $294,000
C) $300,000
D) $306,000
11) A manager has the task of collecting and analyzing data that will help the firm
decide where to locate its international operations. Which of the following best
describes how the manager should handle this task?
A) conduct extensive research, regardless of the expense, in order to avoid costly
mistakes
B) compare the costs of data collection with the probable payoff for the firm in order to
budget and schedule the collection
C) continue data gathering until all data have been collected, regardless of how long
this takes
D) focus all data collection on governmental resources because they have the highest
reliability
12) Which of the following would be an example of a customer orientation in
international marketing?
A) A cosmetics company bans animal testing of its products to gain goodwill
B) A fruit company brands the bananas it sells in foreign and domestic markets
C) A beer company makes non-alcoholic beer for a country that bans the sale of alcohol
D) A plastics manufacturer makes some components to the specifications of a foreign
company
13) What is the most likely reason that consumers rarely protest import restrictions that
raise the prices they pay for a specific product?
A) They reason that if the import restrictions are removed, the foreign producers will
raise their prices to those of the domestic producers anyway