What type of data is produced by summated rating scales?
A.Nominal
B.Ordinal
C.Interval
D.Ratio
E.Nominal and interval
A collection of data organized for computerized retrieval is called a _____.
A.data mine
B.data field
C.database
D.data code
E.computer recognition retrieval system
A score in conjoint analysis used to represent each aspect of a product or service in a
participant’s overall preference ratings is called a _____ score.
A.Z
B.error
C.factor
D.utility
E.mean
One rule of thumb is that participants should be able to answer the questions in a
self-administered survey in no more than _____.
A.10 minutes
B.15 minutes
C.30 minutes
D.45 minutes
E.there are no guidelines related to survey length
Which term below is used to describe the combining of several qualitative methods or
combining qualitative with quantitative methods?
A.Triangulation
B.Dyadic support
C.Inter-rater reliability
D.Projection
E.Component sorts
A microbrewery plans to conduct a study on beer consumption among men between the
ages of 29 and 45. A pilot test indicated that men in this age category consume an
average of 6 beers per week with a standard deviation of 2.3. If the microbrewery seeks
a 95% confidence level and a precision of .5 beers, what size sample should be used in
the study?
A.70
B.120
C.300
D.456
E.987
All of the following activities except _____ are included in the data preparation
process.
A.editing
B.coding
C.data entry
D.analyzing frequency distributions
E.evaluating reliability estimates
_____ occurs when the participants are told only part of the truth or when the truth is
fully compromised.
A.Coercion
B.Deception
C.Informed consent
D.Debriefing
E.Manipulation
The _____ is a measure of the association between two variables after controlling or
adjusting for the effects of one or more additional variables.
A.regression analysis
B.partial correlation coefficient
C.ANOVA
D.product moment correlation
E.gamma
Which term below refers to an ordered array of all values for a variable?
A.Correlation table
B.Frequency distribution
C.Frequency table
D.Scatter diagram
E.Histogram
Which source of information listed below lists members of congress and congressional
committees as well as key personnel throughout the U.S. government?
A.ABI/Inform
B.Congressional Directory
C.U.S. Government Manual
D.J.D. Power
E.Monthly Catalog of U.S. Government Publications
Statistics are numerical data useful and expected for research presentations. Which of
the following statements about the use of statistics are true:?
A.to be a credible source of support, the listener needs to know if a statistic is valid and
reliable, used correctly, properly interpreted, and relevant to the point.
B.statistics used in abundance have little effect on audience fatigue.
C.visuals are essential in research presentations to facilitate understanding of statistics.
D.all of the above
E.all but “B”
Maurice is beginning a new research project. As he begins the first phase of the process,
Maurice will most likely begin by _____.
A.conducting a literature search
B.interviewing experts
C.designing a survey
D.preparing measurement questions
E.brainstorming
In a study of attitudes toward buying fake goods, participants are asked to complete this
sentence: “People who buy fake Louis Vuitton handbags are ..” This is an example of
a(n) _____ projective technique.
A.picture association
B.empty balloons
C.sentence completion
D.imagination exercise
E.personification
Which variable in an experiment is the variable expected to be affected by the
manipulation?
A.Dependent variable
B.Extraneous variable
C.Moderating variable
D.Independent variable
E.Mediating variable
The procedures used in the research are specified in the _____ section of a research
report.
A.problem statement
B.research design
C.limitations
D.findings
E.conclusions
Capital One is lauded in the industry for its skill in discovering knowledge from its
databases of customer credit card expenditures using a technique called _____.
A.process analysis
B.data mining
C.physical condition analysis
D.record analysis
E.trace evidence
When organizations protect personal information from loss, misuse, unauthorized
access, disclosure, and destruction, they are following the safe-harbor principle of
_____.
A.security
B.access
C.notice
D.onward transfer
E.data integrity
The process of repeating an experiment with different participant groups and conditions
to determine the average effect of the IV across people, situations, and times is known
as _____.
A.replication
B.evaluation
C.repetition
D.norming
E.multi-modal
When studies are conducted under controlled conditions that do not simulate actual
environmental conditions, the study is conducted _____.
A.experimentally
B.ex post facto
C.under field conditions
D.under laboratory conditions
E.via monitoring
What type of research do trade associations generally conduct?
A.Basic research
B.Practical research
C.Applied research
D.Ad hoc research
E.All of the above
Which section of a research report describes how data were handled and the statistical
tests used?
A.Methodology
B.Introduction
C.Findings
D.Limitations
E.Appendix
What does r2 measure
A.The proportion of variation in one variable that is explained by the other
B.The proportion of error variation
C.The proportion of variation in Y related to the variation of the categories of X
D.The proportion of variation in Y due to the variation within each of the categories of
X
E.The significance of the relationship between X and Y
The quantifiable characteristic, attribute, or outcome on which a choice decision will be
made is called a _____.
A.decision theory
B.decision rule
C.ex post facto evaluation
D.decision variable
E.success probability
Which is the following best describes nonverbal communication? Nonverbal
communication ______.
A.Is not conveyed through other than though verbal means.
B.Does not encompass clothing and bodily characteristics, but considers the physical
environment (physical space and time).
C.Is a significant component of the speaker’s presentation, studies cite as high as 93
percent.
D.Is principally composed of paralanguage (nonverbal cues of the voice).
E.None of the listed answers are correct
Tables should have which of the following characteristics?
A.Rounded numbers for easy comparison
B.Ordered numbers, largest to smallest
C.Percentages to show proportionate relationships
D.Conversion of numbers for a common comparison
E.All of the above are correct
When it is not possible to randomly assign participants to groups, _____ should be
used.
A.control groups
B.matching
C.replication
D.purposive assignment
E.pilot testing
How can a researcher determine whether data meet the assumption of normality
necessary for using parametric tests?
A.Assess the level of significance
B.Determine the probability of making a type II error
C.Determine the probability of making a type I error
D.Examine a normal probability plot
E.Examine whether the distribution is bimodal or multimodal
Which of the following is an explanatory hypothesis?
A.Young women purchase fewer meats than women who are 35 years of age or older.
B.Sales of vegetarian foods vary by season.
C.An increase in family income leads to an increase in the percentage of income spent
on housing.
D.Real estate investment trusts (REITs) experienced a record level of profitability in
2004.
E.People in the South tend to rate the President more favorably than do people in the
North.
A correlation refers to the _____.
A.estimates of frequency with which a characteristic appears
B.establishing of the direction of causality between two variables
C.described characteristics associated with a subject population
D.relationship by which two or more variables covary
E.estimation of the proportion of a population with certain characteristics
Which of the following techniques to control pace is thought to create a positive
psychological effect on the reader?
A.Use of headings
B.Use of ample white space
C.Use of visual aids
D.Use of well-known vocabulary terms
E.Use of italics
Which term is used to describe the act of surveying prospects or customers who have
given permission for such engagement?
A.Opt-in
B.Choice
C.Opt-out
D.Permission surveying
E.Direct surveying
The probability of observing a sample value as extreme as, or more extreme than, the
value actually observed, given that the null hypothesis is true is called the _____.
A.level of significance
B.critical value
C.t statistic
D.p value
E.alpha
All forms of ranking scales result in _____ data.
A.nominal
B.ordinal
C.interval
D.ratio
E.absolute