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When using the _____ projective technique, participants are asked to write the dialog
for a cartoon picture.
A.word association
B.picture association
C.thematic apperception test
D.empty balloons
E.laddering
What type of data is used with conjoint analysis?
A.Interval
B.Ratio
C.Metric
D.Nonmetric
E.All of the above
The basis of persuasion was defined by Aristotle with his three principles of proof.
They are
A.logos, pathos, and ethos
B.logos, enthymeme, and forensic
C.forensic, deliberative, and epideictic
D.dialectic, rhetoric, and ethos
E.none of the above
Which form of budgeting involves taking a fixed percentage of some criterion such as
sales as the basis for the research budget?
A.Rule-of-thumb budgeting
B.Percentage-of-sales budgeting
C.Departmental budgeting
D.Task budgeting
E.functional-area budgeting
A research analysis should deal with multicollinearity among variables in a regression
analysis by _____.
A.choosing one of the variables and eliminating the others
B.creating a new composite variable based on the intercorrelated variables for use in the
regression analysis
C.indicating that multicollinearity exists in the limitations section of the research report
D.eliminating all of the intercorrelated variables from the analysis
E.both a and b
Because of the nature of induction, the conclusion can be thought of as _____.
A.fact
B.one explanation among many
C.proof
D.evidence
E.empirical
The data partitioning procedure that can search up to 300 variables for the single best
predictor of a dependent variable is called _____.
A.cross-tabulation
B.regression
C.automatic interaction detection
D.data mining
E.factor analysis
Which of the following statistical techniques identifies homogenous subgroups?
A.Factor analysis
B.Multivariate analysis of variance
C.Cluster analysis
D.Multidimensional scaling
E.Discriminant analysis
The primary benefit of exploratory data analysis is its ability to be _____.
A.conclusive
B.exclusive
C.discriminatory
D.flexible
E.inexpensive
Which information source may be interpretations of a secondary source but is generally
represented by indexes, bibliographies, and Internet search engines?
A.Secondary
B.Primary
C.Tertiary
D.Statistical
E.External
Participants tend to _____ when they make an error of central tendency.
A.be easy raters
B.give extreme judgments
C.choose the central or neutral point
D.rate objects consistently from question to question
E.procrastinate in making choices
_____ is a form of argument that purports to be conclusive - the conclusion must
necessarily follow from the reasons given.
A.Induction
B.Deduction
C.Logic
D.Philosophy
E.Exposition
A communication approach to data collection involves _____.
A.observing behavior
B.recording trace evidence
C.surveying people
D.data mining
E.linguistic behavior analysis
Which term below refers to the difference between the regression line value of Y and
the real Y value?
A.Least squares
B.Variance
C.Residual
D.Error
E.Slope
In the study of bystanders and thieves presented in the text, participants are invited to a
store where they see someone steal the purse of another customer. The accosted shopper
and the thief are really acting their parts to set the stage for the experiment. Participants
view the robbery alone or with another participant. The study sought to determine
whether participants were more likely to report a robbery when they observe it alone or
in the company of another person.
The actors playing the role of the accosted shopper and thief in the bystanders and
thieves study are known as _____.
A.confederates
B.assistants
C.criterions
D.affiliates
E.accomplices
A lakefront resort is planning for its summer busy season. It wishes to estimate with
95% confidence the average number of nights each guest will stay in a consecutive
visit. Using a sample of guests who stayed last year, the average number of nights per
guest is calculated at 5 nights. The standard deviation of the sample is 1.5 nights. The
size of the sample used is 120 guests and the resort desires a precision of plus or minus .
5 nights.
What is the standard error of the mean in the lakefront resort example?
A..5
B..065
C..96
D..13
E.1.96
Which of the following statistical techniques predicts or explains the value for a
dependent variable using the values of independent variables?
A.Factor analysis
B.Multivariate analysis of variance
C.Multiple regression
D.Multidimensional scaling
E.Discriminant analysis
Brittany is developing a sampling plan for a study of alcohol consumption among
college students at Metro University. She wants to ensure that students from each class
level are represented. She also wants to be able to compare students who are members
of Greek organizations to non-Greeks. Finally, she wants to consider patterns by gender.
