What is the advantage of using external sources for filling job openings?
a) It raises morale and improves employees’ motivation.
b) It saves time, effort, and money.
c) It provides new ideas and perspectives.
d) It leads to stability.
Which of the following is true of the marketing concept?
a) The survival of any business depends solely on making a profit.
b) Special consideration must be given to the needs, desires, and wishes of present and
prospective customers.
c) Being consumer oriented often involves coercing consumers to buy a product,
irrespective of its quality.
d) Use of the systems approach is not a part of the marketing concept.
_____ is the process of ensuring that organizational goals are achieved.