255. Ware Company has a return on assets of 15% and a return on common stockholders’ equity of 10%. John Ware, the
president of the company, has asked you to explain the reason for this difference. What causes the difference? How is the
concept of financial leverage involved?
A return on stockholders’ equity that is lower than the return on assets means that Ware Company is not
successfully using borrowed funds. Return on assets measures the return to all providers of capital,
whereas return on equity is concerned only with common stockholders. It appears that the company has
not been able to earn an overall return that is as high as what is being paid to creditors and preferred
stockholders. Leverage deals with the use of someone else’s money to earn a favorable return. Presently,
Ware Company is not successfully employing financial leverage.
256. What importance is placed on a company’s stock price in the ratio analysis of a company? Explain.
The desire of the investors to relate the earnings of a company to the market price of the stock affects the
market price directly. When earnings per share increases, it is an indicator that the company is profitable.
When earnings per share declines, it is an indicator that the company is not. Investors react accordingly.
When earnings are up, more shares of stock are sold on the market, which causes the market price of
stock to increase.
257. What do profitability ratios measure? Explain.
Profitability ratios measure how profitable the company is. Every return ratio is a measure of the
relationship between the income earned and the investment made in the company by investors, and long-
and short-term creditors.
258. Ranier Parts Company has a return on assets of 12% and a return on common stockholders’ equity of 15%. What
causes the difference in the two returns?
The return on assets considers the investment by creditors and all stockholders. The return on common
stockholders’ equity provides a return on the investment by common stockholders only. Because most
companies have total assets that exceed common stockholders’ equity, the return on assets will be lower.
259. Discuss the common reporting characteristics of discontinued operations and extraordinary items in the financial
statements.
Some companies report either or both discontinued operations and extraordinary items on their income
statements. Although the nature of these two items is very distinct, the two do share some common
characteristics. First, they are all reported near the end of the income statement, after income from
continuing operations. Second, they are reported separately on the income statement to call the reader’s
attention to their unique nature and to the fact that any additions to or deductions from income they give
rise to may not necessarily reoccur in future periods. Finally, each of these items is shown net of their tax
effects. This means that any additional taxes due because of them or any tax benefits from them are
deducted from the items themselves.