Which of the following groups of words indicates a series of words for which aliasing
would be used in the analysis?
A.be, is, of, the
B.pretty, beautiful, attractive
C.search, searching, searches, searched
D.going, walking, running, flying
E.all of the above
The standard error of the estimate is a type of measure of _____.
A.central tendency
B.accuracy
C.significance
D.confidence
E.standard deviation
Which of the following is not an example of a monitoring study?
A.Counting traffic at an intersection
B.Recording license plates in a parking lot
C.Mystery shopping in a competitor’s store
D.Documenting interactions between customers and a call center
E.Telephone interview
The population of a city is an example of _____ data.
A.ratio
B.interval
C.nominal
D.ordinal
E.dispersed
Minute Maid sees research as the fundamental first step in any business decision and it
created proprietary methods for conducting research. At what level of the hierarchy of
business decision makers does Minute Maid operate?
A.Top tier
B.Middle tier
C.Base tier
D.Foundation tier
E.Information tier
What legislation requires posting of privacy policies on child-oriented Web sites,
requires verifiable parental consent before collecting information from children, and
gives parents access to and deletion authority over the information provided by their
children younger than 13 years of age?
A.Civil Rights Act
B.Privacy Protection Act
C.Consumer Bill of Rights
D.Children’s Seal
E.Children’s Online Privacy Protection Act
A variable is said to be _____ when it has only two values, reflecting the presence or
absence of a property.
A.dichotomous
B.discrete
C.ratio-scaled
D.metric
E.continuous
Which form of budgeting allocates a portion of total expenditures in the unit to research
activities?
A.Rule-of-thumb budgeting
B.Percentage-of-sales budgeting
C.Departmental budgeting
D.Task budgeting
E.Competitive parity
Which of the following is a limitation of observation as a data collection method?
A.Avoidance of participant filtering and forgetting
B.Use of a natural setting
C.Securing physical, trace evidence
D.Required time and expense
E.Ability to disguise or conceal observation equipment
The focus group moderator uses the principles of _____ to focus the group in an
exchange of ideas, feelings, and experiences on a specific topic.
A.psychology
B.sociology
C.anthropology
D.group dynamics
E.communications
For which type of telephone interview is the refusal rate the highest?
A.Computer-assisted telephone interviewing
B.OTS
C.Computer-administered telephone surveys
D.Computer-delivered surveys
E.Computer-assisted personal interviewing
All of the following are ways of combating the halo effect except _____.
A.reveal only one trait at a time
B.reverse the terms that anchor the endpoints of the scale
C.adjust the strength of descriptive adjectives
D.all of the above
E.none of the above
Northwest Airlines applied mathematical models to determine which customers in its
database were currently responsible for most of its profitability and which customers
were not currently profitable but had similar characteristics to the most profitable
customers. Northwest Airlines utilized _____ to identify these customers.
A.computer programming
B.data warehousing
C.customer relationships management
D.data mining
E.intervention
All of the following statements about determining the number of group interviews are
true except _____.
A.the broader the issue, the more groups needed
B.the larger the number of distinct market segments of interest, the more groups needed
C.the greater the level of detail, the more groups needed
D.the more homogeneous the market segment, the more groups needed
E.the larger the number of new ideas desired, the more groups needed
Which form of nondisclosure protects a sponsor from revealing its plans to
competitors?
A.Purpose nondisclosure
B.Findings nondisclosure
C.Identity nondisclosure
D.Sponsor nondisclosure
E.Facts nondisclosure
A group interview seeking to understand spousal influence on decision making or the
influence of the opinion of a sibling on brand preferences would likely utilize a _____.
A.dyad
B.triad
C.mini-group
D.small group
E.supergroup
All of the following are ways to protect participant confidentiality except _____.
A.obtain signed nondisclosure documents from those who wish access to the data
B.restrict access to participant identification
C.offer access to study results to participants
D.reveal participant information only with written consent
E.restrict access to data where the participant is identified
Which term below refers to a study involving the manipulation of one or more variables
to determine the effect on another variable?
A.Ex post facto
B.Experiment
C.Monitoring study
D.Communication study
E.Descriptive study
The issue of shared vocabulary in the design of questions asks _____.
A.does the question contain wording that implies the researcher’s desire for the
participant to respond in one way rather than another
B.is the question worded from the researcher’s perspective or the participant’s
perspective
C.does the question ask the participant for information that relates to thoughts or
activity too far in the participant’s past to be remembered
D.does the question use words that have no meaning or a different meaning for the
participant
E.is it reasonable to assume that the participant can frame an answer to the question
A business intelligence system in conjunction with business research often has the task
of:
A.Create an platform for surveillance of corporate competitors.
