25) which strategy focuses on increasing profitability by customizing the firm’s goods
or services so they provide a good match to tastes and preferences in different national
markets?
a.global standardization strategy
b.transnational strategy
c.localization strategy
d.international strategy
26) which of the following statements is false?
a.the lesser the number of competitors, the higher the elasticity of demand
b.when competitors are limited, consumers’ bargaining power is weaker
c.a firm may charge a higher price for its product in a country where competition is
limited than in one where competition is intense
d.when there is high elasticity of demand and a firm raises its prices above those of its
competitors, consumers will switch to the competitors’ products
27) which of the following is not an advantage of a small-scale entry?
a.a small-scale entrant is more likely to be able to capture first-mover advantages
associated with demand preemption, scale economies, and switching costs
b.small-scale entry is a way to gather information about a foreign market before
deciding how best to enter
c.by giving the firm time to collect information, small-scale entry reduces the risks
associated with a subsequent large-scale entry
d.small-scale entry allows a firm to learn about a foreign market while limiting the
firm’s exposure to that market