9) marketing-oriented companies, such as nestl and unilever, which produce a range of
products that can be marketed through similar channels of distribution to similar
customers, will usually opt for the ________.
a) domestic structure plus foreign subsidiary
b) global geographic structure
c) matrix structure
d) domestic structure plus export department
10) in order to minimize potential problems in alliances, companies should most likely
choose partners with ________.
a) competitively sensitive technology
b) complementary products and skills
c) significant control of the target market
d) superior bargaining power in the same industry
11) roch, a swiss chocolate company, recently opened a manufacturing unit in spain. the
purpose of this move was that roch wanted to avoid spain’s high import tariffs. which of
the following reasons prompted roch to open the manufacturing unit in spain?
a) customer demands
b) trade barriers
c) globalization of competitors
d) growth opportunities
12) the anti-sweatshop code of conduct requires companies to provide a healthy and
safe work environment and ________.
a) to differentiate on the basis of gender
b) to pay the prevailing local minimum wage
c) to reduce environmental footprints
d) to employ forced labor when the situation demands it
13) neil grahams is a strategic hr advisor in an american mnc. he believes that in today’s
globalized economy, both the knowledge and management resources as well as the
skilled and unskilled employee resources, central to the success of an organization, are