Brittany plans to cross-reference Metro University's student directory with membership
lists from each Greek organization on campus to develop a sampling frame.
In the alcohol consumption study at Metro University, students who do not belong to
Greek organizations outnumber those who do by 6 to 4. If Brittany draws the study
sample such that 60% of the sample is made up of non-Greek-affiliated students and
40% of Greek-affiliated students, what type of sampling has she used?
A.Simple random
B.Quota
C.Systematic
D.Proportionate stratified
E.Disproportionate stratified
Consider the following survey question and response categories: Where do you like to
go on vacations? Check all that apply. The response options are 1) beach, 2) spa, 3)
adventure, 4) big city, 5) foreign travel, 6) cruise.
What type of data results from the vacation question?
A.Dichotomous
B.Nominal
C.Ordinal
D.Ratio
E.Both a and b
A(n) _____ defines a variable in terms of specific measurement and testing criteria.
A.hypothetical construct
B.operational definition
C.dictionary definition
D.conceptual scheme
E.moderating variable
Histograms can be used to display the _____ of a distribution.
A.skewness
B.kurtosis
C.modal pattern
D.all of the above
E.none of the above
What is the ideal number of points for a rating scale?
A.5
B.7
C.9
D.10
E.It depends
Which sampling method includes elements from each of several mutually exclusive
strata within a population?
A.Simple random
B.Systematic
C.Stratified
D.Cluster
E.Double
A question that asks "What sources of information do you consider when making
purchase decisions?" is a _____ question.
A.rating
B.free-response
C.double-barreled
D.checklist
E.ranking
An inter library loan is:
A.A financial arrangement between libraries, from a common source of finance.
B.An arrangement between libraries to cooperate on the sharing of costs relating to
electronic databases.
C.An arrangement to obtain hardcopy material from other libraries, if the lending
library does not have it.
D.A financial facility to enable students to buy discarded library books.
Specialty firms can establish expertise in all of the following areas except _____.
A.methodology
B.process
C.industry
D.incentives
E.geographic region
_____ is the process by which we test whether a hypothesis is capable of explaining the
fact.
A.Deduction
B.Induction
C.Exposition
D.Empiricism
E.Curiosity
Which of the following statistical techniques uses two or more independent, metric
variables to classify observations into categories of a nominal, dependent variable?
A.Factor analysis
B.Multivariate analysis of variance
C.Multiple regression
D.Multidimensional scaling
E.Discriminant analysis
An advertisement for the drug, PLAVIX, states the following: " 'if you've been
hospitalized for heart-related chest pain or a certain type of heart attack.' Doctors call
these conditions ACS, or Acute Coronary Syndrome. You can do more to help protect
yourself against a future heart attack or stroke - ask your doctor about adding PLAVIX.
For most, heart attack or stroke is caused when platelets form clots that block the flow
of blood to the heart or brain. Think aspiring and other heart medications alone are
enough? Adding PLAVIX could help protect you against a future heart attack or stroke.
PLAVIX, added to aspirin and your current treatment, helps raise your protection
against a future heart attack or stroke. Prescription PLAVIX and your other medications
work in different ways. Adding PLAVIX can go beyond your current treatment.
PLAVIX, taken with aspirin, plays its own role in keeping platelets from sticking
together and forming clots - which helps keep blood flowing. Talk to your doctor about
PLAVIX."
The broad topic of "protection" featured in the PLAVIX advertisement is a _____ unit.
A.syntactical
B.referential
C.propositional
D.thematic
E.semiotic
Which term below refers to a conversational-style of oral presentation that relies on
minimal notes?
A.Briefing
B.Extemporaneous presentation
C.Formal presentation
D.Interview
E.Discussion
An interesting application of _____ compared self-reported beer consumption with the
amount of discarded beer containers in the trash.
A.process analysis
B.data mining
C.erosion measures
D.record analysis
E.accretion measures
Pilot tests typically use a sample size of _____ participants.
A.less than 100
B.100-500
C.501-1000
D.more than 1000
E.it depends on budgetary constraints
