Which of the following types of validity refers to the extent to which measurement
scales provide adequate coverage of the investigative questions?
A.External
B.Content
C.Criterion-related
D.Construct
E.Discriminant
Jacob is writing a report on a study of how store traffic changes based on the weather
among senior citizens in Florida. Which title below is most appropriate?
A.An investigation into the effects of weather on store traffic among senior citizens in
Florida
B.Store traffic and weather effects
C.Driving patterns among seniors in Florida
D.The weather effect
E.State-based investigation of weather and store traffic
The choice of visual aids is affected by ____.
A.intended purpose
B.size of the audience
C.meeting room conditions
D.budget constraints
E.all of the above
Which of the following is not a type of personal interview data collection method?
A.In-home
B.Mall intercept
C.Computer-assisted personal interview
D.Electronic mail
E.All of the above are personal interview methods
Micah is reviewing encyclopedia entries, textbooks, handbooks, and magazine and
newspaper articles to gather information for her project. These are all examples of
_____ sources of information.
A.secondary
B.primary
C.tertiary
D.statistical
E.external
Which of the following measures is used to assess the strength of relationships in
cross-classification tables?
A.Nonparametric measures of association
B.Parametric measures of association
C.ANOVA
D.Regression
E.R-test
A recent poll on the Prevention magazine website asked people whether their doctor
discussed their weight and the effects of weight on their health.
56% reported that their doctor never discusses weight.
30% indicated that their doctor will discuss weight issues but only if they bring the
topic up first.
14% reported that weight is not an issue for them.
The statistical results in the example are presented using _____ to present the statistics.
A.text presentation
B.semitabular form
C.tables
D.graphics
E.allegory
The error that occurs when participants alter their true behavior due to the presence of
the observer is known as _____.
A.observer drift
B.halo effect
C.social desirability responding
D.self-serving bias
E.reactivity response
Deception is considered inappropriate unless _____.
A.the study’s value justifies the use of deception
B.no alternatives to justification are feasible
C.it is necessary to protect a third party
D.the respondents would be biased
E.all of the above
Which of the following is not a common research process problem?
A.Politically motivated research
B.Database strip-mining
C.Unresearchable questions
D.Ill-defined management problems
E.Pilot testing
All of the following are terms used to refer to an independent variable except _____.
A.predictor
B.explanatory
C.criterion
D.all of the above refer to an independent variable
E.none of the above refer to an independent variable
The null hypothesis is typically rejected when _____.
A.the calculated value is smaller than the critical value
B.the critical value is smaller than the calculated value
C.the level of significance chosen is .05
D.a chi-square statistic is computed
E.the Z score approaches 1
A lakefront resort is planning for its summer busy season. It wishes to estimate with
95% confidence the average number of nights each guest will stay in a consecutive
visit. Using a sample of guests who stayed last year, the average number of nights per
guest is calculated at 5 nights. The standard deviation of the sample is 1.5 nights. The
size of the sample used is 120 guests and the resort desires a precision of plus or minus .
5 nights.
Within what range below can the resort expect with 95% confidence for the true
population mean to fall?
A.3.12 to 6.88
B.3.35 to 6.65
C.2.42 to 7.58
D.4.10 to 5.50
E.4.65 to 6.65
How are elements of pathos established in a research presentation?
A.By collecting past impressions from prior associations
B.Interviewing critical members of the intended audience
C.Surveying a sample of the invitees regarding agreement with a series of statements
about issues
D.Discovering demographic and dispositional audience characteristics
E.All of the above
Which of the following reports should have a table of contents?
A.Informational report of 5 pages
B.Letter of transmittal
C.Management report of 5 pages
D.Technical report of 10 pages
E.All reports should have a table of contents
Stories are a strong form of supporting material. Which are steps to a good story?
A.Use the principle of “tweets”140 characters or lessto keep your sentences dramatic
and punchy.
B.Use the story as a mechanism to show passion and excitement about your topic.
C.Use audience analysis to match the story to your audience and topic.
D.Keep humorous stories short to capture the punch line quickly.
E.All of the above
Which of the following hypotheses is best examined with a correlation analysis?
A.Men differ from women on average yearly clothing expenditures
B.Income level is related to average yearly clothing expenditures
C.Clothing expenditures are higher in northern states and lower in southern and
southwestern states
D.Income, geographic location, and gender are predictive of yearly clothing
expenditures
E.More retail clothing stores are located in the northeast than in the southwest
On a survey of how students spend their time, one question asks, “Which of the
following best describes your employment status?” The response options provided are
1) not employed, 2) employed part-time, 3) employed full-time, 4) full-time student,
and 5) other.
In the example, employment levels and student status are both included as response
options. This indicates that the requirement for categories to be _____ may be in
violation.
