Explain the primary differences between preexperiments, true experiments, and
quasi-experiments.
Which of the following hypotheses is a null hypothesis?
A.There is no difference in the monthly grocery bills of families with one child and
families with two children
B.Grocery bills vary according to the number of meals eaten outside the home
C.Families with two children have significantly higher grocery bills than families with
just one child
D.There is a relationship between grocery bills and the number of people in a household
E.The mean age in a household is predictive of the amount of money sent on food each
month
At the close of business on Black Friday, Macy’s store employees examined product
displays throughout the store looking for disrupted displays and displays that remained
undisturbed. The information is used to determine what items to put on sale early in the
holiday shopping season. This is an example of using _____.
A.nonverbal observation
B.physical condition analysis
C.activity analysis
D.record analysis
E.data mining
Facts (supporting material) are defined as:
A.verifiable data about situations that exist or events that are known to have occurred
B.a critical incident selected to prove an overarching claim
C.a single instance used to clarify a complex concept
D.a comparison between two different things to highlight a point of similarity
Which term below refers to an analytical process for measuring the semantic content of
a communication?
A.ANOVA
B.Regression
C.Content analysis
D.Factor analysis
E.Reliability analysis
How does a research analyst determine on which factor a variable is loading?
A.By the p value
B.By assessing the eigenvalues
C.By identifying the highest factor loading
D.By rotating the correlation matrix
E.all of the above
Which ordinal measure is a refinement of gamma for ordinal data t considers “tied”
pairs?
A.
B.
C.
D.
E.
When a business research firm provides both quantitative and qualitative methodology
expertise and conducts all phases of research from planning to execution and reporting,
the firm is considered a(n) _____ firm.
A.internal
B.interactive
C.proprietary
D.omnibus
E.full-service
Participants in a research study are asked _____ questions.
A.research
B.management
C.measurement
D.investigative
E.dilemma
Which psychological principle influences visualization?
A.Audience inability to process large amounts of information at one time should reduce
the complexity of your support.
B.It is not critical for your presentation to convey what is new or a change with a
separate slide or handout.
C.Use unknown visualization techniques.
D.Your audience will not automatically group items together, even if you give them
such groupings.
Which of the following is not a type of evidence used to test causal hypotheses?
A.Covariation between variables A and B
B.Time order of events
C.Alternative causes
D.Disposition of variable B
E.All of the above can be used to test causal hypotheses
Which section contains a clear statement of the management question and the business
research problem?
A.Approach
B.Problem statement
C.Background
D.Table of contents
E.Methodology
Qualitative methods that encourage participants to reveal hidden or suppressed
attitudes, ideas, emotions, and motives are called _____ techniques.
A.deceptive
B.unstructured
C.projective
D.focus group
E.semistructured
Which of the following terms refers to a learned, stable predisposition to respond to
oneself, other persons, objects, or issues in a consistently favorable or unfavorable way?
A.Opinion
B.Attitude
C.Personality trait
D.Construct
E.Behavior
A _____ is a trial collection of data to detect weaknesses in the design or instrument.
A.test market
B.census
C.sample
D.pilot test
E.sampling frame
The respondents’ perceptions that the interviewer will not be able to discern their
identity refers to the _____.
A.response rate
B.social desirability responding
C.perception of anonymity
D.refusal rate
E.incidence rate
Information such as the title of the report, information about the researcher or
organization conducting the research, the name of the client and the date of release
should appear on/in the _____.
A.title page
B.letter of transmittal
C.letter of authorization
D.executive summary
E.introduction
Which of the following is pure rather than applied research?
A.Sleep duration, as impacting work efficiency.
B.Disruption of cognitive ability under stress.
C.The relationship between leadership traits and corporate success.
D.Work towards the discovery of a possible new element.
E.Comparing brand logos after a change.
What type of study is being conducted when Land’s End Home mails a catalog with a
fluffy set of towels on the cover to one group of consumers and the same catalog with a
cover graphic of a beautifully-made bed to another consumer group in order to test
differences in response between the two groups?
A.Case study
B.Longitudinal study
C.Exploratory study
D.Experiment
E.Ex post facto study
Suppose you cross tabulate consumption rates with income and find no apparent
relationship. When age is introduced you find that there is a relationship between
consumption and income within age groups. This is an example of a(n) ________
variable at work.
A.Antecedent
B.Component
C.Extraneous
D.Intervening
E.Suppresser
What is reflected by the adjusted R2?
A.The standard error of the model
B.The significance of the equation
C.The number of variables used in the model
D.The model’s goodness of fit
E.The analysis of variance
What type of data is produced by constant-sum scales?
