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Which of the following is another term for dependent variable?
A.Discrete
B.Criterion
C.Mediator
D.Predictor
E.Construct
Which type of sampling technique involves selecting research participants with no
attempt at generating a statistically representative sample?
A.Probability
B.Nonprobability
C.Random
D.Systematic
E.Cluster
Which section of a technical report includes discussion of sampling design, research
design, and data collection procedures?
A.Introduction
B.Background
C.Methodology
D.Appendix
E.Findings
A beer distribution company has recently purchased the rights to package and distribute
its beer in a new type of can that is self-cooling. Because of the innovativeness of the
product packaging, measurement questions will need to be formulated specifically for
the project at hand. All of the following are disadvantages of customized questions
except _____.
A.increased project costs
B.pretesting requirements
C.enhanced validity
D.increased time
E.all of the above are disadvantages
According to recent research in molecular biology, the brain appears to be making
choices according to a timing pattern influenced by genetics and environment. Once
thought of as a "20-minute fatigue factor," it is now more reasonable to consider your
audience will become bored in:
A.5 minutes
B.10 minutes
C.15 minutes
D.20 minutes (no change)
E.25 minutes
Which of the following questions is considered when determining investigative
questions?
A.How can management eliminate negative symptoms?
B.What does the manager need to know to choose the best alternative from the
available sources of action?
C.What is the recommended course of action?
D.What symptoms cause management concern?
E.What should be asked or observed to obtain the information the manager needs?
Which of the following statements about "visualization" is not true?
A.Visuals are fundamental to business presentations.
B.Visualization involves developing and organizing support materials that help the
audience share in your understanding of the data.
C.The composition and knowledge of the audience, the venue, and amount of time all
influence choices in visualization.
D.Twenty percent of the information humans receive comes through their eyes. For
research presentations, this number is slightly higher.
E.Presentations constructed solely as PowerPoint slides result in the presenter supplying
the verbal content of a document ineffectually because the audience reads faster than he
or she can speak.
At what level does the VIF index suggest the presence of collinearity?
A.10
B.20
C.40
D.50
E.80
Which type of scale is used when participants score an object according to its
comparative order among two or more objects?
A.Ranking
B.Rating
C.Categorization
D.Sorting
E.Recording
There are several possible issues that may affect measurement questions. Explain the
possible effects of shared vocabulary, biased wording, and adequate alternatives on the
quality of resulting data.
Which of the following terms is used to refer to questionnaires used in personal
interviews?
A.Administrative questions
B.Interview schedules
C.Moderator guides
D.Survey schedules
E.Interview guides
The question, "Should products be withdrawn if even one death is associated with its
prescribed use, even if no fault for the tampered product accrues to the manufacturer?"
is an example of a(n) _____.
A.ill-defined problem
B.strip data mining issue
C.favored-technique problem
D.unresearchable question
E.politically-motivated question
Which of the following questions is not useful for the instrument designer when
selecting appropriate question content and writing questions?
A.Should this question be asked?
B.Is the question of proper scope and coverage?
C.Can the participant answer this question as asked?
D.Will the participant willingly answer this question as asked?
E.What data collection mode will be used?
The district attorney's office wants further evidence of the results found in the
bystanders and thieves study. It decides to conduct a study using data from reported
thefts over the past 5 year period. Police records indicate whether bystanders who
report a crime are alone when the crime is observed or are accompanied by one or more
people. The district attorney's office will assess whether more theft reports indicate that
the witness was alone or with other people.
Which type of study is being conducted by the district attorney's office?
A.Survey
B.Experiment
C.Ex post facto
D.Interview
E.Observation
In the book, In Search of Excellence, the authors examined the characteristics of highly
successful companies by studying the full context of each organization, using multiple
sources of information, and identifying the relationship between managerial decisions
and success. This is an example of a(n) _____.
A.case study
B.exploratory study
C.descriptive study
D.statistical study
E.causal study
The U.S. News and World Report is assessing the reliability of its measure of academic
reputation used in its annual ranking of colleges and universities. To do so, it
administers the same questions on academic reputation to its sample of academic
administrators in March and again in June.
In the U.S. News and World Report study of school rankings, academic reputation is
measured with five questions about each university. Which test will assess the extent to
which those five items reflect academic reputation?
A.Test-retest
B.Cronbach's alpha
C.Parallel forms
D.Split-half
E.KR20
If the hypothesis presented is tested with a .05 level of significance and the resulting p
value is .01, which of the following is the correct decision regarding the null
hypothesis?
A.Reject the null
B.Cannot reject the null
C.The decision cannot be determined with the information provided
D.Reject the alternate
E.None of the above
Sample accessibility is generally maximized by the use of _____ surveys.
A.telephone
B.mobile phone
C.mail
D.Internet
E.fax
A _____ is an image or abstract idea specifically invented for a given research and/or
theory-building purpose.
A.variable
B.construct
C.concept
D.theory
E.model
_____ occurs when the responses of participants differ in some systematic way from the
responses of nonparticipants.
A.Measurement error
B.Data entry error
C.Sampling error
D.Response error
E.Nonresponse error
Which type of incentive has been shown to consistently improve response rates to
surveys?
A.Free product samples
B.Money
C.Gift certificates
D.Prize draw chance
E.Receipt of post-study results
The effects of fatigue, boredom, and social class on the measurement of an object are
all errors originating from the _____.
A.situational factors
B.respondent
C.interviewer
D.instrument
E.sample
Which of the following is a measure of non-metric correlation?
A.Pearson product moment correlation
B.Bivariate linear regression
C.Kendall's tau
D.Partial correlation
E.All of the above
Which of the following best expresses the value of using percentages in data
presentation?
A.Allows for relative comparisons
B.Allows for mathematical manipulation of the values
C.Focuses on the count of cases
D.Provides for the calculation of marginals
E.All of the above
Origin, one of the four characteristics of mapping rules, refers to _____.
A.the use of ordered numbers such that two is less than three but greater than one
B.the use of numbers used to group or sort responses when no order to the numbers
exists
C.the use of a series of numbers in which each number is an equal distance from the
next
D.the use of a series of numbers with a unique origin indicated by the number zero
E.the use of a number that is not used again
In multidimensional scaling, the _____ is a lack of fit measure; higher values indicate
poorer fits.
A.beta weight
B.stress index
C.R2
D.X2
E.factor loading
The major relationships of interest to the research analyst are those which are
A.Asymmetrical
B.Exclusive
C.Independent
D.Reciprocal
E.Symmetrical
David's Bridal is conducting a survey of the trends in dress preferences among women
who will marry sometime in the next year. Surveys were mailed to 100,000 women but
only 1,000 responded resulting in a response rate of 1%. This study is threatened by
_____.
A.nonresponse error
B.response error
C.sampling error
D.measurement error
E.coverage error
What information below is necessary for computing sample size for questions involving
means?
A.Precision
B.Confidence level
C.Expected dispersion in the population
D.Size of the interval estimate
E.All of the above
All of the following may be used with graphic rating scales except _____.
A.icons
B.pictures
C.words
D.comparisons
E.numbers
A Google search can be classified as which type of information source?
A.Secondary
B.Primary
C.Tertiary
D.Statistical
E.External
