45) ________ thinking is the ability to see the similarities and the connections among various
and often diverse data and events.
A) Divergent
B) Parallel
C) Investigative
D) Convergent
46) ________ thinking is the ability to see the differences among various data and events.
A) Divergent
B) Parallel
C) Investigative
D) Convergent
47) In the creative process, the transformation phase requires two types of thinking: ________
and ________.
A) convergent, parallel
B) divergent, parallel
C) investigative, parallel
D) convergent, divergent
48) In the creative process, ________ occurs while the individual is away from the problem,
often engaging in some totally unrelated activity.
A) investigation
B) incubation
C) transformation
D) verification
49) Often, ideas require a ________ period.
A) investigation
B) verification
C) gestation
D) preparation
50) The goal of the ________ stage in the creative process is to subject the innovative idea to the
test of cold, hard reality.
A) verification
B) gestation
C) investigation
D) transformation
51) Creativity is the ability to develop new ideas and to discover new ways of looking at
problems and opportunities.
52) Invention is the ability to apply creative solutions to problems and opportunities.
53) Innovators succeed by thinking and doing new things or old things in new ways.
54) According to research by Intuit, supplier connection is one of the “enablers” of small
business innovation.
55) Entrepreneurs’ resource limitations often require them to be highly innovative.
56) Entrepreneurs’ resource limitations often disable their innovative capabilities.
57) Innovation is always revolutionary.
58) Innovations are created proactively in response to customer feedback.
59) More often, innovation is evolutionary.
60) The Apple iPod is an example of an evolutionary innovation.
61) Market-changing, disruptive breakthroughs are examples of evolutionary innovations.
62) Entrepreneurship is the result of a disciplined, systematic process of applying creativity and
innovation to needs and opportunities in the marketplace.
63) Innovation is nothing but random, disjointed tinkering.
64) Innovation should be an intermittent process because good ideas don’t come often.
65) As one writer explains, “trial—and lots of error—is embedded in entrepreneurship.”
66) Entrepreneurs are people who connect their creative ideas with the purposeful action and
structure of a business.
67) In this fiercely competitive, fast-faced, global economy, creativity is not only an important
source for building a competitive advantage but also a necessity for survival.
68) Entrepreneurs must always be on guard against traditional assumptions and perspectives
about how things ought to be because they are certain killers of creativity.
69) The left brain takes care of the body’s emotional, intuitive, and spatial functions.
70) The right brain processes information in a step-by-step fashion.
71) The left brain processes information all at once, relying heavily on images.
72) Left-brain vertical thinking is narrowly focused and systematic.
73) Left-brain thinking is at the heart of the creative process.
74) The left brain handles language, logic, and symbols.
75) Left-brain people tend to be prolific thinkers.
76) Right-brain people challenge custom, routine, and tradition.
77) Left-brain people see mistakes as mere “pit stops” on the way to success.
78) Right-brain people realize that there may be more than one “right answer.”
79) Right-brain people have “helicopter skills,” the ability to rise above the daily routine to see
an issue from a broader perspective.
80) Successful entrepreneurship requires both left- and right-brain thinking.
81) Searching for the one “right” answer is not a barrier to creativity.
82) According to research, creativity has gone up markedly among both children and adults in
the U.S. since 1990.
83) Logic is not a valuable part of the creative process.
84) In the early imaginative phases of the creative process, logical thinking can restrict creativity.
85) A common killer of creativity is myopic thinking.
86) To overcome myopic thinking, creative companies include nonexperts in creative problem
solving or idea generation sessions.
87) Creative thinkers tend to be “explorers,” searching for ideas outside of their areas of
specialty.
88) Ambiguity can be a powerful creative stimulus.
89) Ambiguity requires us to consider at least two different, often contradictory notions at the
same time, which can be a detriment to creativity.
90) Conformity is important to creativity.
91) Innovative companies do not take a passive approach to creativity.
92) One of the best ways to cultivate a culture of creativity is to hire a diverse workforce.
93) People who seldom fail are being creative.
94) Intrapreneurs are entrepreneurs who operate within the framework of an existing business.
95) Creativity is always “caught,” it is never “taught.”
96) Creativity is “caught” as much as it is “taught.”
97) Convergent thinking is the ability to see the similarities and the connections among various
and often diverse data and events.
98) In the creative process, transformation requires both convergent and divergent thinking.
99) Convergent thinking is the ability to see the differences among various data and events.
100) Often, ideas require a gestation period.
101) What is the difference between creativity and innovation?
102) What factors enable small business innovation?
103) When is innovation revolutionary and when is it evolutionary?
104) What is left-brain thinking and how is it different from right-brain thinking?
105) What are the barriers to creativity?
106) What are the steps in the creative process?