18) the term _____ has been coined to describe the ability of companies to use flexible
manufacturing technology to reconcile the goals of low cost and product customization.
a.assembly-line-like customization
b.economies of customization
c.mass customization
d.standardized customization
19) which of the following is not an element that constitutes a firm’s marketing mix?
a.product attributes
b.communication strategy
c.reverse engineering
d.distribution strategy
20) the risks that arise from volatile changes in exchange rates are commonly referred
to as:
a.interest rate risks
b.basis risks
c.operational risks
d.foreign exchange risks
21) which of the following is not a reason for the pressure for greater protectionism that
occurred during the 1980s and early 1990s?
a.the growing u.s. trade surplus with japan strained the world trading system
b.japanese economic success strained the world trading system
c.the persistent trade deficit in the united states strained the world trading system
d.many countries found ways to get around gatt regulations