Bill often feels insecure about how others view him. To increase his feelings of
self-esteem, Bill often buys expensive, luxury items. Self-esteem is an example of a
_____.
A.construct
B.fact
C.concept
D.theory
E.model
“The introduction of a four day week leads to increased productivity particularly among
young workers by improving job satisfaction.” In this statement, improving job
satisfaction is the:
A.Independent Variable
B.Dependent Variable
C.Intervening Variable
D.Moderating Variable
Which of the following is not a possible source of business intelligence?
A.Competitor web sites
B.Government reports
C.Business research reports
D.Clipping services
E.All of the above are possible sources
A lie detector is actually a(n) _____ that measures electrical activity in the participant’s
skin.
A.galvanometer
B.video camera
C.eye camera
D.pupilometer
E.people meter
Which of the following types of research is conducted to evaluate specific courses of
action or forecast current or future values?
A.Reporting studies
B.Explanation studies
C.Description studies
D.Prediction studies
E.Observation studies
The ultimate success of a presentation depends on the speaker’s ability:
A.To know why should my listeners really care about the information presented.
B.To understand the demographic and dispositional audience characteristics.
C.To anticipate audience response.
D.To know the needs of key audience members either through informal or advance
conversations.
E.all of the above.
Which ordinal measure is a statistic that compares concordant and discordant pairs and
then standardizes the outcome by maximizing the value of the denominator?
A.
B.
C.
D.
E.
When are cross-tabulations called contingency tables?
A.Anytime
B.When used for statistical testing
C.When used for display purposes
D.When presented with percentages rather than raw counts
E.When used to present data
When a researcher needs a correction to chi-square appropriate for large tables, _____
is an appropriate measure.
A.Cramer’s V
B.r2
C.
D.
E.
The actual questions that researchers use to collect data in a study are called _____
questions.
A.management
B.dilemma
C.investigative
D.measurement
E.survey
_____ is a measure of the relative peakedness or flatness of the curve defined by the
frequency distribution.
A.Kurtosis
B.Deviation
C.Point estimate
D.Standard error
E.Z score
The survey mode with the greatest perceived anonymity is the _____.
A.electronic mail survey
B.mail survey
C.telephone survey
D.person-administered survey
E.intercept survey
Jason is using the demographic variables of highest level of educational attainment
(high school graduate, some college, college graduate, graduate school) and ethnicity
(Asian, African-American, Caucasian, Hispanic, other) to describe survey respondents.
Both are examples of _____ variables.
A.dichotomous
B.discrete
C.continuous
D.dependent
E.mediating
James is entering data on client gender. Because the values entered reflect male or
female, this variable is _____.
A.discrete
B.dichotomous
C.continuous
D.ratio-scaled
E.metric
Which of the following characteristics is not true of attitudes?
A.Learned
B.Stable
C.Accessible
D.Enduring
E.Fluctuating
Suppose you were starting a research study based upon secondary sources about the use
of computers for educational purposes in colleges. You should probably begin by:
A.Checking your library’s online catalog
B.Search Books-in-Print for new publications on this topic
C.Checking several bibliographic indexes
D.Since this is a new technology area, consult the appropriate Doctoral Dissertation
Abstracts bulletins.
E.Consulting the government research librarian
All of the following components should be included in the title of a research report
except _____.
A.study variables
B.type of relationship studied
C.population of interest
D.time when study was conducted
E.all of the above should be included
Which of the following involves a test of two-related samples?
A.test of differences in the percent of men and women who are or are not members of
Greek organizations on campus
B.Test of the average incomes of subscribers of Southern Living and Better Homes and
Gardens
C.Test of whether the mean salary of professors at Metro University is higher than the
national average for university professors
D.Test of whether a change occurred in the proneness for heart disease among people
who switched to a diet high in fish
E.Test of differences in ad recall among three experimental groups (each of which saw a
different advertisement) and a control group
Emma is responding to a survey about her experience using the NetFlix DVD delivery
service. One set of questions on the survey asks questions such as “How satisfied are
you with your overall experience with NetFlix?” The survey response options provided
are Strongly Agree to Strongly Disagree. Which of the following sources of error in
communication research is present in this example?
