18. Purchase accounting requires that
a. The excess amount paid for the target firm be recorded as an intangible asset on the books of the acquirer and
immediately written off
b. Target firm assets must be recorded on the acquirer’s balance sheet at their fair market value
c. The excess of the purchase price of the purchase price of the target firm must be recorded as asset and expensed over a
period of 10 years
d. Goodwill once established is never written off
e. Target firm liabilities are recorded on the balance sheet of the acquirer at their book value
19. For financial reporting purposes, goodwill resulting from an acquisition
a. Must equal the fair market value of the target firm’s assets
b. Immediately impacts the acquirer’s profits
c. Is expensed over 20 years
d. Is reviewed annually or whenever there is reason to believe it has lost value and amortized to the extent its value has
declined
e. Never affects the profits of the acquirer
Case Study Short Essay Examination Questions
Energy Transfer Outbids Williams Companies for Southern Union—Alternative Bidding Strategies
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Key Points
Higher bids involving stock and cash may be less attractive than a lower all-cash bid due to the uncertain nature of the value of the
acquirer’s stock.
Master limited partnerships represent an alternative means for financing a transaction in industries in which cash flows are relatively
predictable.
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Energy pipeline company Southern Union (Southern) offered significant synergistic opportunities for competitors Energy Transfer Equity
(ETE) and The Williams Companies (Williams). Increasing interest in natural gas as a less polluting but still affordable alternative to coal
and oil motivated both ETE and Williams to pursue Southern in mid-2011. Williams, already the nation’s largest pipeline company,
accounting for about 12% of the nation’s natural gas distribution by volume, viewed the acquisition as a means of solidifying its premier
position in the energy distribution industry. ETE saw Southern as a way of doubling its pipeline capacity and catapulting itself into the
number-one position in the industry.
ETE is a publicly traded partnership and is the general partner and owns 100% of the incentive distribution rights of Energy Transfer
Partners, L.P. ( ETP), consisting of approximately 50.2 million ETP limited partnership units. The firm also is the general partner and
owns 100% of the distribution rights of Regency Energy Partners (REP), consisting of approximately 26.3 million REP limited
partnership units. Williams manages most of its pipeline assets through its primary publicly traded master limited partnership known as
Williams Partners. Southern owns and operates more than 20,000 miles of pipelines in the United States (Southeast, Midwest, and Great
lakes regions as well as Texas and New Mexico). It also owns local gas distribution companies that serve more than half a million end
users in Missouri and Massachusetts.
While both ETE and Williams were attracted to Southern because the firm’s shares were believed to be undervalued, the potential
synergies also are significant. ETE would transform the firm by expanding its business into the Midwest and Florida and offers a very
good complement to ETE’s existing Texas-focused operations. For Williams, it would create the dominant natural gas pipeline system for
the Midwest and Northeast and give it ownership interests in two pipelines running into Florida.
Despite the transition of exploration and production companies to liquids for distribution, Southern continued to trade, largely as an
annuity offering a steady, predictable financial return. During the six–month period prior to the start of the bidding war, Southern’s stock
was caught in a trading range between $27 and $30 per share. That changed in mid-June, when a $33-per-share bid from ETE, consisting
of both cash and stock valued by Southern at $4.2 billion, put Southern in “play.” The initial ETE offer was immediately followed by a
series of four offers and counteroffers, resulting in an all-cash counteroffer of $44 per share from The Williams Companies, valuing
Southern at $5.5 billion. This bid was later topped with an ETE offer of $44.25 per Southern share, boosting Southern’s valuation to
approximately $5.6 billion.