10) an industry analysis for manufacturers of a small personal care gadget observed the
following characteristics:
1. industry sales have grown at 15%-20% per year in recent years and are expected to
grow at 10%-15% per year over the next 3 years, still well above the economic growth
rate.
2. some u.s. manufacturers are attempting to enter fast-growing non-u.s. markets, which
remain largely unexploited.
3. some manufacturers have created a new niche in the industry by selling directly to
customers through mail order. sales for this industry segment are growing at 40% per
year.
4. the current penetration rate in the united states is 60% of households and will be
difficult to increase.
5. manufacturers compete fiercely on the basis of price, and price wars within the
industry are common.
6. some manufacturers are able to develop new, unexploited niche markets in the united
states based on company reputation, quality, and service.
7. several manufacturers have recently merged, and it is expected that consolidation in
the industry will increase.
8. new manufacturers continue to enter the market.
characteristics _______ would be typical of an industry that is in the start-up stage.
a.4 and 7
b.1 and 4
c.2 and 5
d.none of these options
11) the m2 measure of portfolio performance was developed by ______________.
a.modigliani and miller
b.modigliani and modigliani
c.merton and miller
d.fama and french
12) the amount of risk an individual should take depends on his or her:
i. return requirements
ii. risk tolerance
iii. time horizon
a.i only
b.i and ii only