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The presence of a(n) _____ is the primary difference between a computer-assisted
telephone interview and a computer-administered telephone survey.
A.computer
B.human interviewer
C.supervisor
D.participant
E.recording device
Which type of model allows the researcher to visualize numerous variables and
relationships?
A.Descriptive
B.Predictive
C.Normative
D.Correlational
E.Planning
Classification questions seek to _____.
A.identify the participant, interviewer, interview locations, and conditions
B.measure the core investigative questions
C.measure sociological-demographic variables that allow participants' answers to be
grouped
D.frame the context of target questions
E.address the primary management issue being studied
Which of the following statements is not an objective of discriminant analysis?
A.Examination of whether significant differences exist among the groups, in terms of
the criterion variables
B.Determination of which predictor variables contribute to most of the intergroup
differences
C.Classification of cases to one of the groups based on the values of the predictor
variables
D.Evaluation of the accuracy of classification
E.All of the above are objectives of discriminant analysis
Variables that may take on values within a given range, or an infinite set are called
_____ variables.
A.discrete
B.dichotomous
C.continuous
D.dependent
E.mediating
Are any of the following not a good reason for managers to be well grounded in basic
research?
A.Do research for themselves.
B.Make competent decisions on whether to make or 'buy' research from researchers
outside the firm.
C.Define their own needs and form researchable questions for the specialist.
D.Judge the logic of a research approach.
E.All are good reasons.
All of the following are advantages of observation as a data collection method except
_____.
A.optimizing the naturalness of the setting
B.reducing obtrusiveness
C.avoiding participant filtering
D.quantifying data
E.securing contextual information
Which of the following questions is considered when discussing the management
dilemma?
A.How can management eliminate negative symptoms?
B.What does the manager need to know to choose the best alternative from the
available sources of action?
C.What is the recommended course of action?
D.What symptoms cause management concern?
E.What should be asked or observed to obtain the information the manager needs?
A measurement question where the participant chooses the words to frame the answer is
a _____ question.
A.double-barreled
B.leading
C.free-response
D.structured
E.multiple-choice
A tendency presenters should avoid during a presentation is to ____.
A.turn against the audience to read from a slide
B.maintain good eye contact
C.vary the volume and rate of speech
D.distribute a handout when ready to refer to it
E.all of the above
When Katie Couric of the Today Show interviews guests on the show, she tends to
interrupt their answers. Which dimension of extralinguistic activity is reflected in her
behavior?
A.Vocal
B.Temporal
C.Interaction
D.Verbal stylistic
E.Spatial
What report planning format uses key words and phrases in the outline?
A.Topic outline
B.Bullet outline
C.Sentence outline
D.Paragraph outline
E.List outline
Consider the following array of numbers: 5 6 7 7 7 8 8 9 9 9 10 15 19 20 21
In the array provided, what is the median?
A.7
B.9
C.10
D.15
E.Both A and B
The value obtained by summing all elements in a set and dividing by the number of
elements is the _____.
A.mean
B.median
C.mode
D.range
E.standard score
An estimate of next year's market share is an example of what type of research?
A.Descriptive
B.Reporting
C.Predictive
D.Explanatory
E.Longitudinal
In a survey of football fans, each respondent is asked to indicate whether they have ever
attended an NFL game. This question can be categorized as a(n) _____ scale.
A.ratio
B.interval
C.ordinal
D.nominal
E.semantic differential
Statisticians recommend that the power of a test equal _____, that is, the probability
that one will correctly reject a false null hypothesis.
A.5%
B.10%
C.50%
D.80%
E.95%
Researchers who study retail shoppers by tracing their footsteps and recording the
amount of time a shopper spends reading labels are conducting _____ studies.
A.survey
B.interviewing
C.observation
D.focus groups
E.empathic
A study reported in the Journal of Management Research concluded that individuals are
more motivated to respond to surveys when _____.
A.the topic is salient
B.incentives are offered
C.respondents have a strong social network
D.they can respond at work
E.they know others like themselves have already responded
Which of the following symbols is used to refer to the sample standard deviation?
A.p
B.
C.
D.
E.s
All of the following questions must be answered prior to designing a questionnaire
except _____.
A.What type of scale is needed to perform the desired analysis to answer the
management question?
B.What data collection mode will be used?
C.Should the question be structured, unstructured, or some combination?
D.Should the questioning be disguised or undisguised?
E.How will the results be translated into managerial recommendations?
Which of the following statistics is nonresistant?
A.Median
B.Mode
C.Range
D.Quartiles
E.Standard deviation
McGraw-Hill is planning a study of educator preferences to determine the needs of
college instructors. Because of the number of college instructors, McGraw-Hill will
select a portion of the target population, known as a(n) _____, to participate in the
study.
A.element
B.sample
C.sampling frame
D.census
E.extent
All of the following are examples of primary sources of information except _____.
A.memos
B.letters
C.transcripts of speeches
D.Google searches
E.economic data
Surveys delivered via the Internet reduce costs by eliminating the costs associated with
_____.
A.interviewers
B.postage
C.data entry
D.printing
E.all of the above
Brittany is developing a sampling plan for a study of alcohol consumption among
college students at Metro University. She wants to ensure that students from each class
level are represented. She also wants to be able to compare students who are members
of Greek organizations to non-Greeks. Finally, she wants to consider patterns by gender.
Brittany plans to cross-reference Metro University's student directory with membership
lists from each Greek organization on campus to develop a sampling frame.
What type of sampling method should Brittany use?
A.Simple random
B.Systematic
C.Stratified
D.Cluster
E.Double
Which of the following trends is increasing the noncontact rate associated with
telephone surveys?
A.Penetration of mobile telephones
B.Replacement of land line telephones with mobile telephones
C.Caller id systems
D.Voice mail
E.All of the above
The _____ is a statistic summarizing the strength of association between two metric
variables.
A.regression analysis
B.partial correlation coefficient
C.ANOVA
D.product moment correlation
E.gamma
Questions that the researcher must answer to satisfactorily arrive at a conclusion about
the research question are called _____ questions.
A.management
B.research
C.investigative
D.measurement
E.hypothetical
Which threat to internal validity results from changes between observations in either the
measuring instrument or the observer?
A.History
B.Maturation
C.Testing
D.Instrumentation
E.Mortality
Researchers have the ethical responsibility to guard the welfare of _____.
A.research participants
B.clients
C.colleagues
D.organizations to which they belong
E.all of the above
Where are copies of materials such as the survey instrument, cover letter, and consent
forms placed in a research report?
A.Introduction
B.Immediately following the table of contents
C.In an appendix
D.In the methodology section
E.These are not included in a report
The approach to ethics that relies upon each individual's own sense of morality is
known as _____.
A.ethical relativism
B.deontology
C.empiricism
D.utilitarian
E.scientology
