2. Some U.S. manufacturers are attempting to enter fast-growing non-U.S. markets,
which remain largely unexploited.
3. Some manufacturers have created a new niche in the industry by selling directly to
customers through mail order. Sales for this industry segment are growing at 40% per
year.
4. The current penetration rate in the United States is 60% of households and will be
difficult to increase.
5. Manufacturers compete fiercely on the basis of price, and price wars within the
industry are common.
6. Some manufacturers are able to develop new, unexploited niche markets in the
United States based on company reputation, quality, and service.
7. Several manufacturers have recently merged, and it is expected that consolidation in
the industry will increase.
8. New manufacturers continue to enter the market.
Which of the characteristics would be typical of an industry that is in the maturity
stage?
A. 1, 2, and 3
B. 4 and 5
C. 6, 7, and 8
D. all of these options
An industry analysis for manufacturers of a small personal care gadget observed the
following characteristics:
1. Industry sales have grown at 15%-20% per year in recent years and are expected
to grow at 10%-15% per year over the next 3 years, still well above the economic
growth rate.
2. Some U.S. manufacturers are attempting to enter fast-growing non-U.S. markets,
which remain largely unexploited.