a.ability to preempt rivals and capture demand by establishing a strong brand name
b.ability to ride down the experience curve ahead of rivals
c.ability to create switching costs
d.ability to avoid pioneering costs
12) _____ refer(s) to systematic reductions in production costs that have been observed
to occur over the life of a product.
a.experience curve
b.economies of scale
c.location economies
d.production possibility
13) _____ involves dominant enterprises setting different prices in different markets to
reflect varying demand conditions.
a.conditional pricing
b.dual pricing
c.price discrimination
d.foreign market pricing
14) which of the following statements is true regarding transfer pricing?
a.most governments favor the use of transfer pricing.
b.the correct transfer price, according to the irs guidelines, is an arm’s-length pricethe
price that would prevail between unrelated firms in a market setting.
c.transfer pricing is consistent with a policy of treating each subsidiary in the firm as a