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Jane is conducting interviews in order to develop a customer profile for her client. She
customizes each interview to each participant and does not ask specific questions. What
type of interview format is Jane using?
A.Structured
B.Semistructured
C.Unstructured
D.Closed-ended
E.Direct interviewing
A _____ arrays category codes from lowest value to highest value with columns for
count, percent, valid percent, and cumulative percent.
A.boxplot
B.histogram
C.stem-and-leaf diagram
D.Pareto diagram
E.frequency table
Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among
Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000
Hilton Honors club members are loyal to the Hilton brand wherever they travel.
However, the remaining members may choose other hotel brands at times. The
organization wants to understand how to increase loyalty among the other 90% of club
members.
Hilton plans to send surveys to 10,000 Hilton Honors club members. This group of
people is known as the _____.
A.sampling frame
B.population
C.census
D.sample
E.population element
Reexpression of data on a new scale is called
A.resistant statistics
B.nonresistant statistics
C.transformation
D.cross-tabulation
E.none of the above
The mean scores in a MANOVA are called _____.
A.mu
B.centroids
C.ku
D.lambda
E.beta
One of the disadvantages of computerized searches is
A.A computer search can combine subject items in different ways than is possible using
a manual search.
B.Computerized databases do not contain references to the most recent published
periodicals.
C.Computers are hard for most people to use.
D.Computerized searches will find sources that contain the key words but each source
may not be related to the subject of interest.
What characteristic distinguishes the pretest-posttest control group design from the
nonequivalent control group design?
A.Membership in the experimental and control groups is naturally assembled in the
pretest-posttest control group design
B.Random assignment is not possible in the nonequivalent control group
C.No pretest is used in the nonequivalent control group design
D.One cannot determine which group was exposed to the treatment in the
nonequivalent control group design
E.No posttest is used in the nonequivalent control group design
How does debriefing interact with the effects of deception?
A.Debriefing is associated with more positive feelings about the value of research
B.Debriefing is associated with resentment among those who have been deceived
C.Debriefing has no effect
D.Debriefing is associated with dissatisfaction among those who have been deceived
E.Debriefing negatives any effects of deception
The greatest weakness to the pretest-posttest control group design is _____.
A.reliability
B.causality
C.external validity
D.internal validity
E.espionage
Which number below is frequently used to code missing responses?
A.0
B.9
C.11
D.100
E.Missing responses are not coded
When a person follows his belief that one should not lie, and then tells the truth even
when it hurts another person, he has illustrated the _____ approach to ethics.
A.ethical relativism
B.deontology
C.empiricism
D.utilitarian
E.scientology
In a study of college search behaviors among the families of college-bound high school
students, the search behaviors are very different from family to family. In the situation
described, which guideline below best explains why the researcher will use a larger
sample size?
A.The greater the variance within the population, the larger the sample should be
B.The greater the desired precision of the estimate, the larger the sample should be
C.The smaller the error range, the larger the sample must be
D.The higher the level of confidence in the estimate, the larger the sample must be
E.The greater the number of subgroups of interest within a sample, the larger the
sample must be
In Nicolas Perricone's first book, his affiliation with the Yale School of Dermatology
was identified on the front cover of the book. This enhanced the perceived credibility of
the information in the book using the _____ factor.
A.purpose
B.scope
C.authority
D.audience
E.format
Which law, along with the Privacy Act of 1974, is the basis for protecting the privacy
and confidentiality of participants and data in research?
A.Civil Rights Act
B.Privacy in Research Amendment
C.Privacy Protection Act
D.Bill of Rights
E.Children's Online Privacy Protection Act
What term refers to an organization's codified set of norms or standards of behavior that
guide moral choices about research behavior?
A.Morals
B.Code of ethics
C.Laws
D.Regulations
E.Policies
Which of the following is an appropriate situation for the use of mapping?
A.Identification of competing businesses to identify location for a new store
B.Identification of the geographic location of target segments
C.Plotting the geographic rollout of a new product
D.Plot responses to promotions according to geographic location
E.All of the above
Which of the following can be determined using a frequency distribution?
A.How close a sample comes to the null hypothesis
B.How does one variable, X, relate another variable, Y
C.Whether a systematic association exist between two variables
D.The shape of the variable's distribution
E.The systematic variance associated with the sample
Which of the following is an example of sponsor nondisclosure?
