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The Internet is fastest growing survey data collection mode. Which of the following is
not a reason for the growth in this mode?
A.Speed of response
B.Cost savings
C.Elimination of data entry
D.Ease of providing monetary incentives
E.All of the above are reasons
When sample sizes exceed _____, the t and Z distributions are virtually identical.
A.120
B.300
C.500
D.1000
E.the t and Z distributions will never be identical
Which of the following is a requirement for a deduction to be considered correct?
A.Validity
B.Reliability
C.Inference
D.Empiricism
E.Conclusiveness
The most widely used structural equation modeling software program is _____.
A.LISREL
B.EQS
C.Bartlett's VISIO
D.AMOS
E.JUMP
The executive summary of a research report includes _____.
A.all the materials necessary for replication
B.a synopsis of the problem, findings, and recommendations
C.a summary of findings from secondary sources and the research design
D.recommendations and implementation strategies
E.a list of expenses
An experimental study is one that _____.
A.attempts to capture a population's characteristics by making inferences from a
sample's characteristics and testing resulting hypotheses
B.involves manipulation of one or more variables to determine the effect on another
variable
C.discovers answers to the questions who, what, when, where, or how much
D.attempts to reveal why or how one variable produces changes in another
E.provides repeated measures over an extended period of time
A research presentation has some unique characteristics that distinguish it from other
kinds of public speaking. Which of the following are not true?
A.Small audience
B.Audience members who will each use the research findings and conclusions
differently given their managerial responsibilities
C.Condensing a lengthy and complex body of information
D.A large audience with expectations to be entertained
E.All of the above
Which threat to internal validity occurs when events that occur before or during the
experiment affect the relationship being studied?
A.History
B.Maturation
C.Testing
D.Instrumentation
E.Mortality
Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among
Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000
Hilton Honors club members are loyal to the Hilton brand wherever they travel.
However, the remaining members may choose other hotel brands at times. The
organization wants to understand how to increase loyalty among the other 90% of club
members.
In the Hilton example, the individual club members represent the _____.
A.population
B.sample
C.sampling frame
D.population element
E.census
Data points that exceed plus 1.5 the interquartile range are called _____.
A.extremists
B.outcasts
C.errors
D.outliers
E.skewed data
The basic method by which we determine equivalence between study and control
groups in an ex post facto study is by
A.Matching
B.Definition
C.Induction
D.Random assignment
The U.S. News and World Report is assessing the reliability of its measure of academic
reputation used in its annual ranking of colleges and universities. To do so, it
administers the same questions on academic reputation to its sample of academic
administrators in March and again in June.
Which statistical technique listed below would be used to compare the results of the
March survey to the results of the June survey in the U.S. News and World Report's
assessment of reliability?
A.Mean
B.Dispersion
C.Correlation
D.Regression
E.ANOVA
Paralanguage is an important part of planning and rehearsal. Which of the following
describes the characteristics of paralanguage the speaker should focus on?
A.frequency of eye contact with the audience helps to establish rapport and comfort.
B.a speaking style that is animated and lively gains audience attention
C.standing erect, but not rigid, and leaning slightly forward communicates that you are
approachable.
D.nonverbal communication including such vocal elements as tone, pitch, rhythm,
pause, timbre, loudness, and inflection.
E.none of the above
The process for measuring semantic content of a communication to develop a
qualitative picture of the respondents' concerns, ideas, attitudes, and feelings is called
_____.
A.brand mapping
B.component sorts
C.ethnographic interpretation
D.word association
E.content analysis
Research designs are classified as communication or observation by the approach used
to gather primary data. Identify five conditions under which observation is an
appropriate method for data collection.
The list of elements in a population from which the sample is actually drawn is known
as the _____.
A.sampling frame
B.population extent
C.database
D.sampling base
E.population directory
Which type of research includes an array of interpretative techniques which seek to
describe, decode, translate, and otherwise come to terms with the meaning of certain
phenomena?
A.Quantitative
B.Qualitative
C.Statistical
D.Descriptive
E.Causal
Which of the following is not true about stories as supporting material?
A.Stories tell the particulars of an act or occurrence or course of events
B.Describing your experience with the research study lends a real-life impression that
cannot be achieved through facts or statistics
C.Stories are most powerful when they do not involve personal experience
D.Describing your experience with the research study lends a real-life impression that
cannot be achieved through facts or statistics
A study of donor behavior for the Tsunami Relief Fund seeks to identify participation
from consumers through indirect gifts such as purchasing items of which a portion of
proceeds will benefit Tsunami victims. Because such purchases do not record whether
an individual made the purchase decision as a form of donation, a survey will be used to
identify this behavior. In writing the target questions for the study, the instrument
designer should be aware of errors arising from the issue of _____.
