Which act prevents large retailers from using their bargaining power to receive price
concessions not warranted by their sizable orders?
a. Miller-Tydings Act
b. Cellar-Kefauver Act
c. Federal Trade Commission Act
d. Robinson-Patman Act
Information search involves generating a list of alternative goods and services and
_____.
a. determining perceived risk levels
b. judging impulse goods
c. determining the characteristics of each alternative
d. evaluating stimuli
A quick response (QR) inventory management system seeks to _____.
a. decrease inventory ordering costs
b. decrease delivery lead time from vendors
c. increase the quantity discounts available to a retailer
d. decrease inventory holding costs
A store’s offerings can be classified into product groupings on the basis of function,
purchase motivation, storability, and _____.
a. market segment
b. profitability
c. store location
d. customer service level
One-stop shopping by consumers is enhanced by _____.
a. the sorting process
b. store-based inventory systems
c. regionalization of department stores
d. consumer credit
What percent of overall retail store sales are accounted for by independent retailers?
a. 10
b. 25
c. 50
d. 75
A major advantage of the use of social versus commercial cues to consumers is based
upon _____.
a. the use of lifestyle demographic factors
b. degree of cognitive dissonance
c. believability
d. post-purchase behavior
The primary trading area generally encompasses what percent of a store’s customers?
a. 5 to 10
b. 10 to 25
b. 25 to 50
d. 50 to 80
Which of the following is not a survey?
a. observation
b. mail questionnaires
c. telephone questionnaires
d. person-to-person interviewing
A tall organization is characterized by _____.
a. a short channel of communication
b. quick handling of problems
c. a large number of subordinates reporting to one supervisor
d. several management levels
Cash flow management is especially important when a retailer _____.
a. is not concerned with liquidity
b. has a highly seasonal business
c. has low overall costs
d. allocates expenses on the basis of sales
In 2010, the three largest retailing companies (based on annual sales) in order of size
(from the largest firm) were _____.
a. Sears, Kroger, and Wal-Mart
b. Sears, Wal-Mart, and Costco
c. Wal-Mart, Home Depot, and Kroger
d. Wal-Mart, Kroger, and Target
A parent organization operates the branch stores in which organization form?
a. independent organization
b. main store control organization
c. separate store organization
d. equal store organization
While different retailers require different locational characteristics for a site to be
considered as a one-hundred percent location, in general, such a location always has
_____.
a. low traffic congestion
b. a high pedestrian traffic count
c. ample employee parking
d. excellent visibility
Which of the following should be audited when the store is closed?
a. in-store traffic flow
b. vertical transportation adequacy
c. parking lot adequacy
d. inventory levels
A point-of-purchase display placed in a supermarket by a major food processor is an
example of a(n) _____.
a. noncommercial cue
b. commercial cue
c. advertisement
d. social cue
An advantage of point-of-purchase promotion is its _____.
a. low cost
b. closeness to a consumer’s purchase decision
c. referral nature
d. being based on contents
A store’s image can be studied using _____.
a. observation
b. extrapolation
c. sales data
d. the semantic differential
A retailer’s net worth equals _____.
a. current plus fixed assets
b. fixed assets minus fixed liabilities
c. current assets minus current liabilities
d. total assets minus total liabilities