Which term below refers to a research program or technique that is owned by a single
firm?
A.Proprietary
B.Omnibus
C.Full-service
D.Limited service
E.Internal
Which of the following trends is increasing the refusal rate associated with telephone
surveys?
A.Penetration of mobile telephones
B.Replacement of land line telephones with mobile telephones
C.Caller id systems
D.Negative attitudes toward survey participation
E.Voice mail
The goal of a formal study is to _____.
A.discover future research tasks
B.expand understanding of a topic
C.test hypotheses
D.provide insight
E.develop hypotheses
Dell plans to survey every customer who has purchased a Dell computer in the last 5
years. Dell plans to use a _____.
A.convenience sample
B.snowball sample
C.systematic sample
D.census
E.random sample
A scale that uses the response options “very bad, bad, average, good, very good” is a(n)
_____ rating scale.
A.unidimensional
B.multidimensional
C.balanced
D.unbalanced
E.valid
When all the elements in a population are included in a study, the result is a _____.
A.poll
B.census
C.sample
D.sampling frame
E.probability sample
Which of the following factors will tend to decrease participant motivation?
A.Prestige of research sponsor
B.Perceived importance of the topic
C.Interest in the topic
D.Competing activities
E.Conscientiousness
Which term below refers to an electronic storehouse where vast arrays of collected,
integrated data are organized to facilitate retrieval and interpretation by end users?
A.Data mine
B.Data mart
C.Decision support system
D.Decision assessment system
E.Data warehouse
Self-administered questionnaires may be delivered via all of the following channels
except _____.
A.mail
B.fax
C.telephone
D.Internet
E.disk-by-mail
Which of the following questions is best addressed using MANOVA?
A.A real estate development company wants to estimate the probable sales of
construction services on the basis of marriage rates, population movement in the region,
and interest rates on construction loans
B.A psychologist wants to understand the underlying personality factors associated with
materialism in consumers
C.An airline wants to classify its customers into groups based on their relative
profitability
D.The brand manager for Tide laundry detergent wants to understand how consumers
perceive Tide relative to other laundry detergents
E.A retail store wants to determine if there are differences in perceptions of service
quality associated with gender and income level categories
I turn my cellular telephone off when dining in restaurants. What is the basis of the
attitude reflected in this statement?
A.Cognitive
B.Affective
C.Conative
D.Centrality
E.Peripheral
Which term below refers to a criterion for judging the attractiveness of two or more
alternatives when using a decision variable?
A.Decision theory
B.Decision rule
C.Ex post facto evaluation
D.Choice theory
E.Success probability
Which of the following outcomes is roughly the equivalent of committing a type I
error?
A.Finding a guilty person guilty
B.Finding a guilty person not guilty
C.Finding an innocent person not guilty
D.Finding an innocent person guilty
E.None of the above
Which form of order bias occurs when a participant tends to choose the last alternative
presented as his or her response to a closed-ended question?
A.Recency effect
B.Primacy effect
C.Halo effect
D.Demand effect
E.Leniency
In a study of grocery shopping behavior, one of the questions on the instrument asked,
“To what extent are you comfortable with and willing to use self-serve checkout lines at
grocery stores?” This question should be redesigned because it is _____.
A.leading
B.sensitive
C.subject to memory decay
D.too general
E.double-barreled
What size of cross-classification table is best for applying phi?
A.2 x 2
B.2 x 3
C.3 x 3
D.3 x 4
E.Any size
_____ is said to denote observations and propositions based on sensory experience
and/or derived from such experience by methods of inductive logic.
A.Empiricism
B.Scientific management
C.Exposition
D.Deduction
E.Propositional research
An increase in hours of television viewing leads to increases in the sales of snack foods.
This is an example of a_____.
A.research question
B.descriptive hypothesis
C.correlational hypothesis
D.causal hypothesis
E.dichotomous hypothesis
To estimate the accuracy of predicted values, Y, found in bivariate regression, it is
useful to calculate the _____, the standard deviation of the actual Y values for the
predicted Y values.