A.precision
B.time for though
C.sensitive information
D.recall and memory decay
E.presumed knowledge
The issue of time for thought in the design of questions asks _____.
A.does the question contain wording that implies the researcher's desire for the
participant to respond in one way rather than another
B.is the question worded from the researcher's perspective or the participant's
perspective
C.does the question ask the participant for information that relates to thoughts or
activity too far in the participant's past to be remembered
D.does the question use words that have no meaning or a different meaning for the
participant
E.is it reasonable to assume that the participant can frame an answer to the question
Which form of order bias occurs when a participant tends to choose the first alternative
presented as his or her response to a closed-ended question?
A.Recency effect
B.Primacy effect
C.Halo effect
D.Demand effect
E.Leniency
Which of the following exploratory techniques is used most often in business research?
A.Proxemics
B.Empathic research
C.Focus groups
D.Street ethnography
E.Surveys
Which type of sampling technique can result in a skewed sample if periodicity exists in
the population?
A.Simple random
B.Systematic
C.Stratified
D.Cluster
E.Double
Multidimensional scaling is a statistical technique that _____.
A.identifies homogeneous subgroups
B.identifies patterns underlying combinations of the original variables capable of
summarizing the original set
C.develops a perceptual map of the locations of some objects relative to others
D.predicts or explains the value for a dependent variable using the values of
independent variables
E.uses two or more independent, metric variables to classify observations into
categories of a nominal, dependent variable
Which of the research questions/hypotheses below is best answered using
cross-tabulations?
A.What percentage of men and women prefer brand A over brand B?
B.What percentage of residents shop at the local grocery store?
C.Is brand loyalty related to brand image?
D.What happens to sales when prices drop?
E.Where do most of our consumers live?
The role of a model is to _____ while a theory's role is to _____.
A.represent, explain
B.explain, represent
C.propose, prove
D.describe, predict
E.examine, experiment
Where should study's methodology be mentioned in a short report?
A.Executive summary
B.Introduction
C.Letter of transmittal
D.Appendix
E.Research design section
Exploratory studies are particularly useful when researchers _____.
A.seek to describe a population's parameters based on the characteristics of a sample
B.seek to evaluate changes in attitudes over time
C.lack a clear idea of the study's problems
D.seek to test specific hypotheses
E.all of the above
The district attorney's office wants further evidence of the results found in the
bystanders and thieves study. It decides to conduct a study using data from reported
thefts over the past 5 year period. Police records indicate whether bystanders who
report a crime are alone when the crime is observed or are accompanied by one or more
people. The district attorney's office will assess whether more theft reports indicate that
the witness was alone or with other people.
Which research design listed below is most appropriate for establishing causality?
A.Focus group
B.Individual depth interview
C.Experiment
D.Survey
E.Behavioral observation
Brittany is developing a sampling plan for a study of alcohol consumption among
college students at Metro University. She wants to ensure that students from each class
level are represented. She also wants to be able to compare students who are members
of Greek organizations to non-Greeks. Finally, she wants to consider patterns by gender.
Brittany plans to cross-reference Metro University's student directory with membership
lists from each Greek organization on campus to develop a sampling frame.
At Metro University, there are more female students than male students. However,
because Brittany is particularly interested in male drinking behavior, she plans to
include an equal number of men and women in the sample. What type of sampling will
Brittany use?
A.Simple random
B.Quota
C.Systematic
D.Proportionate stratified
E.Disproportionate stratified
Using MDS, objects may be positioned in terms of _____.
A.objective space
B.ideal preferences
C.subjective space
D.all of the above
E.none of the above
The tendency for respondents to give answers that are perceived as being socially
desirable, whether or not the answers are truthful, is known as _____.
A.nonresponse
B.item nonresponse
C.acquiescence
D.social desirability responding
E.impression management
All of the following are methods of probability sampling except _____.
A.systematic
B.simple random
C.stratified
D.cluster
E.purposive
A researcher who is method-bound is likely to _____.
A.be responsible for data analysis
B.utilize a probability sample
C.prefer one research approach over all others
D.mine a client's database
E.all of the above
Which type of measurement question poses more than two response choices but seeks a
single answer?
A.Free-response
B.Open-ended
C.Dichotomous
D.Multiple-choice
E.Checklist