A.Dean and Deluca doesn't want Whole Foods to know about it is conducting research
on organic wines
B.Whole Foods is studying a potential new location near a large condo complex
C.Bayer seeks to disclose that Vioxx is no more effective than aspirin
D.Vioxx seeks to hide results suggesting that it is equivalent to aspirin in reducing the
pain of arthritis
E.all of the above
Which of the following is a barchart arranged in increasing order by size?
A.Control chart
B.Simple bar chart
C.Pareto diagram
D.Histogram
ANOVA can be used as a parametric test of _____.
A.one sample
B.two-related samples
C.two-unrelated samples
D.k-independent samples
E.all of the above
Which of the following is necessary for a code of ethics to be effective?
A.Regulative nature
B.Protective of public interest
C.Enforceable
D.Behavior-specific
E.Protective of the interests of the profession
Consider the following example: "Retail sales increases in the 2005 holiday season
were below projections. Sales were disappointing because consumers were not
confident about economic growth." This is an example of a(n) _____.
A.inductive argument
B.deductive argument
C.empirical argument
D.fact
E.premise
What is the typical length of a focus group?
A.30 minutes
B.1 hour
C.90 minutes
D.2 hours
E.4 hours
What type of research firm dominates the small research firms operated by a single
person or a small staff?
A.Proprietary
B.Syndicated
C.Full-service
D.Specialty
E.Internal
Four admonitions essential for research presentations -and presentations in
generalinclude:
A.avoid keeping your hands at your sides, being animated and lively, leaning forward,
and slow speaking rates.
B.use statistics, testimony, expert opinion, narration.
C.be conscious of eye contact, gestures, body orientation, and paralanguage.
D.develop your logical proof around facts, examples, specific instances, and pathos.
A _____ is a controlled experiment conducted in a carefully chosen marketplace to
measure and predict sales or profitability of a product.
A.pretest-posttest control group
B.test market
C.simulation
D.replication
E.research and development test
The use of _____ is illustrated by the frequency of replacement of carpet in front of
museum exhibits as an indicator of exhibit popularity.
A.process analysis
B.data mining
C.erosion measures
D.record analysis
E.accretion measures
The extemporaneous presentation is characterized by:
A.all material is committed to memory.
B.statistical orientation and graph-centered visuals.
C.verbatim delivery of a presentation script.
D.minimal notes; preparation includes fully prepared scripting; audience-centered.
Which measure of central tendency is appropriate for interval scales?
A.Mode
B.Mean
C.Median
D.Range
E.Dispersion
_____ is the extent to which a measurement is accurate and precise.
A.Reliability
B.Validity
C.Practicality
D.Significance
E.Standardization
Which of the following tests is most appropriate for examining differences in the
average number of hours spent viewing television among four different age groups?
A.Z test
B.t-test
C.ANOVA
D.X2
E.McNemar test
An advertisement for the drug, PLAVIX, states the following: " 'if you've been
hospitalized for heart-related chest pain or a certain type of heart attack.' Doctors call
these conditions ACS, or Acute Coronary Syndrome. You can do more to help protect
yourself against a future heart attack or stroke - ask your doctor about adding PLAVIX.
For most, heart attack or stroke is caused when platelets form clots that block the flow
of blood to the heart or brain. Think aspiring and other heart medications alone are
enough? Adding PLAVIX could help protect you against a future heart attack or stroke.
PLAVIX, added to aspirin and your current treatment, helps raise your protection
against a future heart attack or stroke. Prescription PLAVIX and your other medications
work in different ways. Adding PLAVIX can go beyond your current treatment.
PLAVIX, taken with aspirin, plays its own role in keeping platelets from sticking
together and forming clots - which helps keep blood flowing. Talk to your doctor about
PLAVIX."
If we were using content analysis software to analyze the PLAVIX advertisement,
which of the following words would require the use of stemming?
A.Protect
B.Help
C.Aspirin
D.Form
E.Heart attack
All of the following are part of an exploratory phase search strategy except _____.
A.discovery and analysis of secondary sources
B.expert interviews
C.interviews with those involved with the problem
D.brainstorming
E.experiments
