A simulation is a study that is designed to _____.
A.occur under actual environmental conditions
B.imitate reality
C.facilitate measurement
D.control all possible variables
E.all of the above
Which type of validity refers to the degree to which scores on one scale correlate with
scores on other scales designed to assess the same construct?
A.Predictive
B.Concurrent
C.Convergent
D.Discriminant
E.Content
Which type of scale provides participants with an opportunity to express no opinion
when they are unable to make a choice among the alternatives offered?
A.Forced-choice
B.Multidimensional
C.Balanced
D.Unbalanced
E.Unforced-choice
When a participant does not know the answer to a survey question, but there isn’t a
“Don’t Know” response option offered, _____ will occur.
A.response bias
B.measurement error
C.sampling error
D.nonresponse bias
E.unit nonresponse
Jack is participating in a research study. The interviewer asks Jack to say the first word
that comes to mind when he hears a product’s benefits. What type of projective
technique is this an example of?
A.Thematic apperception test
B.Sentence completion
C.Brand mapping
D.Laddering
E.Word association
Research has concluded that merely codifying ethical values of a profession is of
limited value without _____.
A.training members on the code
B.promoting the code of ethics
C.asking leadership to behave in a manner consistent with the code
D.a significant punishment structure
E.asking for a personal commitment to the code
For which of the following reasons can factor analysis be used?
A.To identify underlying dimensions among a set of variables
B.To identify a smaller set of variables to replace an original set for use in subsequent
multivariate analysis
C.To identify product preferences for a specific target market
D.To group people into one or more categories of a nominal, dependent variable
E.Both a and b
For the limitations of a study to be revealed appropriately, the researcher should _____.
A.compare the desired procedure with the actual procedure
B.compare the desired sample with the actual sample
C.ensure that the recommendations do not exceed the scope of the study
D.address the time restraints imposed on the study
E.both a and b
The use of a control group in experimentation _____.
A.provides for the manipulation of the IV
B.serves as a comparison to assess the manipulation
C.minimizes the cost of experimentation
D.allows for discovery of the average effect of the IV in different situations
E.increases generalizability of results
All of the following are factors useful in evaluating a source except _____.
A.purpose
B.scope
C.cost
D.authority
E.audience
A writer can use a(n) _____ to determine how difficult the material is to read.
A.readability index
B.reading level index
C.comprehensibility index
D.editor
E.pretest
When making an oral presentation, the speaker should ____.
A.vary the volume, pitch, voice quality, articulation, and pace of speaking
B.memorize the speech
C.begin with recommendations
D.be comfortable enough with the material to “wing it”
E.speak quickly
Which characteristic of mapping rules refers to the numbers used to group or sort
responses when no order to the numbers exists?
A.Classification
B.Order
C.Distance
D.Origin
E.Exclusivity
How many answer choices are provided in a free-response question?
A.2
B.3-10
C.10 or fewer
D.None
E.It depends on the question
Specialty research suppliers who provide the screening and recruiting of probability
samples for a wide range of survey studies are called _____.
A.sampling specialists
B.field business specialists
C.headhunters
D.screeners
E.syndicators
A(n) _____ describes how the analysis will be structured once the data have been
collected.
A.dummy table
B.analysis table
C.analysis flowchart
D.dummy variable
E.branching design
When analyzing nominal data, which measure of central tendency is appropriate?
A.mean
B.mode
C.median
D.range
E.dispersion
Which term below refers to the ratio of potential contacts that were never reached to all
potential contacts?
A.Nonresponse
B.Noncontact
C.Incidence
D.Refusal
E.Reachable
In what section are complex tables, statistical tests, and supporting documents placed?
A.Introduction
B.Findings
C.Methodology
D.Recommendations
E.Appendix
The right of interviewers, surveyors, experimenters, observers, and participants to be
protected from threat of physical or psychological harm is the right to _____.
A.quality
B.security
C.freedom
D.safety
E.happiness
When Barack Obama stated in his inaugural address “We must pick ourselves up, dust
ourselves off, and begin again the work of remaking America,” he was using a
rhetorical device called:
A.the rule of three
B.introduction-body-conclusion
C.a proven screenwriting technique
D.the three-point speech
E.using stories to tell the particulars of an act or occurrence or course of events.
The most frequent proportion measure is the _____.
