Pricing J – 3
CHAPTER LEARNING OBJECTIVES
1. Compute a target cost when the market determines a product price. To compute a
target cost, the company determines its target selling price. Once the target selling price is
set, it determines its target cost by setting a desired profit. The difference between the target
price and desired profit is the target cost of the product.
2. Compute a target selling price using cost-plus pricing. Cost-plus pricing involves
establishing a cost base and adding to this cost base a markup to determine a target selling
price. The cost-plus pricing formula is expressed as follows: Target selling price = Cost +
(Markup percentage × Cost).
3. Use time-and-material pricing to determine the cost of services provided. Under time-
and-material pricing, two pricing rates are set—one for the labor used on a job and another
for the material. The labor rate includes direct labor time and other employee costs. The
material charge is based on the cost of direct parts and materials used and a material
loading charge for related overhead cost.
4. Determine a transfer price using the negotiated, cost-based, and market-based
approaches. The negotiated price is determined through agreement of division managers.
Under a cost-based approach, the transfer price may be based on variable cost alone or on
variable costs plus fixed costs. Companies may add a markup to these numbers. The cost–
based approach often leads to poor performance evaluations and purchasing decisions. A
market-based transfer price is based on existing competing market prices and services. A
market-based system is often considered the best approach because it is objective and
generally provides the proper economic incentives.
5. Explain issues involved in transferring goods between divisions in different countries.
Companies must pay income tax in the country where they generate the income. In order to
maximize income and minimize income tax, many companies prefer to report more income in
countries with low tax rates, and less income in countries with high tax rates. This is
accomplished by adjusting the transfer prices they use on internal transfers between
divisions located in different countries.
6. Determine prices using absorption-cost pricing and variable-cost pricing. Absorption-
cost pricing uses total manufacturing cost as the cost base and provides for selling and
administrative costs plus the target ROI through the markup. The target selling price is
computed as: Manufacturing cost per unit + (Markup percentage × Manufacturing cost per
unit). Variable-cost pricing uses all of the variable costs, including selling and administrative
costs, as the cost base and provides for fixed costs and target ROI through the markup. The
target selling price is computed as: Variable cost per unit + (Markup percentage × Variable
cost per unit).