49) The ideal domain name should be:
A) short & memorable.
B) indicative of a company’s business or business name.
C) easy to spell.
D) All of the above
50) Some of the most common reasons small or mid-sized companies take their business to the
Web are to keep up with the customers and to reach global markets.
51) Creating a meaningful presence on the Web requires an ongoing investment of resources—
time, money, energy, and talent.
52) Web success requires a company to develop a plan for integrating the Web into its overall
strategy.
53) Measuring the success of its Web-based sales effort is essential to remaining relevant to
customers whose tastes, needs, and preferences are always changing.
54) Setting up an e-commerce site takes most companies at least six months to complete.
55) It is not necessary for entrepreneurs with both physical and virtual stores to promote their
Web sites at every opportunity.
56) It is not necessary for companies that collect information from their online customers to
safeguard their customers’ privacy.
57) When launching an e-commerce, the most important part of any e-commerce effort is
technology.
58) Unfortunately, many entrepreneurs tackle e-commerce by focusing on technology first and
then determine how that technology fits their business idea.
59) Building a successful e-business is no different than building a successful brick-and-mortar
business, and that requires a well-thought-out strategy.
60) Research indicates that for online merchants, customer service is not as important on the
Web as it is in traditional brick-and-mortar stores.
61) On the Web, “more” does not necessarily equate to “better.”
62) Web-based entrepreneurs often discover that the greatest challenge their businesses face is
attracting customers on the Web and not necessarily creating a workable order fulfillment
strategy.
63) The back office is less important than the Web site.
64) To be successful, both off-line and online companies require solid planning and a well-
formulated strategy that emphasizes customer service.
65) The only ways a niche can be defined are by customer profile and by geography.
66) Developing a community via the company’s Web site is to increase customer loyalty by
giving customers the chance to interact with other like-minded visitors or with experts to discuss
and learn more about topics they are passionate about.
67) One of the most important words on the Internet is “free.”
68) One of the simplest ways to establish credibility with customers is to use brand names they
know and trust.
69) It is not necessary to provide a street address, an e-mail address, and a toll free telephone
number on the company’s Web site to prove the legitimacy of the business.
70) It really is not necessary to put the company’s Web address on everything a company
publishes since the company’s name is listed on all search engines.
71) Domain names are given on a first-come, first-serve basis.
72) One way to have a killer Web site is to surprise customers by high charges at checkout.
73) It is important to have fancy typefaces and large fonts on a web page.
74) A specific design tip is to include a menu bar at the bottom of each page.
75) Another important measure of Web success is the conversion (or browse-to-buy) ratio, which
measures the proportion of visitors to a site who actually make a purchase.
76) A more meaningful way to track activity on a Web site is through pop-ups, which have the
goal of helping entrepreneurs understand visitors’ online behavior.
77) Conversion rate is not the same as the click-through rate.
78) The most common problem with online credit card transaction is chargebacks, online
transactions that customers dispute.
79) Intrusion detection software constantly monitors the activity on a company’s network server
and sounds an alert if it detects someone breaking into the company’s computer system or if it
detects unusual network activity.
80) Secure fire layer (SFL) technology is being used to encrypt customers’ transaction
information as it travels across the Internet.
81) The three-digit number above the signature panel on the back of the credit card is referred to
as CCV or CCV2.
82) The average conversion rate is about 10 percent.
83) Content reports tell entrepreneurs which products customers are looking for and which pages
they view most often.
84) As part of designing a killer Web site, establishing hyperlinks with other businesses,
preferably those selling products or services that complement yours, is recommended.
85) In marketing your company globally via the Web, it is recommended to include several
“language buttons” on the opening page of a site that take customers to pages in the language of
their choice.
86) Showrooming poses a threat to retailers.
87) For many entrepreneurs, the key barrier is not knowing where or how to start an e-commerce
effort, while for others cost concerns are a major issue.
88) Developing deep, lasting relationships with customers is not as important since the customers
look for best prices.
89) There are no expenses once the Web site is set up.
90) The key to promoting a Web site is networking, building relationships with other companies,
customers, trade associations, on-line directories, and other Web sites your company’s customers
visit.
91) Online merchants must recognize that customer service is just as important (if not more so)
on the Web as it is in traditional brick-and-mortar stores.
92) Most customers are ok with the number of steps required to complete the checkout process.
93) In the checkout process, the site should include a progress indicator on each checkout page
and provide a link back to the items in the customers’ shopping cart.
94) It is important to be cost efficient when developing a Web site. As such, it is not necessary to
include an option of calling the company to resolve problems.
95) Web-based entrepreneurs often discover that the greatest challenge their businesses face is
not necessarily attracting customers on the Web but creating a workable order fulfillment
strategy.
96) What is e-commerce and why is it important?
97) What is showrooming and why is it a threat to traditional retailing?
98) Briefly discuss the barrier factors before launching into an e-commerce.
99) Discuss the Ten Myths of E-Commerce.
100) What is social networking?
101) Explain the guidelines for building a successful Web strategy for a small e-company.
102) Discuss the criteria for an ideal domain name.
103) Identify the guidelines for following a simple design.
104) What is meant by “conversion rate”?
105) Discuss some security measures that a small business owner can take in regards to the
company’s e-commerce.