A.coefficient of determination
B.standard error of the estimate
C.covariance
D.standard error
E.sum of squares
A telephone survey asks participants whether they have donated money to the Tsunami
Relief Fund. This type of question is subject to _____.
A.nonresponse bias
B.acquiescence
C.social desirability bias
D.satisficing
E.sampling error
Which of the following is true of the intercept, β0?
A.It is the value of the dependent variable
B.It is the change in Y for a 1-unit change in X
C.It is the estimate of X when Y=0
D.It is the estimate of Y when X=0
E.It is also called the rise over run
Which of the following is true of the following response scale: poor – fair – good – very
good – excellent?
A.It is a balanced rating scale
B.It is a unforced-choice rating scale
C.It does not allow for expressions of intensity among participants with unfavorable
opinions
D.It will result in an asymmetrical distribution
E.It will minimize halo effects
All of the following are examples of dichotomous variables except _____.
A.employed-unemployed
B.male-female
C.number of children in the household
D.married-unmarried
E.all of the above are dichotomous variables
Which of the following is not true of the Kruskal-Wallis test?
A.It is a one-way analysis of variance by ranks
B.It assumes random selection
C.It assumes a continuous distribution
D.It is used with two-related samples
E.All of the above are true
Jeremy is using an ANOVA to examine the alternative hypothesis that brand loyalty is
higher among frequent fliers of Jet Blue than the reported brand loyalty of frequent
fliers on United, US Airways, and Delta. If the p value is less than .05 and the F ratio is
greater than 1, which of the following interpretations is correct?
A.Jet Blue has higher brand loyalty among its frequent fliers than do the other three
airlines examined
B.There is no difference in brand loyalty among customers of the four airlines
C.There is a difference in brand loyalty among customers of the four airlines
D.Jet Blue has lower brand loyalty among its frequent fliers than do the other three
airlines
E.No interpretation can be made with the information available
On a survey of how students spend their time, one question asks, “Which of the
following best describes your employment status?” The response options provided are
1) not employed, 2) employed part-time, 3) employed full-time, 4) full-time student,
and 5) other.
In the example, which of the following characteristics of coding rules did the researcher
fail to address adequately?
A.Appropriate categories
B.Exhaustive options
C.Mutual exclusivity
D.Single dimension
E.Closed-ended
Recordings of public proceedings, speeches by elected officials, and information on
agency web sites are all examples of business intelligence available from _____
sources.
A.competitive
B.cultural
C.government
D.demographic
E.technological
Exercises that prepare participants for individual or group interviews on a topic are
called _____.
A.calisthenics
B.projection techniques
C.homework
D.pretasking
E.focused preparation
Which of the following involves a test of k-independent-samples?
A.Test of differences in the percent of men and women who are or are not members of
Greek organizations on campus
B.Test of the average incomes of subscribers of Southern Living and Better Homes and
Gardens
C.Test of whether the mean salary of professors at Metro University is higher than the
national average for university professors
D.Test of whether a change occurred in the proneness for heart disease among people
who switched to a diet high in fish
E.Test of differences in ad recall among three experimental groups (each of which saw a
different advertisement) and a control group
In calculations of sample size for proportions, q refers to the _____.
A.calculated sample size
B.quota of required completes to refusals
C.the proportion of the population that does not have the attribute of interest
D.the proportion of the population that does have the attribute of interest
E.the desired precision
A three-point speech may contain which of these variations?
A.Introduction-body-conclusion
B.Overview-body-recap
C.Introduction- three best supporting points-conclusion
D.Surprising introduction- three stories- memorable conclusion tying the stories
together
E.All of the above
Which format for presenting statistics is best for making comparisons?
A.Text presentation
B.Semitabular form
C.Tables
D.Graphics
E.Bullet listing