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To evaluate the effect of the treatment in a pretest, posttest control group design, _____
is calculated.
A.(O2-O1) - (O4-O3)
B.O1-O3
C.O4-O3
D.O2-O3
E.O4-O2
A local restaurant is planning a study on demand for meals over holiday weekends. In
calculating the desired sample size for the study, the restaurant's researcher decides to
use a rule-of-thumb calculation for estimating the population dispersion. If the range of
meals in the study is 0 to 30, what standard deviation does the rule-of-thumb method
produce?
A.2
B.4
C.5
D.6
E.10
Which data collection mode imposes the fewest time constraints on the participant?
A.Mail
B.Telephone
C.Computer-administered
D.CATI
E.CAPI
Which of the following techniques is useful for emphasizing important material?
A.Use headings
B.Use ample white space
C.Use visual aids
D.Choose well-known vocabulary terms
E.Use italics
Which of the following is an example of secondary data?
A.Transcripts from a series of focus groups conducted for the current research problem
B.Diaries kept by panel participants who are currently evaluating their consumption of
milk
C.Sales records for the past 5 years
D.Completed questionnaires from a mail survey
E.Data file from a web survey deployed as part of the current research design
An intercept interview is likely to occur at a _____.
A.mall
B.school
C.hospital
D.home
E.all of the above
The _____ is the change in Y for a 1-unit change in X.
A.regression coefficient
B.slope
C.intercept
D.constant
E.error term
The appropriate measure of central tendency for an ordinal scale is the _____.
A.mode
B.mean
C.median
D.range
E.dispersion
LeBron James wears the number 23 on his jersey. Which of the following
characteristics is exhibited by this number?
A.Distance
B.Order
C.Classification
D.Origin
E.Exclusivity
A survey of preferences among frequent air travelers will be conducted at airports
nationwide. Prior to asking target questions regarding respondent preferences, which of
the following should occur?
A.Screen questions should ensure that participants are frequent air travelers
B.Socio-economic questions should be asked
C.Questions about terrorist concerns should be asked
D.Branching questions can distinguish between frequent air travelers and less frequent
travelers
E.Free-response questions should be asked
The objective of a(n) _____ is to obtain multiple perspectives of a single organization,
situation, event, or process at a point in time or over a period of time.
A.life history
B.oral history
C.case history
D.cultural history
E.semantic map
Debriefing differs from informed consent in that _____.
A.debriefing occurs after the study while informed consent occurs before
B.debriefing discloses any deception while informed consent does not
C.informed consent discloses the purpose of the study while a debriefing does not
D.individuals who are not competent to give consent and simply be debriefed
E.debriefing guidelines are based on the Nuremberg Code while informed consent
guidelines are based on the American Psychological Association's code of ethics
Statistics used to assess the strength of relationships for categorical data may be
sensitive to all of the following except _____.
A.table shape
B.number of cells in the table
C.type of sample
D.sample size
E.marginals
The use of a field setting in experimentation _____.
A.provides for the manipulation of the IV
B.serves as a comparison to assess the manipulation
C.minimizes the cost of experimentation
D.allows for discovery of the average effect of the IV in different situations
E.increases generalizability of results
Which of the following is an example of findings nondisclosure?
A.Dean and Deluca doesn't want Whole Foods to know about it is conducting research
on organic wines
B.Whole Foods is studying a potential new location near a large condo complex
C.Bayer seeks to disclose that Vioxx is no more effective than aspirin
D.Vioxx seeks to hide results suggesting that it is equivalent to aspirin in reducing the
pain of arthritis
E.all of the above
The main purpose of a(n) _____ is to share company information and computing
resources among internal audiences.
A.decision support system
B.intranet
C.extranet
D.internet
E.data warehouse
Which of the following is an example of a post-test only control group experimental
design?
A.Store traffic is measured following the announcement of a clearance sale
B.Store traffic is measured; a sale is announced; store traffic is measured again
C.People who saw an ad are compared to people who didn't see the ad on their attitude
toward the brand
D.Random assignment is used to divide participants into the control and experimental
groups; a control group responds to a pre-test on brand preferences and a post-test; an
experimental group responds to a pre-test, is exposed to a commercial for the brand,
and responds to a post-test
E.Random assignment is used to divide participants into control and experimental
groups; the experimental group is exposed to a commercial and then attitude toward the
brand is measured; attitude toward the brand is also measured for the control group
Which of the following statistics is resistant?
