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Which of the following is an advantage of using an omnibus study?
A.Ability to reach a convenience sample of consumers
B.Cost of less than $2000 per question
C.Ability to receive full-service research services
D.Ability to receive results in 24-48 hours
E.All of the above
The Hilton organization is considering a survey about factors affecting brand loyalty
that will be sent to all of its Hilton Honors club members. This is an example of a
_____.
A.population
B.sample
C.extent
D.census
E.general population survey
The _____ affords individuals special privacy measures for freedom from disclosure of
financial information.
A.Civil Rights Act
B.Privacy Protection Act
C.Consumer Bill of Rights
D.Gramm-Leach-Bliley Financial Modernization Act
E.Kyoto Treaty
Research design strategy encompasses all of the components below except _____.
A.data collection design
B.sampling design
C.instrument development
D.data analysis
E.all of the above are part of the design strategy
In the Southeast, the potato chip market share held by the Lays brand is 46%. This is an
example of a(n) _____.
A.research question
B.descriptive hypothesis
C.relational hypothesis
D.explanatory hypothesis
E.correlational hypothesis
The assignment of numbers or symbols to a property of objects according to value or
magnitude is called _____.
A.measurement
B.scaling
C.weighing
D.sampling
E.coding
When target questions present the participants with a fixed set of choices, they are
_____.
A.unstructured
B.undisguised
C.structured
D.disguised
E.open-ended
The question, "Should we do business research?" is often stimulated by data from a(n)
_____.
A.data warehouse
B.intelligence system
C.decision support system
D.intranet
E.both b and c
Which of the following terms fails to capture the meaning of a research design?
A.Map
B.Blueprint
C.Manual
D.Dictionary
E.Guidebook
Which term listed below refers to a representation of a system constructed to study
some aspect of that system or the system as a whole?
A.Conceptual scheme
B.Hypothesis
C.Theory
D.Diagram
E.Model
Which of the following is NOT a good reason for using secondary data?
A.Data on the past cannot be collected today.
B.Even if the definitions of variables being studied are not the same, research can be
modified according to secondary data available.
C.The time involved in primary data collection may render the study obsolete.
D.Authentic data required may already have been collected by other agencies.
HarrisInteractive surveys members of its KidZone, a group of consumers ages 12-17.
These participants report consumption data on a variety of products and response to
various promotional methods. The KidZone members are part of a(n) _____.
A.longitudinal panel
B.cross-sectional study
C.monitoring study
D.cohort study
E.statistical study
BankChoice is concerned about stagnating profits and asks, "How can profitability be
improved?" This is an example of a(n) _____.
A.management question
B.research question
C.investigative question
D.measurement question
E.management dilemma
IRBs exist in order to _____.
A.guarantee complete, informed consent is obtained from participants
B.apply knowledge gained from research
C.evaluate the research design chosen
D.evaluate the allocation of expenses in the project
E.protect the researchers from legal liability
The recording of physical actions or movements of participants is called _____
observation.
A.nonverbal
B.spatial
C.verbal
D.extralinguistic
E.nonbehavioral
Maria is conducting research to better understand how consumers respond to the
atmosphere and environment in restaurants. She visits several restaurant locations and
observes characteristics of the environment and all of the behaviors of the patrons.
Which classification best fits Maria's observation study?
A.Unstructured/ natural
B.Unstructured/laboratory
C.Structured/ natural
D.Structured/ laboratory
E.Direct/ participant
The _____ is used to test the statistical significance of the observed association in
cross-tabulation.
A.contingency coefficient
B.Cramer's V
C.phi coefficient
D.chi-square coefficient
E.Z score
_____ involves assigning numbers or other symbols to answers so that the responses
can be grouped into a limited number of categories.
A.Editing
B.Data entry
C.Coding
D.Measurement
E.Operationalization
A statistical presentation technique used for time series and frequency distributions over
time is called a _____.
A.boxplot
B.bar graph
C.pie chart
D.line graph
E.Pareto diagram
A conative basis for an attitude means that the attitude is based on a _____.
A.feeling
B.behavior
C.value
D.culture
E.belief
Which of the following statements is false regarding the evaluation of alternatives?
A.The selection of alternatives is determined by the decision variable chosen and the
decision rule used
B.Each alternative must be explicitly stated
C.A decision variable is defined by an outcome that may be measured
D.A decision rule is determined by which outcomes may be compared
E.all of the above are true
A general planning list for a presentation should include answers to all but one of the
following:
A.who makes up the audience?
B.why is the presentation occurring?
C.what does the audience want to learn about?
D.where will the presentation take place?
E.when is the best time to reveal your expertise to the audience?
Which issue related to the design of measurement questions addresses whether it is
reasonable to assume that the participant can frame an answer to the question?
A.Precision
B.Frame of reference
C.Time for thought
D.Biased wording
E.Adequate alternatives
Participants are grouped using _____ scales.
A.ranking
B.rating
C.categorization
D.sorting
E.recording
Proportional reduction in error statistics are used with _____.
A.interval data
B.ratio data
C.regression analysis
D.contingency tables
E.all of the above
Convenience sampling is a nonprobability sampling technique in which _____.
A.participants are chosen arbitrarily for their unique characteristics, experiences, or
attitudes
B.participants are chosen and then refer others with similar or different characteristics
C.researchers select any readily available individuals as participants
D.researchers systematically select participants from a sampling frame
E.researchers chose readily available individuals as participants but seek to ensure a
good mix of demographic characteristics
On a survey of how students spend their time, one question asks, "Which of the
following best describes your employment status?" The response options provided are
1) not employed, 2) employed part-time, 3) employed full-time, 4) full-time student,
and 5) other.
In the example, the use of the response option "other" is used to meet the requirement
that categories be _____.
A.appropriate
B.exhaustive
C.mutually exclusive
D.of a single dimension
E.numeric
Concepts are more _____, while constructs are more _____.
A.concrete, abstract
B.abstract, concrete
C.intangible, tangible
D.conceptual, factual
E.intuitive, logical
Street ethnography is used in exploratory research to _____.
A.gather information from well-informed people
B.describe the culture and structure of a group
C.examine underlying attitudes
D.study the use of space
E.evaluate body-motion communication
Which of the following best explains how the F ratio examines differences among
groups?
A.The variability attributable to a treatment is compared to the variability arising from
random error
B.The probability of making a type I error is compared to the probability of making a
type II error
C.The critical F is compared to the critical t
D.The standard deviation for each group is subtracted from the mean of all groups
E.None of the above
When discordant pairs exceed concordant pairs in a P-Q relationship, Kendall's tau
reports a(n) _____ association between the variables under study.
A.inverse
B.positive
C.negative
D.weak
E.strong
