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The fundamental weakness in the research process is _____.
A.incorrectly defining the research question
B.identifying a flawed sampling frame
C.misdefining the target population
D.failing to identify all relevant secondary information
E.skipping the exploratory phase
A measurement question whose wording suggests to the participant the desired answer
is a(n) _____ question.
A.double-barreled
B.leading
C.open-ended
D.forced-choice
E.free-response
Merck conducted tests on the effectiveness and safety of Vioxx. Merck did not seek to
hide its identity as a sponsor of the research or the study's purpose. However, it did seek
to protect research data suggesting that Vioxx is no more effective than aspirin. In this
situation, Merck sought _____.
A.purpose nondisclosure
B.findings nondisclosure
C.identity nondisclosure
D.sponsor nondisclosure
E.facts nondisclosure
_____ are simple correlations between the variables and the factors.
A.Eigenvalues
B.Factor loadings
C.Principal components
D.Communalities
E.Betas
All of the following types of techniques are useful for data reduction except _____.
A.factor analysis
B.multivariate analysis of variance
C.cluster analysis
D.multidimensional scaling
E.all are useful for data reduction
An examination of differences across groups lies at the heart of the basic concept of
_____.
A.regression analysis
B.discriminant analysis
C.conjoint analysis
D.factor analysis
E.structural equations modeling
When concordant pairs exceed discordant pairs in a P-Q relationship, Kendall's tau b
reports a(n) _____ association between the variables under study.
A.inverse
B.positive
C.negative
D.weak
E.strong
The term, funnel approach, means to _____ in questionnaire design.
A.begin with general questions to more specific questions
B.branch from buffer questions to target questions
C.begin with buffer questions and end with screen questions
D.move from screen questions to buffer questions to classification questions
E.ask sensitive questions early
Which of the following statements is not true of the mode?
A.The mode is the most frequently occurring value
B.There may be more than one mode in a distribution
C.Distributions may not be multimodal
D.Some distributions have no mode
E.The mode is most appropriate for nominal data
What term below refers to the process of assessing an attitudinal disposition using a
number that represents a person's score on an attitudinal continuum ranging from an
extremely favorable disposition to an extremely unfavorable one?
A.Attitudinal monitoring
B.Content analysis
C.Attitudinal scaling
D.Peripheral route processing
E.Attitudinal chain analysis
_____ variables are nominal variables that may be used as predictors or independent
variables in regression analysis by coding them with the values 0 and 1.
A.Interval
B.Categorical
C.Coefficient
D.Dummy
E.Beta
Considering the various choices for displaying data, which one will include values for
which no observations occurred?
A.Pie chart
B.Bar chart
C.Heretical triangle
D.Stem-and-leaf display
E.Boxplot
Which type of scale consists of statements that express either a favorable or unfavorable
attitude toward an object of interest?
A.Multiple-choice, single-response
B.Summated rating
C.Semantic differential
D.Constant sums
E.Checklist
Burger King is examining the sales potential for a new burger, the Western Angus
Ranch burger, by offering the product for sale at 10 randomly selected Burger King
locations. Burger King is using a(n) _____ to test the potential for this product.
A.static group comparison
B.standard test market
C.electronic test market
D.controlled test market
E.simulated test market
Data analysis is _____ when patterns in the collected data guide the data analysis or
suggest revisions to the preliminary data analysis plan.
A.confirmatory
B.descriptive
C.exploratory
D.conclusive
E.forensic
A readability analysis of a research report scored a 10 on Gunning's Fog Index. Which
of the following statements is the best interpretation of this score?
A.People over the age of 10 should be able to read the report comfortably
B.People with less than a 10thgrade education will be comfortable reading the report
C.A person with a 10thgrade education or higher will be able to read the report
comfortably
D.10% of the report is difficult to read
E.The report is unreadable to most people on a scale of 1 to 10
An instrument completed by the participant without additional contact with an
interviewer beyond the initial delivery of the instrument is called a _____.
A.computer-assisted self-interview
B.disk-by-mail survey
C.mail survey
D.self-administered questionnaire
E.web survey
The most common level of significance used in hypothesis testing is _____.
A..05
B..10
C..25
D..90
E..95
Which of the following statements is false with respect to the two-stage research
approach to a management question? The two-stage approach:
A.Often uncovers evidence that a major study is unnecessary in the first stage.
B.Is particularly useful when the research is to be done on a fixed cost basis.
