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It is so annoying when people use their cellular telephones in restaurants. What is the
basis of the attitude reflected in this statement?
A.Cognitive
B.Affective
C.Conative
D.Behavioral
E.Peripheral
A statistical study is one that _____.
A.attempts to capture a population's characteristics by making inferences from a
sample's characteristics and testing resulting hypotheses
B.emphasizes a full contextual analysis of a few events or conditions and their
interrelations
C.discovers answers to the questions who, what, when, where, or how much
D.attempts to reveal why or how one variable produces changes in another
E.provides repeated measures over an extended period of time
Alex is responding to a computer-administered telephone survey. The computer
instructs Alex to respond by choosing the appropriate answer using his telephone key
pad such that 1 = yes and 2 = no. This system is using the _____ mode of
computer-administered survey.
A.automatic speech recognition
B.voice recognition
C.automatic entry
D.touch-tone data entry
E.record analysis
The target population being studied and the methods for selecting respondents are all
part of the _____ portion of a research report.
A.research design
B.data collection
C.findings
D.introduction
E.sampling design
Which of the following is not a required characteristic of good research?
A.Clearly defined purpose
B.Detailed research process
C.Focused on theory
D.Thorough research design
E.Recognition of limitations
Scripting has several key features, including
A.full sentences in the notes section of PowerPoint.
B.reworking your material, removing filler words from sentences, and leaving only key
words.
C.memorizing the one key idea for each slide for practice.
D.practice for the presentation without notes using only the slide's keywords.
E.all of the above
Recording the radio station presets on cars brought into car repair shops is an example
of _____.
A.linguistic observation
B.trace evidence
C.nonverbal behavior
D.spatial behavior
E.temporal behavior
When the groups are mutually exclusive and collectively exhaustive, nominal scales
must be limited to _____ groups.
A.two
B.three
C.five
D.ten
E.there is no limit
In a standard normal distribution, the mean is _____ and the standard deviation is
_____.
A.0, 1
B.5, 1
C.3, 1
D.1, 5
E.it varies based on the sample
The goal of the research design is to maximize the _____ of the results.
A.objectivity
B.subjectivity
C.profitability
D.morality
E.reportability
Variables that are included because they are believed to have a significant contributory
or contingent effect on the IV-DV relationship are called _____ variables.
A.criterion
B.predictor
C.mediator
D.moderator
E.extraneous
Which term below refers to the descriptors of variables computed from sample data
used to estimate those same variables in the population?
A.Sample statistics
B.Population parameters
C.Systematic estimates
D.Standard errors
E.Standardized coefficients
Which of the following situations favors the use of unbalanced rating scales rather than
balanced rating scales?
A.Participants' scores lean in one direction
B.Object being rating is familiar to participants
C.Participants are known to be easy raters
D.Participants are known to be hard raters
E.All of the above
A short presentation to a small group where statistics constitute much of the content is
called a ____.
A.deposition
B.interview
C.briefing
D.announcement
E.speech
Which of the following questions cannot be answered using the observational method?
A.What
B.Where
C.Who
D.How
E.Why
The problem or opportunity that requires a business decision is called the _____.
A.research question
B.management-research-question hierarchy
C.management dilemma
D.management question
E.investigative question
Which of the following is another term for independent variable?
A.Discrete
B.Criterion
C.Moderator
D.Predictor
E.Construct
Which of the following is a threat to a researcher's ability to generalize the results of an
experiment?
A.Artificiality of a laboratory
B.Use of a field setting
C.Use of a probability sample
D.Control of extraneous variables
E.All of the above
Response rates to self-administered surveys can be improved by using all of the
following techniques except _____.
A.advance notification
B.reminders
C.promise of anonymity
D.monetary incentives
E.appeal for participation
Which type of rater error occurs when a participant consistently chooses the extreme
position at one end of the scale?
A.Error of leniency
B.Error of central tendency
C.Halo effect
D.Demand effect
E.Socially desirable responding
Sampling error refers to _____.