A.Measurement questions
B.Observers
C.Interviewers
D.Participants
E.All of the above
When the variables of interest are measured on nominal or ordinal scales, what should
be used to estimate population variance?
A.Standard error
B.Standard deviation
C.Sample proportion of incidence (p)
D.Sample proportion of incidence (p) * 1-(p)
E.Sample statistic
Which type of sample provides a group of participants who are most representative of
the target population?
A.Census
B.Judgment
C.Probability
D.Nonprobability
E.Primary
Which of the following statements is not a disadvantage of unstructured questions?
A.Unstructured questions are not suitable for self-administered questionnaires.
B.Coding of responses is costly and time consuming.
C.Unstructured questions tend to be less biasing influence on response than structured
questions.
D.Implicitly, unstructured questions give extra weight to respondents who are more
articulate.
E.Unstructured questions require the use of content analysis.
All of the following are contained in a research report except _____.
A.findings
B.analysis of findings
C.interpretations
D.conclusions
E.all of the above are part of a research report
_____ is a technique that attempts to determine the relative importance consumers
attach to salient attributes and the utilities they attach to the levels of attributes.
A.Discriminant analysis
B.Regression
C.MANOVA
D.Conjoint analysis
E.Factor analysis
Which type of nonprobability sampling technique involves choosing participants who
then refer others with similar or different characteristics?
A.Random sampling
B.Purposive sampling
C.Convenience sampling
D.Snowball sampling
E.Quota sampling
Order, one of the four characteristics of mapping rules, refers to _____.
A.the use of ordered numbers such that two is less than three but greater than one
B.the use of numbers used to group or sort responses when no order to the numbers
exists
C.the use of a series of numbers in which each number is an equal distance from the
next
D.the use of a series of numbers with a unique origin indicated by the number zero
E.the use of a number that is not used again
All of the following questions address the authority of a source except _____.
A.What are the credentials of the author or institution?
B.What is the reputation of the sponsoring organization?
C.Does the source give you a means of contacting anyone for further information?
D.How old is the information?
E.If facts are supplied, where do they come from?
What is the goal of measurement in research?
A.To reflect both quantitative and qualitative concepts
B.To provide the highest-quality, lowest error data for data analysis
C.To describe, explain, and make predictions based on the information
D.To attach meaning to symbols
E.To specify the empirical information needed
The recording of how humans physically relate to one another is called _____
observation.
A.nonverbal
B.linguistic
C.spatial
D.mechanical/ digital
E.temporal
In the study of bystanders and thieves presented in the text, participants are invited to a
store where they see someone steal the purse of another customer. The accosted shopper
and the thief are really acting their parts to set the stage for the experiment. Participants
view the robbery alone or with another participant. The study sought to determine
whether participants were more likely to report a robbery when they observe it alone or
in the company of another person.
What type of research design is used in the bystanders and thieves study?
A.Descriptive
B.Causal
C.Exploratory
D.Monitoring
E.Communication
Z scores
A.Convey distance in units of a ratio of the mean.
B.Convey distance in covariation units.
C.Are useful to make comparisons among variables from different scales.
D.All the above.
A(n) _____ study explains what happened to a measured variable after-the-fact.
A.ex post facto
B.exploratory
C.experimental
D.statistical
E.causal
Which type of chart uses bars to represent data values such that each value occupies an
equal amount of area within the enclosed area?
A.Bar chart
B.Pie chart
C.Histogram
D.Stem-and-leaf display
E.Line chart
Which of the following display choices is most similar to the histogram?
A.Bar chart
B.Pie chart
C.Boxplot
D.Stem-and-leaf display
E.Line graph