Glucose Scan Incorporated (GSI) currently sells its latest glucose monitor, the
Glucoscan 3000, to diabetic patients for $129. GSI plans on lowering their price next
year to $99 per unit. The cost of goods sold for each Glucoscan unit is $50, and GSI
expects to sell 100,000 units over the next year.
Suppose that if GSI drops the price on the Glucoscan 3000 immediately, it can increase
sales over the next year by 30% to 130,000 units. The incremental impact of this price
drop on the firms EBIT is closest to:
A) a decline of 1.5 million.
B) an increase of 1.5 million.
C) a decline of 2.4 million.
D) an increase of 2.4 million.
Luther Industries has no debt and expects to generate free cash flows of $48 million
each year. Luther believes that if it permanently increases its level of debt to $100
million, the risk of financial distress may cause it to lose some customers and receive
less favorable terms from its suppliers. As a result, Luther’s expected free cash flows
with debt will be only $44 million per year. Suppose Luther’s tax rate is 40%, the
risk-free rate is 6%, the expected return of the market is 14%, and the beta of Luther’s
free cash flows is 1.25 (with or without leverage).