A.differences between the sample statistics and the population's parameters caused by
random fluctuations inherent in the sampling process
B.bias caused by using a poor sampling frame
C.error created by systematic variance
D.differences between the results of a census and the population's parameters
E.error created by differences between those who respond to the survey and those who
do not
All of the following techniques are used in content analysis except _____.
A.counting words
B.categorizing phrases
C.assessing the structure of expressions
D.triangulation
E.all of the above are used with content analysis
Logos provides explicit support for a position and . . .
A.this translates into supporting evidence that reveal the researchers' findings.
B.should not be the only source of support although it is the core of most research
presentations.
C.uses a variation of the syllogism where one or more minor premises are left unstated,
but where the audience provides the missing premises to reach the conclusion.
D.is not the strongest of the three appeals.
E.All of the above
Which type of variable is coded using a 0 for one response and a 1 for the other?
A.Nonmetric
B.Ordinal
C.Interval
D.Dummy
E.Ratio
An advertisement for the drug, PLAVIX, states the following: " 'if you've been
hospitalized for heart-related chest pain or a certain type of heart attack.' Doctors call
these conditions ACS, or Acute Coronary Syndrome. You can do more to help protect
yourself against a future heart attack or stroke - ask your doctor about adding PLAVIX.
For most, heart attack or stroke is caused when platelets form clots that block the flow
of blood to the heart or brain. Think aspiring and other heart medications alone are
enough? Adding PLAVIX could help protect you against a future heart attack or stroke.
PLAVIX, added to aspirin and your current treatment, helps raise your protection
against a future heart attack or stroke. Prescription PLAVIX and your other medications
work in different ways. Adding PLAVIX can go beyond your current treatment.
PLAVIX, taken with aspirin, plays its own role in keeping platelets from sticking
together and forming clots - which helps keep blood flowing. Talk to your doctor about
PLAVIX."
In the PLAVIX advertisement, the claim that adding PLAVIX to aspirin helps raise a
person's protection against future heart attack is a _____ unit, because it makes an
assertion about the benefits of aspirin alone.
A.syntactical
B.referential
C.propositional
D.thematic
E.semiotic
Which of the following techniques is useful for organizing a report?
A.Use of headings
B.Use of ample white space
C.Use of visual aids
D.Use of well-known vocabulary terms
E.Use of italics
A categorization scale is a scale that _____.
A.scores an object without making a direct comparison to another object
B.scores an objecting by making a comparison and determining order among two or
more objects
C.groups participants
D.groups concepts according to specific criteria
E.establishes relationships between two variables
When a calculated sample size must be adjusted due to the size of the population
relative to the size of the sample, which of the following formulas should be applied?
A.Divide the calculated n by the standard error of the mean
B.Multiply the calculated n by the precision estimate
C.Reduce the calculated n by 5% of the population size
D.Multiply the calculated n by the square root of (N-n)/ (N-1)
E.Divide the calculated n by the standard deviation squared
Which of the following statements is not true about factor rotation?
A.Through rotation, the factor matrix is transformed into a simpler one that is easier to
interpret
B.Rotation affects the communalities and the percentage of total variance explained
C.Preferably, variables should load on only one factor
D.Different rotation methods may identify different factors
E.One rotation method is varimax
The data obtained from a Stapel scale can be analyzed in the same way as data obtained
with a _____ scale.
A.dichotomous
B.constant sum
C.semantic differential
D.multiple-choice, multiple-response
E.graphic rating scale
The vertical axis on a histogram indicates the _____.
A.number of observations in each interval
B.midpoint for each interval
C.variable of interest
D.cumulative percent
E.valid percent
If you were creating a slide, what characteristics would you aim for?
A.Low word count and the 10-20-30 rule.
B.Simplicity by considering using a title only.
C.Keep it simple and choose a font size = oldest age / 2.
D.Slideuments that are recommended by PowerPoint and have served presenters well
for over a decade.
E.All but D
The linear combinations of independent variables developed by discriminant analysis
that will best discriminate between the categories of the dependent variable are _____.
A.discriminant functions
B.discriminant scores
C.characteristic profiles
D.correlation coefficients
E.beta weights