C.Is particularly useful when the complications and problems that will be encountered
are difficult to anticipate.
D.Is less expensive and less in-depth than a one-stage research approach.
The study of the use of space is called _____.
A.kinesics
B.proxemics
C.methodology
D.linguistics
E.feng shui
Regarding ethos, Aristotle states:
A.without prior experience, presenters must borrow ethos by linking their methodology
and procedures to credible sources with experience.
B.that three things move us to belief apart from any proof: good sense, goodwill, and
good moral character.
C.the projection of credibility via emotional appeal is called ethos.
D.the logical argument provides explicit support for ethos.
In which of the following situations could a research analyst use discriminant analysis?
A.A real estate development company wants to estimate the probable sales of
construction services on the basis of marriage rates, population movement in the region,
and interest rates on construction loans
B.A psychologist wants to understand the underlying personality factors associated with
materialism in consumers
C.An airline wants to classify its customers into groups based on their relative
profitability
D.The brand manager for Tide laundry detergent wants to understand how consumers
perceive Tide relative to other laundry detergents
E.A retail store wants to determine if there are differences in shopping frequency
associated with gender
The U.S. News and World Report is assessing the reliability of its measure of academic
reputation used in its annual ranking of colleges and universities. To do so, it
administers the same questions on academic reputation to its sample of academic
administrators in March and again in June.
If the U.S. News and World Report seeks to assess equivalence of alternate forms of
measuring academic reputation, it should utilize a _____ type of test.
A.test-retest
B.Cronbach's alpha
C.parallel forms
D.split-half
E.KR20
Which of the following is not an example of research?
A.An experiment in product taste preferences.
B.A statistical analysis of errors in the recording of inventories.
C.A test of cognitive dissonance theory and major investment decisions.
D.A simulation of the information flows in an organization.
E.A decision to change the firm's method of accounting.
Timothy wants to identify and locate books and journal articles from a large set. What
type of information source should he use?
A.index
B.Bibliography
C.Encyclopedia
D.Handbook
E.Dictionary
The study of how people organize the territory around them and maintain discrete
distances between themselves and others is known as _____.
A.extralinguistics
B.feng shui
C.kinesics
D.proxemics
E.physical condition observation
Which of the following is an example of a business decision maker?
A.Politician's election consultant
B.Church pastor
C.Manager of a non-profit program
D.Business manager of a consumer goods product
E.All of the above
You have learned that there is a serial published under the title, Journal of Accounting
Research. You go to your library and find they do not have it. Which of the following
would be most helpful to you in this situation?
A.Ayer's Directory of Publications
B.Coman's Sources of Business Information
C.Union List of Serials
D.Library of Congress Subject Catalog
The horizontal axis on a histogram indicates the _____.
A.number of observations in each interval
B.midpoint for each interval
C.variable of interest
D.cumulative percent
E.valid percent
The district attorney's office wants further evidence of the results found in the
bystanders and thieves study. It decides to conduct a study using data from reported
thefts over the past 5 year period. Police records indicate whether bystanders who
report a crime are alone when the crime is observed or are accompanied by one or more
people. The district attorney's office will assess whether more theft reports indicate that
the witness was alone or with other people.
Which of the following statements best represents the hypothesis in the district
attorney's study?
A.People exposed to a robbery will judge the seriousness of the situation according to
the response of the victim.
B.Bystanders will perceive a robbery as less frightening when in the company of
another person.
C.More robberies are reported by bystanders who view the theft alone than by
bystanders who view the theft in the company of others.
D.Reports of a robbery are more likely among victims of a robbery when a witness is
present.
E.Bystanders to a theft will be less likely to shop at the store in which the theft
occurred.
Distance, one of the four characteristics of mapping rules, refers to _____.
A.the use of ordered numbers such that two is less than three but greater than one
B.the use of numbers used to group or sort responses when no order to the numbers
exists
C.the use of a series of numbers in which each number is an equal distance from the
next
D.the use of a series of numbers with a unique origin indicated by the number zero
E.the use of a number that is not used again
The primary difference between a monitoring study and a communication study is that
in a communication study, the researcher _____.
A.observes participants
B.documents activities without eliciting direct responses
C.asks questions of participants
D.collects data
E.records information over a period of time
The most extensive discussion of the methodology used in the study will appear in a
_____ report.
A.memo
B.letter
C.short technical
D.long management
E.long technical
