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The rate at which the printed page presents information to the reader is called _____.
A.readability
B.speed
C.comprehensibility
D.pace
E.gait
What is the 10-20-30 rule?
A.30% of the audience will grasp 20% of your statistics if you speak longer than 10
minutes.
B.Use no more than 10 slides, no more than 20 minutes, and never use text on a slide
smaller than 30 points.
C.Font size = oldest age /20
D.The ratio of proofs should be 10 ethos to 20 pathos to 30 logos
E.A revision of the visual principle of one-thirds.
Allison is editing a data set and finds that a response of 7 has been entered for a
question that requests a response between 1 and 5. What should Allison do?
A.Enter a response between 1 and 5
B.Enter a response of unknown
C.Enter a mode for the question
D.Enter a 3 as a neutral response
E.None of the above
When writing for an audience of researchers, which type of report should be used?
A.Informal
B.Technical
C.Management
D.Informational
E.Interim
All of the following tend to be short reports except _____.
A.informational reports
B.progress reports
C.interim reports
D.technical reports
E.memorandum reports
The research literature on speech organization . . .
A.recommends the narrative pattern as the organizational framework that is superior.
B.does not support the conclusion of one overall superior method for organizing.
C.provides experimental research for the use of trios, triplets, or triads.
D.recommends the chronological time sequence for a framework.
Which of the following hypotheses is an alternative hypothesis?
A.There is no relationship between grade point average and drinking behavior among
college students
B.Seniors are no more likely than freshmen to binge drink
C.Men are more likely to binge drink than women
D.Athletes and non-athletes are equally likely to binge drink
E.There is no difference in alcohol consumption among beer drinkers and wine drinkers
Which missing data technique is most appropriate when missing data are considered
MCAR?
A.Pair-wise deletion
B.Replacement
C.Listwise deletion
D.Minimized deletion
E.Weighting
Which of the following statements is true concerning the applicability of attitudes in
understanding behavior?
A.General attitudes are the best predictors of behavior
B.Behavior is affected equally by those attitudes formed via social learning and those
formed via behavioral learning
C.Cognitive attitudes influence behavior better than affective-based attitudes
D.A single, global measure of attitude is necessary to predict behavior
E.All of the above are true
In the early part of your career, you will likely be asked to perform a number of
reporting studies. Many managers consider the execution of such studies:
A.An excellent way for new employees to become familiar with their employer and its
industry.
B.The least valuable type of research.
C.A way to discover answers to the questions who, what, when, where, and sometimes,
how.
D.The primary means to control a process once we can explain and predict it.
E.Essential to evaluate specific courses of action or forecast current or future values.
What type of hypothesis states that a sample statistic is either greater than or less than
the population parameter?
A.Null
B.One-tailed
C.Two-tailed
D.Three-tailed
E.None of the above
Which term refers to the process of transforming concepts and constructs into
measurable variables suitable for testing?
A.Generalization
B.Control
C.Hypothetical
D.Operationalization
E.Transformation
A question that is used to qualify a participant's knowledge about the questions of
interest or experience necessary to participate is a(n) _____ question.
A.administrative
B.screen
C.target
D.branched
E.classification
The problem or opportunity that requires a business decision is called the _____.
A.research question
B.management-research-question hierarchy
C.management dilemma
D.management question
E.investigative question
All of the following terms except _____ can be used to describe custom full-service
business research firms?
A.ad hoc research
B.custom-designed research
C.custom researchers
D.syndicated panel
E.all of the above can be used to describe custom full-service business research firms
One of the investigative questions identified in the BankChoice project questions the
perceived service quality associated with different bank branches. This is an example of
a(n) _____.
A.behavioral issues
B.performance considerations
C.attitudinal issues
D.measurement issues
E.managerial considerations
When researchers consider the explicit or hidden agenda of an information source, the
source's _____ is under evaluation.
A.purpose
B.scope
C.authority
D.audience
E.format
Scott's Lawn Care has hired Henry Associates to find out whether home improvement
warehouse stores communicate the benefits of various brands of lawn care products
differently than smaller stores. Henry Associates needs to know what is communicated
to consumers in the actual settings of the stores and wants to ensure that the message
isn't filtered. Only behavioral data is required. Which type of data collection method is
most appropriate in this situation?
A.Communication
B.Observation
C.Surveys
D.Experimental
E.Causal
Ford Motor Company investigated the durability of Firestone tires on Explorers at
various speeds and conditions but likely utilized _____ to protect itself from legal
activity.
A.purpose nondisclosure
B.findings nondisclosure
C.identity nondisclosure
D.sponsor nondisclosure
E.facts nondisclosure
The statement, "Sales in Pacific Timber Products have increased in the past six
months," is an example of a(n) _____.
A.inductive argument
B.deductive argument
C.exposition
D.research question
E.proposition
InStyle magazine wants to examine the pull power of two types of copy in increasing
the level of newsstand sales for a given month. The issue will feature Nicole Kidman
but InStyle wants to know whether newsstand sales will be higher for a cover that
mentions Kidman's love life or one that promises to share Kidman's style secrets. The
issues are identical with the exception of the copy underneath the cover graphic of
Kidman. Which type of study is this an example of?
A.Case study
B.Experimental study
C.Exploratory study
D.Longitudinal study
E.Ex post facto study
Which of the following activities can be used to describe the scientific method?
A.Playing checkers
B.Watching Jeopardy
C.Playing chess
D.Solving puzzles
E.Investing in stocks
Which of the following considerations is not a potential ethical dilemma for a
researcher?
A.Psychological harm to respondents
B.Physical harm to respondents
C.Omission of significant procedural details in the research process
D.Invasion of privacy
E.Exploitation of respondents
Marginals are the totals of row and/or column variables in a:
A.Piechart
B.Barchart
C.Cross-classification (cross-tabulation) table
D.Frequency table.
What is the Motivated Sequence form of presentational organization?
A.Uses time sequence for a framework [e.g., by when each research activity (focus
group, survey, experiment) occurred].
B.The sequence of ideas, which, by following the normal processes of human thinking,
motivates an audience to respond to the speaker's purpose.
C.First part describes the cause of a problem, the second describes its effect, and the
third presents a solution.
D.Material is organized from the least important information to the most important.
E.Benefits, disadvantages, how benefits are superior are discussed.
Also known as beta error, _____ occurs when the sample results lead to the
nonrejection of a null hypothesis that is in fact false.
A.type I error
B.two-tailed error
C.type II error
D.one-tailed error
The sponsor's right to an appropriate, value-laden research design and data handling and
reporting techniques is referred to as the sponsor's _____.
A.right to quality
B.right to privacy
C.right to safety
D.right to value
E.right to research
Which of the following is not included in the statement of the decision problem?
A.Scope
B.Limitations
C.Precise meaning of all terms
D.Desired procedures
E.Organizational symptoms
Which of the following groups of words indicates a series of words for which stemming
would be used in the analysis?
A.be, is, of, the
B.pretty, beautiful, attractive
C.search, searching, searches, searched
D.going, walking, running, flying
E.all of the above
A researcher should consider answers to all of the following questions except _____
when selecting a particular test of significance.
A.how many samples are involved in the test?
B.are the samples related?
C.what type of data is involved?
D.what is the level of significance?
E.all of the above should be addressed
