Which type of report contains all possible report modules?
A.Short memo
B.Short letter
C.Long technical
D.Short technical
E.Long management
Scripts (full manuscripts of a presentation) are
A.most frequently used in impromptu speaking.
B.important in the planning phase but should be shelved by the time you get to practice.
C.more reliable than note cards to reduce stage fright.
D.are more accepted as props than speaker note cards.
E.all of the above
Which statistic below is a measure of association that uses table marginals to reduce
prediction errors?
A.τ
B.r2
C.
D.
E.
The U.S. News and World Report is assessing the reliability of its measure of academic
reputation used in its annual ranking of colleges and universities. To do so, it
administers the same questions on academic reputation to its sample of academic
administrators in March and again in June.
Which type of test is used in the U.S. News and World Report example to assess
reliability?
A.Split-half
B.Test-retest
C.Cronbach’s alpha
D.Parallel forms
E.None of the above
A _____ scale is a scale that scores an object or property without making a direct
comparison to another object or property.
A.ranking
B.rating
C.categorization
D.sorting
E.recording
How many pages are typically needed to adequately report the required components of
an executive summary?
A.1 page
B.2 pages
C.3 pages
D.10 pages
E.It depends on the report
Weight, height, and temperature are all types of _____.
A.objects
B.physical properties
C.psychological properties
D.constructs
E.mapping rules
Most firms in the business research industry are _____.
A.syndicated data providers
B.small firms and one-person shops
C.large full-service suppliers
D.wholesale distributors
E.advertising agencies
In a _____ scale, the participant orders several objects of properties of objects.
A.comparative
B.constant sum
C.forced ranking
D.paired-comparison
E.semantic differential
_____ occurs when we observe a fact and ask, “Why is this?”
A.Deduction
B.Induction
C.Exposition
D.Empiricism
E.Curiosity
In mail and in web-based surveys, which form of order bias is likely to occur?
A.Recency effect
B.Primacy effect
C.Halo effect
D.Demand effect
E.Leniency
When using _____, participants are asked to assume that the brand and its users
populate an entire universe, and to describe the features of this new world.
A.word association
B.imaginary universe
C.thematic apperception test
D.empty balloons
E.laddering
In the study of bystanders and thieves presented in the text, participants are invited to a
store where they see someone steal the purse of another customer. The accosted shopper
and the thief are really acting their parts to set the stage for the experiment. Participants
view the robbery alone or with another participant. The study sought to determine
whether participants were more likely to report a robbery when they observe it alone or
in the company of another person.
In the bystanders and thieves study, what is the independent variable?
A.The store environment
B.Exposure to a robbery
C.State of being alone or with another person
D.Act of reporting the robbery or not
E.Reaction of the accosted shopper following the robbery
Which term below refers to norms or standards of behavior that guide moral choices
about research behavior?
A.Politics
B.Ethics
C.Standards
D.Philosophy
E.Integrity
The difference between the smallest and the largest values in a distribution is the _____.
A.mean
B.median
C.mode
D.range
E.deviation
Which of the following is true of relationships among nominal measures?
A.When there is no relationship at all, the coefficient should be 1
B.When there is no relationship at all, the coefficient should be 0
C.When there is complete dependency, the coefficient should be negative
D.When there is complete dependency, the coefficient should be positive
E.None of the above
Which right of sponsors is suggested by the quote, “There are three kinds of lies: lies,
damn lies, and statistics.”?
A.Right to privacy
B.Right to sponsor nondisclosure
C.Right to quality
D.Right to safety
E.Right to findings nondisclosure
The issue of biased wording in the design of questions asks _____.
A.does the question contain wording that implies the researcher’s desire for the
participant to respond in one way rather than another
B.is the question worded from the researcher’s perspective or the participant’s
perspective
C.does the question ask the participant for information that relates to thoughts or
activity too far in the participant’s past to be remembered
D.does the question use words that have no meaning or a different meaning for the
participant
E.is it reasonable to assume that the participant can frame an answer to the question
The issue of _____ is reflected in the correlation between the number of sunny days in
the year and the gains in the New York Stock Exchange.
A.statistical significance
B.practical significance
C.covariance
D.error
E.artifact correlations
The process of ensuring the accuracy of data and their conversion from raw form into
classified forms appropriate for analysis is called _____.
A.coding
B.data entry
C.data preparation
D.data measurement
E.quality control
Which type of study is loosely structured and designed to expand understanding of a
topic and provide insights?
A.Formal
B.Causal
C.Exploratory
D.Experimental
E.Descriptive
Abstract concepts such as personality, need for variety, and materialism are often called
_____.
A.variables
B.constructs
C.concepts
D.theories
E.models
Which of the following reports should have a table of contents?
A.Informational report of 5 pages
B.Letter of transmittal
C.Management report of 5 pages
D.Technical report of 10 pages
E.All reports should have a table of contents
Paired comparison scales result in _____ data.
A.nominal
B.ordinal
C.interval
D.ratio
E.absolute
Research on service quality frequently uses a technique called _____ in which the
participant describes what led up to an incident, what was effective or ineffective, and
the outcome.
A.life histories
B.cultural interviews
C.sequential interviewing
D.critical incident technique
E.oral history
What type of sampling is used to select certain behavioral acts or conditions to record
that answer the investigative questions?
A.Time sampling
B.Quota sampling
C.Convenience sampling
D.Event sampling
E.Snowball sampling
Which term below refers to a controlled, randomized procedure that assures that each
population element is given a known, nonzero chance of selection into a study’s
sample?
A.Census
B.Nonprobability sampling
C.Probability sampling
D.Element selection
E.Purposive sampling
_____ tests are hypothesis testing procedures that assume that the variables are
measured on a nominal or ordinal scale.
A.Parameter
B.Parametric
C.Nonparametric
D.Resistant
E.Type I
The basic method by which equivalence between experimental and control groups is
determined is
A.Matching
B.Definition
C.Frequency control
D.Cross-classifying
E.Random assignment
The _____ is the probability of rejecting the null hypothesis when it is in fact false, and
should be rejected.
A.type I error
B.level of significance
C.type II error
D.power of a test
E.Z score
Which approach to cluster analysis involves evaluating the distance between two
clusters by first finding the geometric center of each cluster and then computing
distances between the two centers?
A.Euclidean distance
B.Average linkage method
C.Maximum likelihood method
D.Principal components analysis
E.Varimax approach