A.Nominal
B.Ordinal
C.Interval
D.Ratio
E.Nominal and interval
A _____ occurs when subjects have the same value on the X variable, on the Y variable,
or on both.
A.correlation
B.resistant statistic
C.tied pair
D.proportional reduction in error
E.positive relationship
When an experiment is conducted in actual environmental conditions, it is called a(n)
_____ experiment.
A.replication
B.simulated
C.field
D.extraneous
E.test market
Which of the following statistics is not based on the concept of concordant and
discordant pairs?
A.Kendall’s tau b
B.Somers’s d
C.Kendall’s tau c
D.Gamma
E.Spearman’s rho
Which of the following ordinal measures is a measure of association that compensates
for tied ranks and adjusts for direction of the independent variable?
A.Kendall’s tau b
B.Gamma
C.Phi
D.Lambda
E.Somers’s d
During the _____ stage, the analyst will look for patterns of responses to the survey
questions.
A.data editing
B.data collection
C.data analysis
D.sampling
E.reporting
Which of the following is not one of the conditions necessary for a hypothesis to be
considered strong?
A.Adequate for its purpose
B.Addresses the presence of extraneous variables
C.Testable
D.Better than rival hypotheses
E.All of the following are necessary conditions
Which of the following is among the prefatory information provided with a report?
A.Executive summary
B.Introduction
C.Limitations
D.Appendices
E.Bibliography
Consider the following array of values found in a stem-and-leaf display: 5 I 4 6 7 8 8 9
9 9 9, Which of the following statements best reflects the meaning of this line?
A.There are nine items in the data set whose first digit is five
B.The numbers in the data set range from 4 to 9
C.The variance in the data set is 5
D.The mean of the data set is 5
E.The values in the display are 95, 85, 75, 65, and 45; 95 appears four times and 85
appears twice
Computer-administered telephone surveys that can recognize yes and no answers
spoken by respondents are of the _____ mode.
A.automatic speech recognition
B.voice recognition
C.automatic entry
D.touch-tone data entry
E.record analysis
Snowball sampling is a nonprobability sampling technique in which _____.
A.participants are chosen arbitrarily for their unique characteristics, experiences, or
attitudes
B.participants are chosen and then refer others with similar or different characteristics
C.researchers select any readily available individuals as participants
D.researchers systematically select participants from a sampling frame
E.researchers chose readily available individuals as participants but seek to ensure a
good mix of demographic characteristics
The problem or opportunity that requires a business decision on the part of the decision
maker is called a _____.
A.management dilemma
B.research problem
C.challenge
D.measurement approach
E.return on business investment
Direct observation of phenomena, empirically testable hypotheses, and the ability to
rule out rival hypotheses are all essential tenets of the _____.
A.experiential method
B.scientific method
C.intuitive process
D.strategic management process
E.account planning philosophy
A private network that uses Internet protocols and the public telecommunication system
to share an organization’s information, data, or operations the external suppliers,
vendors, or customers is called a(n) _____.
A.decision support system
B.intranet
C.extranet
D.internet
E.data warehouse
What does the sign of the correlation coefficient signify?
A.The magnitude of the relationship
B.The significance of the relationship
C.The importance of the relationship
D.The direction of the relationship
E.The p value associated with the relationship
What is meant by stemming, aliasing, and the use of exclusion filters in content analysis
software applications?
Recently, several studies have sought to measure the extent of binge drinking among
college students. Explain the meaning of an operational definition and develop a good
operational definition for binge drinking.
List and explain the five steps researchers take when using structural equation
modeling.
Compare and contrast the cross-sectional and longitudinal designs.
What are the three types of questions that can be used when multiple responses to a
single question are desired from the respondent? Explain each type of question.
What types of tactics can researchers use to minimize participant tendencies to avoid
extreme judgments or choose extreme positions on a scale?
List the six-stage sequence for testing statistical significance.
Explain the meaning of deduction and induction. Provide an argument that exemplifies
each form.
Using the copy from the PLAVIX advertisement provided, briefly content analyze the
ad. Include an assessment of the four types of units that can be coded using content
analysis.
Explain the five steps in conducting a literature search.
If a researcher must use a nonprobability sample because a list is not available, should
convenience sampling or judgment sampling be used? Explain.
What is the difference between applied research and basic research?
What are the three levels of information? Provide examples for each level.
Explain the difference between forward selection, backward elimination, and stepwise
selection for the imputation of variables in a regression equation.
Explain the value of conducting a pilot test and the primary considerations for a
research planning to use a pilot test.
Describe four of the seven supporting materials for presentations listed in the chapter.
Provide some advice for a person writing a short research report.