A.Mean
B.Standard deviation
C.Variance
D.Median
E.All of the above
In an examination of differences among the mean hamburger consumption of people in
the United Kingdom, United States, France, and Korea, how would the null hypothesis
be stated?
A.H0: UK> US> FR> KR
B.HA: UK+ US> FR+ KR
C.H0: UK= US= FR= KR
D.HA: π≠0
E.H0: = 0
A measurement question that includes two or more questions in one is said to be _____.
A.double-barreled
B.leading
C.sensitive
D.subjective
E.unfocused
Which of the following is true of the association between brand loyalty and attitude
toward the brand?
A.As brand loyalty increases, attitude toward the brand increases
B.There is a moderately strong relationship between the two variables
C.The relationship can be attributed to more than simply random fluctuations
D.There is a linear relationship between the two variables
E.All of the above
Which of the following involves a test of two-independent samples?
A.Test of differences in the percent of men and women who are or are not members of
Greek organizations on campus
B.Test of the average incomes of subscribers of Southern Living and Better Homes and
Gardens
C.Test of whether the mean salary of professors at Metro University is higher than the
national average for university professors
D.Test of whether a change occurred in the proneness for heart disease among people
who switched to a diet high in fish
E.Test of differences in ad recall among three experimental groups (each of which saw a
different advertisement) and a control group
Which of the following is not a problem associated with multicollinearity?
A.Estimated regression coefficients can fluctuate widely
B.It is difficult to assess the relative importance of the independent variables in
explaining the variation in the dependent variables
C.Predictor variables may be incorrectly included or removed in stepwise regression
D.It becomes difficult to compute the correct test statistic
E.All of the above are problems caused by multicollinearity
The design principle of white space means that the presenter should:
A.reduce ideas to their most simplistic to "stick" in the mind of the audience.
B.conceptualize the visual support materials on paper before composing the digital
versions.
C.leave empty, uncluttered space surrounding important key visuals and text.
D.use the photographers tool (the rule of thirds), compose visuals with real or
imaginary cross-hairs that divide the visual field.
According to a recent poll on the Prevention magazine website, most people (56%)
reported that even though they are overweight, their doctor never discusses the role of
weight in leading a healthy life. Only 14% indicated that it was not an issue because
they are already in good shape.
The statistical results of the Prevention magazine poll are presented using _____ to
present the statistics.
A.text presentation
B.semitabular form
C.tables
D.graphics
E.bullet listing
Which of the following is true of the video camera and audio recorder as mechanical
devices for the recording of behaviors?
A.They cannot be used in natural settings
B.They can generate descriptions of behaviors, but not counts or frequencies of
behaviors
C.They can record nonbehavioral observations
D.They are used extensively in retail customer tracking studies
E.They are inferior to studies involving extralinguistic analysis
Which measure of association for nominal variables attempts to correct X2
proportionately to N?
A.Phi
B.Cramer's V
C.Contingency coefficient C
D.F ratio
E.Scheffe's S
Which section of a research report is generally the longest?
A.Introduction
B.Methodology
C.Findings
D.Conclusions
E.Appendix
An attitude scale that correctly forecasts the outcome of a purchase decision has _____
validity.
A.discriminant
B.content
C.face
D.concurrent
E.predictive
Which type of scale is used when participants place cards into piles using criteria
established by the researcher?
A.Ranking
B.Rating
C.Categorization
D.Sorting
E.Recording
A(n) _____ describes the interrelationships between concepts and constructs.
A.hypothetical construct
B.postulation
C.conceptual scheme
D.operational definition
E.inductive argument
Jackson is conducting interviews to identify patterns in consumer decision making for
high-involvement products. Which type of interview should he use if he needs a high
degree of comparability among responses, no question variability, and to maintain his
own neutrality during the interviews?
A.Unstructured
B.Structured
C.Semistructured
D.Closed-ended
E.Briefing
Nonverbal observation can be performed by _____ and _____.
A.people, machines
B.psychologists, psychiatrists
C.video, audio
D.sociologists, anthropologists
E.physical condition analysis, process analysis
