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Which term below refers to a controlled procedure that assures that each population
element is given a known nonzero chance of selection into the sample?
A.Nonprobability sampling
B.Random selection
C.Systematic selection
D.Judgment sampling
E.Statistical selection
Which section of a research report contains all the materials necessary to replicate the
project?
A.Executive summary
B.Abstract
C.Overview
D.Implementation
E.Technical appendix
Where in a survey should personal or potentially sensitive questions be placed?
A.At the beginning
B.In the middle
C.Near the end
D.After screen questions
E.It doesn't matter
Which of the following illustrates the correct expression of the null hypothesis for the
alternate hypothesis that more than 40% of Internet users shop online?
A.H0: π≤ .40
B.HA: π> .40
C.H0: π = .40
D.HA: π≠ .40
E.H0: = .40
Hypothesis testing is conducting using _____ data analysis techniques.
A.Exploratory
B.Confirmatory
C.Qualitative
D.Quantitative
E.Forensic
A statistical technique that describes two or more variables simultaneously and results
in tables that reflect the joint distribution of two or more variables that have a limited
number of categories or distinct values is a(n) _____.
A.t test
B.ANOVA
C.factor analysis
D.cross-tabulation
E.regression
What type of chart uses symbols rather than bars to represent frequency data?
A.Line graph
B.Pie chart
C.Area chart
D.Pictograph
E.Map
What term is used to refer to a concise summary of the major findings, conclusions, and
recommendations?
A.Authorization letter
B.Letter of transmittal
C.Introduction
D.Executive summary
E.Abstract
Consider the following array of numbers: 5 6 7 7 7 8 8 9 9 9 10 15 19 20 21
What is the range for the array provided?
A.5
B.7
C.9
D.10
E.16
Which of the following techniques is useful for offsetting text that is difficult to read?
A.Use of headings
B.Use of ample white space
C.Use of visual aids
D.Use of well-known vocabulary terms
E.Use italics
An experience survey is a type of _____.
A.interview
B.survey
C.monitoring study
D.statistical study
E.observation
Which of the following is true of a one-sample chi-square test?
A.The null hypothesis is that the actual frequencies in each category is different than
those hypothesized
B.The greater the difference between the actual and hypothesized frequencies in a
category, the more likely the difference can be attributed to chance
C.The value of the X2 statistic expresses the extent of the difference between the actual
and hypothesized frequencies
D.The larger the divergence, the smaller the X2 value
E.A X2 statistic is significant if it is less than .05
When using the _____, participants are confronted with a picture and asked to describe
how the person in the picture feels and thinks.
A.word association
B.picture association
C.thematic apperception test
D.empty balloons
E.laddering
When individual depth interviews are aided by the use of computer-generated visual
and auditory aids, the method is known as _____.
A.computer-assisted telephone interviewing (CATI)
B.computer-assisted personal interviewing (CAPI)
C.online interviewing
D.group interviewing
E.computer-aided design (CAD)
Every time a Netflix customer returns a DVD, Netflix asks the customer to evaluate the
DVD relative to other DVDs on a scale of one to five. A five means that the customer
thought this DVD was better than most others while a one means that the DVD is
among the worst. In this example, Netflix is using a(n) _____ question to learn
customer preferences.
A.administrative
B.checklist
C.ranking
D.rating
E.semantic differential
Attendance at raceways most recent two races have hit attendance records with 60,000
present at one and 65,000 present at another. Which of the following characteristics are
exhibited by these attendance measures?
A.Classification only
B.Classification and order
C.Classification, order, and distance
D.Classification, order, distance, and origin
E.Classification, order, distance, origin, and exclusivity
A customer is defined as a patron and a patron is defined as a client of an establishment.
This is an example of a(n) _____.
A.hypothetical construct
B.conceptual scheme
C.operational definition
D.dictionary definition
E.mediating variable
Maria is conducting research to better understand how consumers respond to the
atmospherics and environmental cues in restaurants. She develops three different stages
to represent the restaurant environments that should be evaluated. Participants are
invited to dinner in one of the three "restaurants" and their behaviors are videotaped.
Which classification best fits Maria's observation study?
A.Unstructured/ natural
B.Unstructured/laboratory
C.Structured/ natural
D.Structured/ laboratory
E.Direct/ participant
Ensuring consistency among respondents, locating omissions, and reducing errors in
recording are all benefits of _____.
A.data collection
B.data editing
C.sampling
D.coding
E.data analysis
Which of the following types of reports does not require a letter of transmittal?
A.External report
B.Internal report
C.Technical report
D.Management report
E.Informational report
To be categorized as a customer, an individual must have a history of shopping at the
establishment at least twice prior to the start of the study with expenditures of more
than $10. This is an example of a(n) _____.
A.hypothetical construct
B.conceptual scheme
C.operational definition
D.dictionary definition
E.mediating variable
Business research may be considered unnecessary when _____.
A.management has insufficient resources to conduct an appropriate study
B.the risk associated with the decision at hand is low
C.the information is applicable to the critical decision
D.both a and b
E.both a and c
The goal of ethics in research is to _____.
A.to ensure that no one is harmed
B.to protect researchers from legal liability
C.to identify what behavior is appropriate
D.to ensure research sponsors fulfill their legal obligations
E.none of the above
_____ involves explaining any deception, describing the purpose of the study, sharing
the results after the study, and providing any medical or psychological attention.
A.Informed consent
B.IRB review
C.Debriefing
D.Interviewing
E.Nondisclosure
Which question below best guides what should be included in the findings section of a
research report?
A.Is the material important to understanding the problem and findings?
B.What statistical techniques were used to determine the findings?
C.How does the finding relate to the hypothesis?
D.Who is reading the report?
E.What are the limitations of the findings?
_____ is the extent to which a measurement tool actually measures what we wish to
measure.
A.Reliability
B.Validity
C.Practicality
D.Significance
E.Standardization
The issue of memory decay in the design of questions asks _____.
A.does the question contain wording that implies the researcher's desire for the
participant to respond in one way rather than another
B.is the question worded from the researcher's perspective or the participant's
perspective
C.does the question ask the participant for information that relates to thoughts or
activity too far in the participant's past to be remembered
D.does the question use words that have no meaning or a different meaning for the
participant
E.is it reasonable to assume that the participant can frame an answer to the question
Observers may be physically involved in the participant's social setting and interact
with the participant. This form of observation is known as _____ observation.
A.concealment
B.deceptive
C.participant
D.structured
E.direct
With what does one measure the degree of precision of a sample estimate?
A.Feasibility studies
B.Census comparisons
C.Unstandardized coefficients
D.Standard error of the estimate
E.Significance indicators
Which statistical technique examines differences between groups by simultaneously
testing all dependent variables and their interrelationships?
A.Cross-tabulation
B.MANOVA
C.ANOVA
D.Multiple regression
E.Factor analysis
Observation means to collect data by _____.
A.viewing
B.listening
C.touching
D.smelling
E.all of the above
A demonstration is a variation of speech with informative intent using visual aids. A
good demonstration
A.contains logos, ethos, pathos
B.is essential in research presentations to facilitate understanding of statistics
C.creates a natural, emotional response
D.is short, simple, sweet, swift, and substantial
Which term below refers to a bundle of meanings or characteristics associated with
certain concrete, unambiguous events, objects, conditions, or situations?
A.Variable
B.Construct
C.Concept
D.Theory
E.Model
A(n) _____ question is a measurement question the sequence of which is determined by
the participant's previous answers.
A.administrative
B.screen
C.target
D.branched
E.classification
