Entrepreneurship: Successfully Launching New Ventures, 5e, Global Edition
(Barringer/Ireland)
Chapter 9 Building a New-Venture Team
1) The fact that companies often falter because the people who start the firms can’t adjust quickly
enough to their new roles and because the firm lacks a “track record” with outside buyers and
sellers, is referred to as the ________.
A) liability of preparedness
B) liability of newness
C) burden of novelty
D) burden of freshness
E) millstone of innovation
2) Savanna Combs opened a clothing boutique two years ago. Unfortunately, the boutique failed
after 18 months. Savanna attributes the failure of her boutique to the facts that her employees
couldn’t adjust quickly enough to their new roles and that her boutique lacked a “track record”
with outside buyers and sellers, which made it difficult to form partnerships and make sales.
Savanna suffered from what research calls the ________.
A) burden of novelty
B) millstone of innovation
C) liability of newness
D) liability of preparedness
E) burden of newness
3) The high failure rate among new ventures is due, in part, to the liability of newness, which
refers to the fact that new companies often falter because ________.
A) they are underfunded and the founders of the firms don’t move quickly enough to put together
boards of directors and boards of advisors that can provide them direction and advice
B) the founders of the firms underestimate the complexities involved with starting a new
business and the firms lack a “track record” with outside buyers and sellers
C) the people who start the firms can’t adjust quickly enough to their new roles and the firms
lack a “track record” with outside buyers and sellers
D) the people who start the firms can’t adjust quickly enough to their new roles and they are
underfunded
E) the founders of the firms underestimate the complexities involved with starting a new
business and they don’t move quickly enough to establish business partnerships