B.Discovering opportunities that influence strategic decisions.
C.Generate numerous elements of data organized for retrieval.
D.Relying heavily on those methodologies that proved themselves in the last several
decades of the 20th centurysurveys and focus groups.
E.None of the above.
When participants are intentionally or accidentally deceived, they should be _____ once
the research is complete.
A.paid
B.debriefed
C.thanked
D.all of the above
E.none of the above
Optimal strategies for coping with performance anxiety include:
A.eliminate the imagination of negative possibilities, and think about the positive
outcomes of a successful presentation.
B.remember that one cannot control other’s reactions or judgments, but only one’s own
performance.
C.refocus one’s attention away from self and increase one’s awareness of others, without
considering them as judges.
D.reduce the imagined power of others by increasing the sense of one’s own power.
E.all of the above
Convergent validity and discriminant validity are components of _____ validity.
A.external
B.internal
C.criterion-related
D.construct
E.content
Which threat to internal validity is largely overcome by using random assignment of
participants to experimental and control groups?
A.History
B.Maturation
C.Selection
D.Instrumentation
E.Mortality
Questions that the researcher must answer to satisfactorily arrive at a conclusion about
the research question are called _____ questions.
A.management
B.research
C.investigative
D.measurement
E.hypothetical
Interviewer error may be caused by _____.
A.an unwillingness to participate
B.participant faulty recall
C.the falsification of answers
D.social desirability responding
E.all of the above
Which of the following is an inappropriate place for researchers to observe behavior
when participants are not asked for prior permission?
A.Movie theaters
B.Lawyers’ offices
C.Grocery stores
D.Shopping malls
E.Zoos
Which of the following is an example of a pre-test, post-test control group experimental
design?
A.Store traffic is measured following the announcement of a clearance sale
B.Store traffic is measured; a sale is announced; store traffic is measured again
C.People who saw an ad are compared to people who didn’t see the ad on their attitude
toward the brand
D.Random assignment is used to divide participants into the control and experimental
groups; a control group responds to a pre-test on brand preferences and a post-test; an
experimental group responds to a pre-test, is exposed to a commercial for the brand,
and responds to a post-test
E.Random assignment is used to divide participants into control and experimental
groups; the experimental group is exposed to a commercial and then attitude toward the
brand is measured; attitude toward the brand is also measured for the control group
In a study of grocery shopping behavior, one of the questions asked, “Why do you shop
at this grocery store?” The question was a multiple-choice, closed ended question and
offered the following response options: a) it is near my home, b) it is on my way home
from work, c) the prices are reasonable, d) it offers a good selection, and e) it stocks the
items I like to buy. This question should be redesigned because _____.
A.it is double-barreled
B.the response options are not mutually exclusive
C.it suffers from memory decay
D.it requests sensitive information
E.it is too general
Jack is developing the outline for his research report. He is outlining using just a few
words to jog his memory when he writes the report. What type of outline is Jack using?
A.Topic outline
B.Bullet outline
C.Sentence outline
D.Paragraph outline
E.List outline
Explain the difference between interim evaluation and ex post facto evaluation.
What are the three dimensions of reliability? For each dimension, explain its meaning.
What type of test can be used to assess each dimension?
Why might a data set suffer from missing data? Explain the techniques researchers may
use to handle missing data during data analysis.
What are the seven steps a researcher follows in conducting an experiment?
What characteristics are important to consider when selecting individuals to work as
observers in an observation research study?
Provide some advice for an inexperienced speaker who is preparing to make an oral
presentation.
List and explain the factors affecting the decision of how many focus groups are needed
in a qualitative research project.
Compare and contrast computer-assisted telephone interviewing with the use of
computer-administered telephone surveys.
What is the difference between a probability sample and a nonprobability sample?
Which one is preferred by researchers? Explain.
What are the assumptions made by the regression model in estimating the parameters
and in significance testing?
List five possible threats to internal validity. How do these threats weaken a design?
What are some of the responsibilities of interviewers aside from conducting the actual
interviews? Name five of these responsibilities.
Explain the researcher’s dilemma in deciding whether to use forced-choice rating scales
or unforced-choice rating scales?
Off-the-shelf Web survey software offers many advantages over traditional
programming for researchers as they build surveys for deployment on the Internet.
Identify five of these advantages.
Explain how a researcher should interpret a correlation coefficient.