about the long-term growth prospects of the firm. Reflecting this disenchantment,
Times Mirror’s largest shareholder, the Chandler family, was contemplating the sale of
the company and along with it the crown jewel Los Angeles Times. It had been assumed
for years that the Chandler family trusts made a sale of Times Mirror out of the
question. The Chandler’s super voting stock (i.e., stock with multiple voting rights)
allowed them to exert a disproportionate influence on corporate decisions. The
Chandler Trusts controlled more than two-thirds of voting shares, although the family
owned only about 28% of the total shares of the outstanding stock.
In May 1999 the Tribune Chairman John Madigan contacted Willes and made an offer
for the company, but Willes, with the help of his then-chief financial officer (CFO),
Thomas Unterman, made it clear to Madigan that the company was not for sale. What
Willes did not realize was that Unterman soon would be serving in a dual role as CFO
and financial adviser to the Chandlers and that he would eventually step down from his
position at Times Mirror to work directly for the family. In his dual role, he worked
without Willes’ knowledge to structure the deal with the Tribune.
Following months of secret negotiations, the Chicago-based Tribune Company and the
Times Mirror Corporation announced a merger of the two companies in a cash and
stock deal valued at approximately $7.2 billion, including $5.7 billion in equity and
$1.5 billion in assumed debt. The transaction, announced March 13, 2000, created a
media giant that has national reach and a major presence in 18 of the nation’s top 30
U.S. markets, including New York, Los Angeles, and Chicago. The combined company
has 22 television stations, four radio stations, and 11 daily newspapersincluding the Los
Angeles Times, the nation’s largest metropolitan daily newspaper and flagship of the
Times Mirror chain.
Transaction Terms: Tribune Shareholders Get Choice of Cash or Stock
The Tribune agreed to buy 48% of the outstanding Times Mirror stock, about 28 million
shares, through a tender offer. After completion of the tender offer, each remaining
Times Mirror share would be exchanged for 2.5 shares of Tribune stock. Under the
terms of the transaction, Times Mirror shareholders could elect to receive $95 in cash or
2.5 shares of Tribune common stock in exchange for each share of Times Mirror stock.
Holders of 27.2 million shares of Times Mirror stock elected to receive Tribune stock,
whereas holders of 10.6 million elected to receive cash. Because the amount of cash
offered in the merger was limited and the cash election was oversubscribed, Times
Mirror shareholders electing to receive cash actually received a combination of cash
and stock on a pro rata basis (Table 1).
Newspaper Advertising Revenues Continue to Shrink
Most U.S. newspapers are mired in the mature or declining phase of their product life
cycle. For the past half-century, newspapers have watched their portion of the
advertising market shrink because of increased competition from radio and television.
By the early 1990s, all major media began taking a significant hit in their advertising
revenue streams as businesses discovered that direct mail could target their message
more precisely. Moreover, consolidation among major retailers further reduced the size
of advertising dollar pool. The same has happened with numerous large supermarket
chain mergers. Newspaper advertising revenues also have been threatened by increasing