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What types of information can threaten participant confidentiality?
A.Ethnicity
B.Telephone numbers
C.Household income
D.Educational level
E.Gender
With which of the following sampling techniques is the practice of double sampling
typically found?
A.Simple random
B.Stratified
C.Systematic
D.Purposive
E.Quota
The random digit dialing (RDD) technique used commonly in conjunction with CATI
studies is based on _____ sampling.
A.simple random
B.systematic
C.stratified
D.cluster
E.double
All of the following are sources of data that can be used in a Pareto diagram except
_____.
A.multiple-choice-single-response scales
B.multiple-choice-multiple-response scales
C.frequency counts of words
D.dichotomous scales
E.none of the above are sources of data used in Pareto diagrams
Closed questions are favored over open-ended questions by researchers for all of the
following reasons except _____.
A.ease of coding
B.ease of recording
C.ease of analysis
D.insight provided
E.efficiency
Which of the following is not a type of secondary sources used during the exploratory
phase of the research process?
A.Research studies
B.Group discussions
C.Case studies
D.Books
E.Information from organization's database
A survey that uses a sample of city blocks from a map as a way of sampling city
residents is based on the _____ sampling technique.
A.convenience
B.quota
C.stratified
D.systematic
E.cluster
Measurement in research consists of assigning numbers to _____ in compliance with a
set of rules.
A.events
B.objects
C.properties
D.activities
E.all of the above
Jason is designing a survey to measure the extent to which college students who own
iPods will recommend that others should also buy an iPod. He has created the following
measures.
Question 1: Have you ever recommended an iPod to anyone? Response options: Yes or
no
Question 2: If yes, to whom did you recommend an iPod? Check all that apply.
Response options: friends, family members, teachers, other
Question 3: How likely are you to recommend an iPod to someone in the future? Not at
all likely, somewhat unlikely, neither likely nor unlikely, somewhat likely, very likely
What type of scale is used in Jason's third question about the recommendation of iPods?
A.Dichotomous
B.Multiple-choice, single-response
C.Multiple-choice, multiple-response
D.Unbalanced
E.Forced-choice
When should handouts be distributed during an oral presentation?
A.They should be at everyone's seat at the start of the meeting
B.At the beginning of the speaker's presentation
C.When the speaker is ready to refer to the handout
D.At the end of the presentation
E.Following the presentation accompanied by a thank you letter
The issue of frame of reference in the design of questions and questionnaires asks
_____.
A.does the question contain wording that implies the researcher's desire for the
participant to respond in one way rather than another
B.is the question worded from the researcher's perspective or the participant's
perspective
C.does the question ask the participant for information that relates to thoughts or
activity too far in the participant's past to be remembered
D.does the question use words that have no meaning or a different meaning for the
participant
E.is it reasonable to assume that the participant can frame an answer to the question
The pq ratio found in calculations of sample size for a proportion can never exceed
_____.
A..10
B..25
C..50
D..75
E.there are no such limitations on the pq ratio
What type of hypothesis states that the sample statistic is not the same as the population
statistic but is either greater than or less than, but not both?
A.Null
B.One-tailed
C.Two-tailed
D.Three-tailed
E.None of the above
In a regression analysis, the actual values of Y may be found above or below the
regression line. These deviations are called the _____.
A.standard deviation
B.error term
C.variance
D.standard error of the mean
E.slope
A means of support in a research presentation that enhances ethos is:
A.Testimony/Expert opinion
B.Statistics
C.Specific instance
D.Metaphor
The _____ is a parametric test to determine the statistical significance between the
sample distribution mean and a population parameter.
A.F statistic
B.t-test
C.Z distribution
D.Z test
E.t distribution
The most prevalent category of observation study is _____ observation.
A.linguistic
B.extralinguistic
C.spatial
D.nonverbal
E.digital
Jack observes his neighbor's purchase behavior with new automobiles. His neighbor
purchases a new car every year and always seems to have a nicer model than the year
before. Jack thinks the dealership must sell to his neighbor's fascination with new car
styles. In this example, interest in new car styles is a _____.
A.construct
B.fact
C.concept
D.theory
E.model
Which of the following is not a source for finding government statistics?
A.Statistical Abstract of the United States
B.U.S. Code
C.FedStats
D.U.S. Bureau of the Census
E.All of the above are sources for government statistics
Which term refers to procedures for generating replicable research that are systematic
and empirically-based?
A.Scientific management
B.Total quality management
C.Scientific method
D.Theoretical research
E.Applied research
To satisfactorily answer a research question, researchers must first answer _____
questions.
A.management
B.investigative
C.measurement
D.dilemma
E.deductive
Consider the following survey question and response categories: Where do you like to
go on vacations? Check all that apply. The response options are 1) beach, 2) spa, 3)
adventure, 4) big city, 5) foreign travel, 6) cruise.
For the vacation survey question, how many variables would be represented in the
codebook with this question?
A.1
B.2
C.3
D.4
E.6
The semistructured or structured interview guide designed to qualify prospects for
participation in research project is called a(n) _____.
A.pretasking exercise
B.recruitment screener
C.hierarchical question structure
D.computer-assisted interview
E.none of the above
Measures that are resistant are _____.
A.inappropriate for statistical analysis
B.corrupted with measurement bias
C.based on nominal scales
D.able to resist influence of extreme values
E.sensitive to localized data
Which of the following are not modes of delivery?
A.Persuasive speaking
B.Manuscript reading
C.Impromptu speaking
D.Extemporaneous presentation
E.Memorization
Diffusion of treatment refers to the treat to internal validity brought on when _____.
A.people in the experimental group communicate the treatment with people in the
control group
B.researchers compensate the control group as a sort of consolation for not receiving a
desirable treatment
C.competition arises between the groups
D.control group members resent being deprived of a desirable treatment
E.an unusual event occurs when one group, but not both are participating in the study
A tree-type frequency distribution that specifies each data value without equal interval
grouping is called a _____.
A.bar chart
B.histogram
C.stem-and-leaf displays
D.pie chart
E.line graph
Which type of error occurs when the interviewer summarizes or interprets participant
answers?
A.Measurement
B.Instrumentation
C.Data entry
D.Sampling
E.Nonresponse
Checklists with several items to be considered by respondents may be subject to _____.
A.halo effects
B.leniency effects
C.primacy effects
D.recency effects
E.presumption effects
Which type of research is designed to address complex, practical problems using
brainstorming, followed by sequential trial-and-error attempts until the desired results
are achieved?
A.Case history
B.Action research
C.Causal research
D.Grounded theory
E.Ethnography
Which of the following research purposes are associated with qualitative research?
A.Description
B.Prediction
C.Theory building
D.Theory testing
E.Forecasting
Consider the following array of numbers: 5 6 7 7 7 8 8 9 9 9 10 15 19 20 21
In the array provided, what is the mean?
A.7
B.9
C.10
D.15
E.Both A and B
Which method for presenting statistics is most common when there are only a few
statistics?
A.Text presentation
B.Semitabular form
C.Tables
D.Graphics
E.Bullet listing
Observation checklists should have all of the following characteristics except _____.
A.precisely defined categories of behaviors
B.mutually exclusive categories
C.exhaustive categories
D.conditions for observation
E.open-ended questions
Which statement is not true about the constant b in the bivariate regression equation
= a+bXi?
A.It is usually referred to as the non-standardized regression coefficient
B.It indicates the expected change in Y when X is changed by one unit
C.It is the intercept of the regression line
D.It indicates the value of X when Y is zero
E.It may be computed as b=COVxy/Sx
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