A.appropriate
B.exhaustive
C.mutually exclusive
D.of a single dimension
E.numeric
Which source of evidence to support experimental results is most threatened by the use
of a field experiment?
A.Agreement between the IV and DV
B.Time order of the occurrence of the variables
C.Control of contamination from extraneous variables
D.Use of a control group
E.Manipulation of the IV
Statistical techniques that focus upon and bring out the structure of simultaneous
relationships among three or more variables are called _____ analysis.
A.bivariate
B.multivariate
C.parametric
D.nonparametric
E.ratio
When a computer-administered telephone survey is capable of recognizing and
recording a wide range of verbal responses, it is capable of _____.
A.automatic speech recognition
B.voice recognition
C.automatic entry
D.touch-tone data entry
E.record analysis
Kroger, a grocery store chain, wants to identify the ideal store layout for increasing
store sales. Because it primarily uses two store designs, one a grid layout with vertical
aisles divided by a center aisle and another using a traditional straight-aisle pattern,
Kroger will match pairs of stores that have different designs but similar shopper
demographics and location. Sales between each pair will then be compared to determine
if store design is related to sales. Which type of study is this an example of?
A.Case study
B.Experimental study
C.Exploratory study
D.Longitudinal study
E.Ex post facto study
Institutional Review Boards concentrate on two key areas. One is the guarantee of
obtaining complete, informed consent from participants. The other is _____.
A.risk/benefit analysis
B.value assessment
C.scientific importance
D.assessment of the fit between the research question and proposed research design
E.evaluation of the proposed budget
The introduction of a third variable in cross-tabulation can result in which of the
following possibilities?
A.Refined association between the two original variables
B.No association between the two original variables
C.No change in the initial pattern
D.All of the above
E.None of the above
“Who will I be addressing?” and “Why should my listeners really care about the
information I present?” are two questions that are:
A.Key for developing the logos of your presentation.
B.Essential for audience analysis
C.Primary considerations for delivering web presentations
D.Desirable for recall at the beginning of the presentation (recency effect)
E.Ways of adapting to auditory learners
What measure supports how well the regression equation is able to predict Y?
A.F test
B.Goodness of fit
C.R2
D.Alpha
E.P value
Which of the following questions is considered when developing measurement
questions?
A.How can management eliminate negative symptoms?
B.What does the manager need to know to choose the best alternative from the
available sources of action?
C.What is the recommended course of action?
D.What symptoms cause management concern?
E.What should be asked or observed to obtain the information the manager needs?
Which characteristics of data are exhibited by the variable, gender?
A.Classification only
B.Classification and order
C.Classification, order, and distance
D.Classification, order, distance, and origin
E.Classification, order, distance, origin, and exclusivity
Which approach to ethics advocates that ethical behavior should be directed by “duties”
regardless of the positive circumstances that might result from behavior that is in
contradiction to the duty?
A.Relativism
B.Deontology
C.Empiricism
D.Utilitarian
E.Scientology
In which of the following situations could a research analyst use multiple regression?
A.A real estate development company wants to estimate the probable sales of
construction services on the basis of marriage rates, population movement in the region,
and interest rates on construction loans
B.A psychologist wants to understand the underlying personality factors associated with
materialism in consumers
C.A firm wants to identify segments of the market to pursue
D.The brand manager for Tide laundry detergent wants to understand how consumers
perceive Tide relative to other laundry detergents
E.All of the above
The National Association of Realtors has a code of ethics that all Realtor members
agree to support. An important component of the code is that members who violate the
code may be sanctioned or even suspended. The NAR code of ethics has the
characteristic of being _____.
A.regulative in nature
B.protective of public interest
C.enforceable
D.behavior-specific
E.protective of the interests of the profession
Explain the rationale for sampling rather than using a census for every study.
How can researchers increase the confidence business decision makers have in
qualitative data?
What are the four characteristics of effective codes of ethics? Is anyone characteristic
critical for the effectiveness of the code?
The hierarchy of business decision makers categorizes organizations based on how they
use business research to make decisions. List and explain the three levels in the
hierarchy.
What are the four dimensions of extralinguistic activity that can be observed? Explain
the behaviors common to each dimension.
Name the four sources of error in measurement and provide an example for each.
Describe the most important ways by which you can understand your audience in the
planning phase of creating your presentation.
Explain the difference between a field setting, laboratory setting, and simulation.
What are the three types of evidence necessary to form a conclusion regarding the
results of the bystanders and thieves study? Explain how each form of evidence would
be used to draw a conclusion for the example provided.
What is an asymmetrical relationship? List and explain the four types of asymmetrical
relationships that a research may observe.
Compare and contrast stratified sampling and cluster sampling.