A.mean
B.standard deviation
C.mode
D.correlation
E.percentage
Resentful demoralization refers to the treat to internal validity brought on when _____.
A.people in the experimental group communicate the treatment with people in the
control group
B.researchers compensate the control group as a sort of consolation for not receiving a
desirable treatment
C.competition arises between the groups
D.control group members resent being deprived of a desirable treatment
E.an unusual event occurs when one group, but not both are participating in the study
Which limitation listed below can be overcome by the use of random digit dialing in
telephone surveys?
A.Inaccessible households
B.Inaccurate or private listings in the telephone book
C.Limited interview length
D.Ease of interview termination
E.Low participant involvement
What is the first step in conducting a literature search?
A.Define the management dilemma or question
B.Identify key terms, people, or events
C.Search indexes, bibliographies, and the Web
D.Locate and review secondary sources
E.Evaluate the value and credibility of secondary sources
In one episode of the television show, Friends, Chandler and Ross make fun of each
other’s pronunciation peculiarities and characteristic expressions. Ross tends to
over-enunciate words while Chandler makes fun of others by asking a question like
“Could you BE anymore annoying?” Which dimension of extralinguistic activity is
being addressed in this example?
A.vocal
B.Temporal
C.Interaction
D.Verbal stylistic
E.Spatial
A(n) _____ is a study in which the conditions of a system or process are replicated.
A.laboratory study
B.field study
C.mall-intercept study
D.simulation
E.mystery shopping study
The measurement instrument for recording data in an observation study is called a(n)
_____.
A.screener
B.observation checklist
C.moderator’s guide
D.interview guide
E.pupilometer
A rating scale is a scale that _____.
A.scores an object without making a direct comparison to another object
B.scores an object by making a comparison and determining order among two or more
objects
C.groups participants
D.groups concepts according to specific criteria
E.establishes relationships between two variables
Which data entry technique uses a software program to transfer printed text into a
computer file for editing?
A.Data mining
B.OCR
C.Keyboarding
D.Transcripting
E.Voice recognition
When the number of discordant pairs and concordant pairs in a P-Q relationship is
equal, the interpretation is that the variables _____.
A.are perfectly correlated
B.have a weak but significant relationship
C.are normally distributed
D.have no relationship
E.have a negative association
Which of the following is most appropriately displayed with a frequency table?
A.What percentage of people prefer Hunt’s brand ketchup
B.What is the relationship between gender and brand preference
C.How much explanatory value comes from the study’s variables
D.Where do the most valuable customers live
E.Is advertising more effective in newspapers or magazines
Which type of graphical depiction of frequency values uses a circle shape divided into
triangles such that each triangle represents the frequency value it represents?
A.Histogram
B.Pie chart
C.Line graph
D.Pareto diagram
E.Stem-and-leaf display
What activities are involved in debriefing participants? When should participants be
debriefed?
The exploratory research phase of a research project allows a researcher to accomplish
several objectives. Name three of the objectives common to this stage.
What is the difference between a Type I error and a Type II error? How are the two
errors related?
What are the five factors a manager should consider when evaluating an information
source? Explain each one.
Metro University has set a goal to increase the percentage of alumni who donate to the
university and to increase the average amount given by those who have donated in the
past. Metro U hopes that holding special events at homecoming designed specifically
for alums will result in an increase in donations. Consequently, it is planning a special
Alumni Bash for homecoming night and invitations have been sent to students who
graduated between 1975 and 2000. Identify the dependent and independent variables in
the example. State a hypothesis using the information provided.
What are the four characteristics of mapping rules? Which of the four types of data
corresponds with the possible combinations of these characteristics? Provide an
example for each.
Explain the three characteristics of a good measurement tool.
Briefly explain how a researcher can benefit from using scatterplots.
Explain when and how a researcher would go about conducting a factor analysis.
Sometimes business research may be unnecessary. Explain when this could occur.
What characteristics of research are associated with the standards of the scientific
method?
Briefly explain how an analyst should interpret the r2 value in a regression analysis.
Explain the three types of nonprobability sampling techniques commonly used to select
samples for qualitative research studies.
Explain the meaning of nonresponse error. How can researchers reduce the potential for
nonresponse error?
Explain why percentage decreases can never exceed 100%.
Define the null and alternative hypotheses. Discuss the relationship between the two
hypotheses.