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When evaluating an information source, the time period and geographic limitations are
considered as part of the _____ factor.
A.purpose
B.scope
C.authority
D.audience
E.format
Data analysis is _____ when the analytical process is guided by classical statistical
inference in its use of significance and confidence.
A.confirmatory
B.descriptive
C.exploratory
D.conclusive
E.forensic
Which of the following is an appropriate use of deception in research?
A.To collect data to compile lists for selling something
B.To develop competitive intelligence
C.To collect personal information for fraudulent purposes
D.To prevent biasing the respondents
E.All of the above
The _____ suggests that a participant's burden should be minimized in the survey
response process by creating surveys that are easy to read, offer clear response
directions, include personalized communication, notify the participant about the survey
in advance, and encourage the respondent to participate.
A.Survey Design Bible
B.economic decision making literature
C.Total Design Method
D.Gallup organization
E.theory of reciprocation
The assumption that data can be described by a straight line passing through the data
array is called _____.
A.resistance
B.normality
C.significance
D.linearity
E.association
Qualitative research seeks to _____ theory while quantitative research _____ it.
A.examine, interprets
B.build, tests
C.test, understands
D.apply, builds
E.justify, applies
Which of the following is a type of monitoring study?
A.Telephone interview
B.Counting cars in a parking lot
C.Mall-intercept interview
D.E-mail survey
E.All of the above
The letter of transmittal includes a discussion of all of the following except _____.
A.scope of report
B.authorization for the project
C.limitations of the study
D.recognition of the person who prepared the report
E.purpose of the study
To assess the equivalence of the groups in a pretest, posttest control group design,
_____ is calculated.
A.(O2-O1) - (O4-O3)
B.O1-O3
C.O4-O3
D.O2-O3
E.O4-O2
When using _____, participants are asked to relate the properties of one thing or person
or brand to another.
A.imagination exercises
B.picture association
C.the thematic apperception test
D.empty balloons
E.laddering
Which of the following qualifications is desirable for individuals working as observers
in observation studies?
A.Concentration
B.Unobtrusive
C.Experienced
D.Detail-oriented
E.All of the above
Repeated measures taken from the same participant are called _____.
A.examinations
B.related samples
C.time series data
D.trials
E.n-way tests
In considering the use of a Web survey for conducting polls of the general population,
the greatest disadvantage of the mode is _____.
A.cost
B.time constraints
C.Internet coverage
D.dial-up modems
E.inability to use monetary incentives
Which of the following types of data are collected using a classification question?
A.Gender
B.Purchase behavior
C.Attitude toward the brand
D.Personality
E.Behavioral intent
Which of the following is a multiple-choice, single-response scale?
A.Yes, no
B.Agree, disagree
C.Strongly agree, agree, neither, disagree, strongly disagree
D.Important, unimportant
E.Male, female
What value in a regression equation indicates the level of influence X exerts on Y?
A.
B.Y
C.
D.
E.F test
_____ is a regression procedure in which the predictor variables enter or leave the
regression equation one at a time.
A.Forward selection
B.Backward elimination
C.Stepwise selection
D.Ad hoc selection
E.Random elimination
The purpose of a control variable is to _____.
A.help interpret the relationship between variables
B.control for outliers
C.provide a comparison for the results
D.establish precision
E.all of the above
Discussions with those who are knowledgeable about the problem or its possible
solutions are called _____.
A.brainstorming
B.experience surveys
C.focus groups
D.experiments
E.projection techniques
Which type of communication data collection is typically the lowest-cost option?
A.Self-administered
B.Telephone interview
C.Personal interview
D.Record analysis
E.Observation
The _____ is the midpoint of a distribution.
A.mode
B.median
C.mean
D.range
E.dispersion
Organizations receiving federal support are required to have a(n) _____ review all
research proposals.
A.advisory board
B.institutional review board
C.health and human service board
D.scientific methods board
E.lawyer
All of the following are sources of error in communication research except _____.
A.measurement questions
B.observers
C.survey instruments
D.interviewers
E.participants
Visuals are important in a research presentation because:
A.Recall accuracy varies as a function of an item's position on a list or an argument's
sequence.
B.The Motivated Sequence produces superior immediate recall though sight
visualization.
C.About 40 percent of us are visual learners, people who learn through seeing.
D.The narrative pattern of organization results in significantly favorable attitudes
toward the presentation through visuals.
Studies that are conducted in the field _____.
A.occur under actual environmental conditions
B.simulate environmental conditions
C.imitate reality
D.control for extraneous variables
E.facilitate measurement of the variables of interest
In a stem-and-leaf display, each piece of information on the stem is called a _____.
A.leaf
B.stem
C.trunk
D.flower
E.root
Calendar time is expressed on a(n) _____ scale while minutes, hours, and days are
expressed on a(n) _____ scale.
A.nominal, ordinal
B.ordinal, interval
C.interval, ratio
D.ordinal, ratio
E.nominal, interval
Which of the following hypotheses is a one-tailed test?
A.Hybrid cars get better gas mileage than traditional cars
B.There is a difference in the gas mileage of cars and trucks
C.There is no difference in gas mileage among two-door and four-door vehicles
D.There is a relationship between the number of miles to one's job and the gas mileage
associated with his or her chosen car
E.All of the above are one-tailed tests
Which of the following situations does not require signed consent forms from
participants?
A.A study of cereal preferences among children ages 9-12
B.A study of the effectiveness of prescription arthritis medications
C.A study of travel preferences among frequent fliers
D.A study that requires information about the medical history of participants
E.All of the examples require signed consent
Which of the following is true of focus group interviews?
A.Typically made up of 3-5 participants
B.Led by a group leader who is chosen by the participants
C.Meet for 90 minutes to 2 hours
D.Provide quantitative data
E.Used in formal studies
All of the following are ingredients of box plots except _____.
A.rectangular plot that encompasses 50% of the data values
B.center line marking the median
C.jagged line marking the mean
D.box hinges
E.whiskers that extend from the right and left hinges to the largest and smallest values
Data was analyzed and it showed that: a salesperson's performance is directly and
positively related to the salesperson's level of education. This is an example of what
type of research?
A.Descriptive
B.Reporting
C.Predictive
D.Explanatory
E.Experimental
Which of the following statistical techniques is appropriate when the variables to be
analyzed are interrelated without designations as to whether they are criterion and
predictor variables?
A.Multiple regression
B.Multivariate analysis of variance
C.Discriminant analysis
D.Factor analysis
E.Path analysis
The principle of the U.S. Safe Harbor Agreement that requires companies to inform
consumers about what information is being collected, how that information will be
used, and who that information will be shared with is called the principle of _____.
A.choice
B.access
C.notice
D.onward transfer
E.data integrity
Which database listed below provides the texts of laws as they are passed?
A.Public Laws
B.U.S. Code
C.Federal Register
D.Congressional Bills
E.Congressional Directory
